Sales and Marketing
Choosing the Right SEO Tool is Key to Your Digital Marketing Efforts
Did you know that 93% of online experiences begin with a search engine? Given this astonishing fact, it’s not surprising that both large corporations and small businesses invest a great deal of effort into building…
The ABC of Selling
I learned the ABC of selling from a vacuum cleaner salesman. What he said was, “Always Be Ready To Close The Deal.” I call it the ABCD of selling… Always Be Ready To Close The Deal! The ABC Of…
Art Marketing Tips: Simple Tips to Promote and Market Your Art
Are you an artist who is looking to earn money by pursuing your passion? If so, then the first step is to reach the right audience and potential buyers. As an artist looking to make…
Design Your Sales Calls for Success
Some years ago, we did research on the effectiveness of sales calls and meetings. We focused primarily on meeting on qualified opportunities, not prospecting calls. The results were shocking, though not surprising. We found sales…
4 Ways to Get Your Customers to Share Your Posts
To be successful in business, you have to engage your customers on a regular basis. You have several options at your disposal. You could choose to send newsletters, write blogs and accept comments, or use…
Environment is Everything: Appealing to All of Your Customers’ Senses
When running a service-based business, environment is everything. Huge clothing retailers, movie theaters and car companies pump scents into rooms, play music, and use ambient lighting to improve customer experience. So why shouldn’t a smaller…
Cole Slaw, Carrots, and Limiting Beliefs
We’ve often explored the concept of Belief Systems and how our personal way of understanding and relating to the world — typically on an unconscious level — directs our behaviors. Recently I heard what was perhaps the…
Not Everyone is a Customer or a Prospect
It might seem obvious to everyone reading the title of this post. Of course we know that not everyone is a prospect or a potential customer. One would never guess that is common knowledge based…
But Wait, Are You in the Marketing Mindset?
“Your mindset matters. It affects everything—from the business and investment decisions you make, to the way you raise your children, to your stress levels and overall well-being.” –Peter Diamandis, founder of X Prize Foundation Everything…
Content Marketing 101: Developing an Editorial Calendar
Content fuels online marketing and if you don’t have a content strategy, you will struggle to generate leads. An effective content strategy requires a well-planned editorial calendar. An editorial calendar is a schedule of content to…
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