How to Avoid the Social Media Storm

Previously, we dug into the details of two very different but very visible social media storms and how the brands (Crock-Pot and Old Navy)...

What’s the Scoop on Email Subject Lines?

What makes the best email subject lines? I wish I could give you the definitive answer, but, alas, research on email subject lines varies....

Why Your Small Business Should Start a WordPress Website

The time for digital lethargy has passed…If you run a small business, you NEED an online presence.It’s as simple as that.Today’s consumers—your customers—have a...

SME Digital Marketing Trends in the UK in 2019

We wanted to find out more about what SME’s thought of digital marketing (not just SEO) and so we launched a survey to find out....

YouTube Expands Advertiser Access to 15-Second Non-Skippable Ads

Advertisers on Google Ads have historically had a few main video format options when launching auction-based YouTube campaigns:Skippable TrueView in-stream ads: These appear before, during, or...

SEO After a Website Redesign

If you’ve decided to give your website a new look and have opted for a redesign for improved navigation and traffic, you need to...

Google’s web.dev Scoring Tool and Your Local Business

Google’s web.dev tool is great news for small businesses that seek to improve their business websites and compete more effectively online. Web.dev, Google’s laudable initiative,...

6 Top Reasons to Outsource Digital Marketing

When running any business, whether small or large, time is valuable and marketing your brand can take up so much of your time. If...

The Do’s and Don’ts of Getting Started with Pinterest Advertising

In September 2018, Pinterest reported that 250 million people used the social platform every month, which is 25% more than the number of people who used...

SEO Spam and Local Search Ranking

Is Your Business a Victim of SEO Spam? SEO spam is an example of negative SEO that blackhat SEO practitioners can deploy successfully against competitors...

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