Advertising is an important part of every business. Every marketing goal is to get the maximum response with minimum cost. YouTube is the second biggest search engine and the biggest video sharing website in the world. It has over 1 billion active users, 50 million of which upload videos every day. People ages 18–34 watch […]
Online Marketing
Why I Refuse to Read Your Digital Content
Do you ever wonder whether your audiences read your digital content? The content for which you painstakingly brainstorm, research, write, and edit? Sure, you can track email open and click-through rates, unique and returning website visitors, session duration, bounce rates, and other metrics. But do your audiences really read it? One way to find out is […]
How Do You Increase Your Site’s Rankings in Search Engines?
As a business owner, establishing a website is probably one of the first moves you made. But what good is a website if nobody’s able to find it? The main discovery tool people use to find new websites and important content is search engines—especially Google. And they tend to use search engines as simply as […]
How a Rapper Cost the Finance Industry Millions
Thank you to everyone who attended our webinar on how to leverage your existing data to uncover SEO + PPC opportunities within the Search space. Teresa Lopez & Jordan Strauss walked us through how irrelevant references are sneaking into the SERPS and unexpectedly stealing our spend. We learned: How to catch pop culture and news […]
How to Rank on Facebook, Amazon, Apple and YouTube
Learning how to rank on these platforms can help with branding and sales. In the competitive online market that we live in today, ranking for your products and services in online searches requires exposure on all the available platforms, not just Google and other search engines. Learning how to rank on Facebook, Amazon, Apple, and […]
How to Turn Your One-Trick Social Ponies into SEO Workhorses
We’ve all been there, you publish a blog, post it on social, and the likes and shares start rolling in. You lie back, admiring your lofty accomplishment, like Michelangelo in the Sistine Chapel. Checking Google Analytics a few weeks later, you are shocked to find that the flow of social media traffic has slowed, and […]
3 SEO Ranking Factors to Work On in 2019
Every business owner wants to rank in Google. They understand this will be a key piece of their marketing toolkit to bring on new business. One of the biggest mysteries for them is their digital footprint. SEO is a part of that digital footprint that seems to be a foreign language to small business owners. […]
How to Use Google Ads Campaign Experiments
Have you ever wanted to test a new bidding strategy, setting, or other element of your campaign with a fixed budget or duration? Campaign drafts and experiments in Google Ads let advertisers do just that. Experiments allow you to easily control and monitor a change without fully launching it across the whole campaign. This is […]
These Are the Highest-Paying Affiliate Programs
It’s always great to know how to make the most dollars per sale, but the affiliate marketing space is a tough and difficult area in which to gain control. Most keywords are taken up by powerful authority sites and it is difficult for a beginner to outrank them. If you have a built-up audience from […]
Facebook Removes Ad Targeting Options for Certain Industries
Facebook recently announced they will take strides to lessen the potential for discriminatory advertising practices by limiting the targeting capabilities for certain industries, including ads for housing, employment, and loans. Previously, Facebook largely relied on advertisers to comply with its anti-discrimination policies but did not actively block them from using the targeting categories. Moving forward, […]
