Magento is one of the most popular e-commerce platforms used by businesses of all sizes to sell their products online. The e-commerce platform market has become quite competitive in recent years, with WooCommerce, Shopify and a number of other providers also offering a very similar website solution. However, one of the main benefits of Magento […]
Sales Activities
Top 5 Reasons Why a House Isn’t Selling
Hoping to sell your home? Looking for prospective and trustworthy buyers for your house? Long lost in the search but can’t find the correct buyer? Then you’re probably doing it wrong. Different buyers have different demands and wishes when looking for a house. Various factors need to be kept in mind if you want to […]
Want to Sell Effectively? Stop Talking!
So much of our training and our engagement strategies involve our talking. We’re taught how to pitch our solutions. We’re given scripts outlining what we should say to our customers. As managers, we too often get into “tell” mode. Even when we ask questions, they are carefully constructed to elicit the answers we want. Alternatively, […]
3 Sure Ways to Improve Your Sales Figures
Any business is a collection of many moving parts all working separately to achieve a common goal. As such, it can be tricky to get everything and everyone working at maximum efficiency. Increasing your profit margin entails improving your net revenue by increasing your sales figures, and that can seem like an impossible task. However, […]
Leveraging Coupons & Coupon Code Data From Google Analytics
What are the Benefits of Offering Coupon Codes for Ecommerce Sites? In this economy, couponing could be more important than ever. Not only do they help people save money during the actual purchase, but they are also an excellent opportunity for companies to retain a price conscious customer at a critical point in their shopping […]
6 Essential Things to Know When Hiring a BigCommerce Agency
BigCommerce is becoming so popular and there’s no doubt it’s one of the finest and best eCommerce platforms available today. With the super-easy implementation, easy-to-use dashboard, and customer-centric themes, BigCommerce has seen tremendous growth in the last few years. Whether you’re just starting your eCommerce business or an agency looking for a talented and professional […]
Have You Heard? Eyeballs Aren’t Everything.
Remember when…? Back when we were all trying to figure out the real value of traffic on the web, investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. Since in most cases, there was no revenue in many of these companies, all trying to gain market share […]
5 Basic Social Strategies for eCommerce Sites
If you are running an eCommerce business, by now you should be well aware of how social media has become increasingly important in the evolution of online shopping. As social media sites such as Facebook, Twitter, Instagram, YouTube, Pinterest, and Snapchat keep on growing, consumers are turning to social media platforms to help them make […]
How to Talk About Competitors? You Don’t
Not long ago, I read an exchange about how we should talk to our customers about out competitors. Some felt we should take a “leadership” position offering our views and insights to the customer. Frankly, I was appalled with some of the opinions in that discussion. We have no business talking about our competitors products […]
The Real Future Of Selling, Not What You Think It Will Be
There seems to be wide agreement that the pandemic and related economic and social challenges we and our customers face, will change selling forever (and I think for the good.) The concept of “virtual selling,” seems to be dominating many of our conversations. Digital transformation, more broadly, covering selling, marketing, customer experience, and other parts […]
