The e-commerce market is booming worldwide as consumers prefer the convenience and comfort of shopping from home. To understand their rivals’ products, strategies, and success, e-commerce platforms are researching the market and industry to glean insights. This alternative data collection leads to the e-commerce revolution. E-commerce scraping has thus important as e-tail players look to […]
Online Marketing
3 Marketing Techniques Every Small Business Should Use
Effective marketing is essential for every business, regardless of what sector you operate in. Whether you’re a B2B service business or a B2C e-commerce retailer, you’ll need to market your brand if you want to attract new customers and increase the lifecycle value of your existing customer base. While every company wants to maximize their […]
7 Tips to Increase Your Podcast’s Reach in 2021
Podcasts are finally catching up with other marketing techniques and getting the credit they truly deserve. They’re going to be even more prominent in 2021 as brands continue to go digital and opt for diverse ways of reaching their target audience. Podcasts provide entrepreneurs with a platform to build-up an active customer base by getting […]
4 Marketing Solutions for the Online Banking Industry
Operating an online-only bank or an internet bank differs from conventional banking in a variety of ways. It is for a good reason too. For instance, the absence of brick-and-mortar branches and excessive staff leads to lower operational and service costs. With it, the direct interaction with your customers also translates to more accessible services. […]
How Data Virtualization Helps Online Merchants Grow
With the wild success of eCommerce over the years, it’s no wonder that aspiring entrepreneurs see online retail as a good choice for a business venture. There are plenty of guides online for how to choose your niche and acquire any needed licenses, and with online shopping platforms available to help you build your site, […]
The Ultimate Guide to Building Your Online Presence
Maddi Bazzocco / Unsplash You already know that you should be present online – any brand or personality who wants to attract interest is aware of this. But being present is not the same thing as having a presence. One is passive; the other is active. The great news is that nurturing an online presence […]
Report: Brand Leaders Seek More Media Cohesion
New CMO Council research provides insight on creating more effective integration between public relations and marketing The Chief Marketing Officer (CMO) Council, produced in partnership with Cision, published a new report – Bridging the Gap for Comms & Marketing: Building Cohesion in the Age of Customer Disruption. The report details the best practices and technologies […]
Use PPC Ads for Clever Marketing During COVID
During COVID, many businesses have either lost clients or customers are struggling financially. There is a solution. COVID has also turned the tide in our favor by making paid ads cheaper. Consider giving away what you can for free or include discounts. Paid ads have never been cheaper Right now the trend is that paid […]
These 3 Things Form the Next Wave in Digital Marketing
Marketing is evolving once again, and with the rise of big data and integrated technology, it’s changing rapidly. In 2005, we saw the rise of inbound marketing. Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience with content they don’t always want, inbound marketing […]
8 Steps to Better Content Strategy
A well-planned content strategy can assist your business blog goals. It can serve as a roadmap for your marketing and allow you to streamline how you publish your content. Creating a content strategy for your business is essential, but it isn’t always easy. Here’s what you should know about content strategy, its importance, and how […]
