Any business is a collection of many moving parts all working separately to achieve a common goal. As such, it can be tricky to get everything and everyone working at maximum efficiency. Increasing your profit margin entails improving your net revenue by increasing your sales figures, and that can seem like an impossible task. However, […]
Sales Activities
Leveraging Coupons & Coupon Code Data From Google Analytics
What are the Benefits of Offering Coupon Codes for Ecommerce Sites? In this economy, couponing could be more important than ever. Not only do they help people save money during the actual purchase, but they are also an excellent opportunity for companies to retain a price conscious customer at a critical point in their shopping […]
6 Essential Things to Know When Hiring a BigCommerce Agency
BigCommerce is becoming so popular and there’s no doubt it’s one of the finest and best eCommerce platforms available today. With the super-easy implementation, easy-to-use dashboard, and customer-centric themes, BigCommerce has seen tremendous growth in the last few years. Whether you’re just starting your eCommerce business or an agency looking for a talented and professional […]
Have You Heard? Eyeballs Aren’t Everything.
Remember when…? Back when we were all trying to figure out the real value of traffic on the web, investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. Since in most cases, there was no revenue in many of these companies, all trying to gain market share […]
5 Basic Social Strategies for eCommerce Sites
If you are running an eCommerce business, by now you should be well aware of how social media has become increasingly important in the evolution of online shopping. As social media sites such as Facebook, Twitter, Instagram, YouTube, Pinterest, and Snapchat keep on growing, consumers are turning to social media platforms to help them make […]
How to Talk About Competitors? You Don’t
Not long ago, I read an exchange about how we should talk to our customers about out competitors. Some felt we should take a “leadership” position offering our views and insights to the customer. Frankly, I was appalled with some of the opinions in that discussion. We have no business talking about our competitors products […]
The Real Future Of Selling, Not What You Think It Will Be
There seems to be wide agreement that the pandemic and related economic and social challenges we and our customers face, will change selling forever (and I think for the good.) The concept of “virtual selling,” seems to be dominating many of our conversations. Digital transformation, more broadly, covering selling, marketing, customer experience, and other parts […]
Why It’s So Easy to Sell Your Products in Other Countries
Thinking about selling your products in other countries? Now is more the time than ever. Nowadays it’s relatively easy to sell products all over the world. Why? Because of the fast paced society we live in. Whatever sector you’re looking at, if you compare it to 10-15 years ago we’ve come a long way. The […]
Reinventing Selling!
The pandemic, social change, and economic crises impact all of us, personally, organizationally, and how we engage our customers. It has forced each of us to rethink, reset, and change. We all know that selling is changing profoundly. As much as some might wish that things get back to normal, we know that normal has […]
Are You Selling From a Position of Confidence?
Given everything we’re all carrying on our shoulders right now, how in the world do we muster up the confidence to sell? Marketing and sales are all about confidence. When you believe in what you’re selling, know it is the right answer for the prospect, and can see the benefits the prospect could enjoy – […]
