Typically, when thinking about a content calendar people’s brains go directly to social media marketing. While content calendars are relied on by social media marketers to plan social posts, SEOs also need to use content calendars to help plan and prioritize their content roadmaps. There are probably hundreds of strategies that you can execute to […]
Online Marketing
Is Social Media Useful for a Property Valuation Business?
Just like every other industry, the immense growth of social media has greatly shaped the real estate market. With many homebuyers turning to the internet to search for properties, agents are using these channels at each stage of marketing, from brand building, lead generation, to making sales. If you’re on the property valuation businesses, you […]
5 Things to Check After Launching a PPC Campaign
One of the beauties of PPC is that there’s no such thing as “set it and forget it.” We can move spend around and make optimizations to improve the efficiency of our spend, even a few days after launching. Let’s walk through 5 quick checks to get your campaign moving in the right direction. Check […]
Why You Should be Leveraging Google Smart Bidding
As a digital marketer, you’re used to being strapped for time. We get it! That’s just one more reason to leverage Google’s ever-evolving Smart Bidding. Across the PPC division at Seer, we’re leaning into automation as much as possible. This includes testing various bid strategies in our paid accounts in an effort to reach our […]
What Does the Future of Web Domains Mean for Small Business?
Since their conception, domain names have been a crucial part of growing a business’s online presence, no matter its size. Think of web domains like an address or postcode, but online. Getting a professional domain name is usually the first step on any company’s journey to attracting clients online, as well as developing a strong […]
Do This for SEO Before You Pay to Hire a Pro
Serious site audits, link building and the like can be rather complicated. As a result, you might end up thinking that you must hire outside professional help. Don’t get into that rut. There are a number of smaller tasks you can tackle daily to always have a leg up on your competition. In fact, you […]
GMB Spam and Local Business: Fight Back!
GMB spam is on the increase but Google needs your help to combat it. Don’t you hate it? You work your tail off making sure that your company is in the Google 3-pack for your location and your go-to key phrases. Then one day a company you know to be despicable and dishonest shows up […]
Social Media Marketing for Small Businesses
A big part of promoting yourself is staying up-to-date on current trends, including social media marketing for small businesses. Social media has evolved from just being a place where friends connect. Now it’s a marketing powerhouse for businesses small to large. To help you harness that power for your business, we’ve compiled a list of […]
Your PPC Strategy Should Look Like This In 2020
All industries have a reflection and rejuvenation period at the start of every decade. The marketing industry is no different. The bread and butter of all marketing companies and businesses looking to start a marketing campaign is the PPC (pay-per-click) ad. This type of ad is the most cost-effective as it’s essentially like an ambush […]
Instagram’s Algorithm Update and How It Influences You
Have you noticed a drop in your Instagram engagement lately? You’re not alone. All of us have been affected by new algorithm changes that have impacted engagement and changed the way businesses and users interface with their Instagram followers. Let’s run through the new algorithm update and outline a few tips to navigate Instagram. So […]
