In this technological age, online relevance is the most important thing for every business, influencer, and brand. If you do not have constant online presence, it would be impossible for you or your brand to be recognized in this fast-paced world. One of the best tools you can use online is to have reliable online […]
Online Marketing
5 Best Practices for SEO Copywriting
SEO copywriting is the process of creating content that fits the dichotomy of appealing to both audiences and search engines. There are many strategies that can help boost rankings and drive audiences to promote content by linking or sharing. The challenge lies in optimizing page copy with target keywords as well as piquing the interest […]
5 Ways an SEO Agency Benefits Your Business
Search engine optimization (SEO) has been around for many years and has evolved many times over to keep up with changes in search engine algorithms, digital technology and consumer behaviors. But despite all the changes, one thing remains constant: your business absolutely needs to use an expert SEO agency in order to maximize your results […]
How to Grow Your Business with SEO in 2020
SEO is changing. Unless you’ve been living under a rock, you already know that. The focus is now not on traditional factors that once used to move the needle for rankings but other complementary factors that play a big role. The goal is to present your business as an authority. That takes more than the […]
Power Up LinkedIn
When business people and marketing types talk about social media, they immediately default to networks like Facebook, Twitter, Pinterest, and Instagram but the true powerhouse network, LinkedIn, is rarely mentioned. If you live in the B2B world and you’re not spending time on LinkedIn every week, you’re missing out on an incredible opportunity. For most […]
How to Optimize Your Content for Google Answer Boxes
Oh, featured snippets. Position 0 for the majority of its existence has been mystifying as Google seems to reserve this spot for websites that just happen to get lucky. However, as more featured snippets, especially answer boxes, are appearing in SERPs, we as marketers have the opportunity to obtain these highly coveted positions. In this […]
6 Expert Tips for Local Businesses to Win with Google Ads in 2020
If you could make your business visible to local shoppers at the exact moment they’re searching for the products or services you offer, would you be interested? Well, of course you would! Google Ads certainly isn’t new and your business might even be running campaigns already. However, we see the same Google Ads mistakes over […]
Social Media Fails During a Crisis
Social media has changed the way we learn about, share and react to big events—good or bad. We rush to it to celebrate but we also rush to it when the world is in danger or a tragedy has occurred, whether it’s a natural disaster like Hurricane Sandy or acts of terror like the shootings […]
Is Your Small Business Missing Out by Not Being on Instagram?
Instagram is no longer just the latest trend. With over a billion monthly users, its popularity is second only to Facebook—its parent company. If you have time to put the effort into building your presence, it is among the least expensive advertising available. The platform allows for highly targeted marketing, so theoretically, everyone who sees […]
A Well-Rounded SEO Strategy Will Bring Lasting Results
What can a well-rounded SEO strategy do for you? A diversified SEO strategy will prevent your online rankings from taking a fall because of an unfavorable search engine algorithm update. It also enables more scope for organic traffic from different sources. SEO is not stagnant. It evolves. When it does, you must be ready to […]
