Maybe you’ve used his keyword research tools, read his blog, watched his videos, or listened to his podcasts. You’ve likely heard that name Neil Patel somewhere, somehow. With over 18 years of experience at the forefront of internet marketing, Neil has earned his expert status and trusted reputation. It also helps that he makes sure […]
Online Marketing
How to Augment Site Search Data in Google Analytics
To put it simply, site search lets you see what users are searching for on your site. You can analyze exactly who’s searching, what terms they’re searching for, and compare engagement for those that use this feature versus those that don’t. Generally users that are searching on your site show strong intent as they’re actively […]
3 Ways to Utilize Financial Statements for SEO
Publicly traded companies (like Apple and Snapchat) have a responsibility to their investors to disclose information about their financial performance and business operations. Within these financial statements, there is plenty of great information that SEO practitioners can incorporate to better serve clients. In this post, we’ll give you a brief overview of these financial statements, […]
Why Your Business Needs a Powerful Domain Name (and How to Choose One)
When you meet someone in person, you have less than a minute to articulate why your business exists and what it is you do. This is your elevator pitch… If you don’t nail your elevator pitch, whoever it is you are talking with will lose interest, stop paying attention, and likely forget most of what […]
SEO Tool Round-Up: 16 Tools We Love
SEO is an ever-changing landscape with new tools being developed and released all the time. We use tools to check and track rankings, QA when our clients implement recommendations, find new opportunities, pivot strategy, and the list goes on. I don’t know a single person in the SEO field who doesn’t use tools, so we wanted to […]
Does Using Social Media Boost SEO?
Social media marketing should be one of the most trusted allies of SEO. According to research by Databox, 66% of digital marketers believe that social media shares have a direct correlation to specific pages’/post overall search ranking. The same study also found that 29% said “it does not.” Why the disparities? The truth is far […]
4 Effortless Ways to Build Your Most Engaging LinkedIn Profile
One of the most important social media platforms for entrepreneurs is also one of the most overlooked. Yes, I’m talking about LinkedIn. It’s not the first thing that comes to mind when you think about a flashy social media presence, but it’s crucial to your success. After all, 645 million people are on LinkedIn, and […]
Why This New Trend in Domain Names Could Revolutionize Your Business
It only takes 10 seconds for people to form an impression of your brand… How are you ensuring that the first impression is a positive one? With new brands being created every other minute and “brand noise” reaching unprecedented heights thanks to social media, first impressions count more than ever. If you fail to leave a lasting impact with […]
How to Make Seasonality Adjustments in Smart Bidding Campaigns
As advertisers prepare for the holiday season, Google has announced a new Smart Bidding feature that will give advertisers a way to adjust for seasonality. Smart bidding strategies like Target CPA and Target ROAS use machine learning to optimize for conversions or conversion value. While these strategies consider seasonality, Google has now given advertisers the ability to let […]
How to Design Your Website with Style
As you’ve been building your websites, you’ve learned to use HTML to give it structure. You’ve learned to define headings, lists, paragraphs and images to make your website look the way you want. But usually just giving a website structure isn’t enough. You want to give it style to fully bring the content to life. […]
