In the last few years, we have seen a huge increase in entrepreneurship. More and more of us are looking to start our own business, Millennials especially. The idea of being your own boss, working at your own discretion and of course, the most attractive benefit—keeping the profits—is all well and good, but how do […]
Startup
How to Market Your Franchised Business Locally
You did it! You’re a franchise business owner. And while one of the reasons you decided to franchise was to own a business with a proven system and brand recognition, including national advertising campaigns, you still have to think about marketing in your local community. Isn’t That What the Brand Fund Is For? Franchises didn’t […]
Become a Pet-Friendly Business
Pets have always been our best friends, but now more than ever they can also be our business partners. The power of pets in our economy is strong and taking advantage of opportunities in pet culture can help build business. In the U.S., more than two in three households has a pet. That’s nearly 393 […]
Why It Pays to Focus Your Business on a Narrow Niche
Everyone in the business world has heard of the old bestseller by Geoffrey A. Moore titled “Crossing the Chasm,” but most entrepreneurs have no idea how it relates to them. In fact, it’s all about the “focus” required to get early stage technology products across the deadly chasm from early adopters to mainstream customers. Most […]
What You Need to Know About Buying an Existing Franchise
Purchasing an existing franchise is what’s known as a franchise resale. Many entrepreneurs are attracted to these types of sales because you can buy into the franchise for a lower price than if you were to start from scratch with the brand. Although it’s easy to get excited to inherit someone else’s good fortune, there’s […]
How to Choose a Franchise Consultant
There are thousands of franchise systems to choose from. It’s a big decision that can easily become overwhelming. That’s why many people turn to franchise consultants, also known as franchise brokers, who act as the middleman between you and a number of hand-selected franchisors. Their job is to help you narrow down your choices to franchise […]
What’s Your Story? Did Someone Else Create It?
It is an old warning in the entertainment industry. Define your persona the way you want others to view you—before someone else defines you by comparing you to someone not as flattering as you would like. Sometimes you win when others define your story I have a friend in the music business who worked hard […]
5 Startup Cost Realities Most Founders Underestimate
Starting a new venture still costs real money, even though the entry price has come down dramatically in last few decades. For example, I come from a software background, and back in the early PC days, it could easily cost half a million dollars for a team of professionals to produce a commercial product. Now, […]
10 Great Startup Business Ideas for Computer Experts
Having a great understanding of technology, computers in particular, opens doors to a lot of business opportunities. If you have been using computers for years, you should have quite a lot of knowledge to start something yourself. However, those who have never really considered it before might have no idea where to start. That is […]
Online Marketing Plan for Local Business Startups: Your 30 Day Play
The first 30 days of an online marketing plan is huge for your startup local business. Starting a new business is exciting. It’s like Spring, the opening day of baseball, a time when hope is high, expectations bright, and the future looking good. But all that can turn to gloom, regret and anxiety if your […]
