Advertising and Lead Generation

All of marketing can be summed up by one question: what do my customers want? Figuring out the answer is where the real work...

Google continues to provide advertisers with new and helpful ways to analyze search data. While they didn’t roll out a whole new UI this time, their...

A while back, we reviewed some of the general best practices if you’re going to run Facebook ads. I want to drill down a...

A recent study concluded that the human brain processes videos at nearly 10,000 times the speed at which they process text. Quite clearly, videos...

Enterprise leaders need skilled advertising professionals who can adopt new methods, keep up with technology and attract the right consumers. Effective modern marketers are...

A young man I know from New England recently launched his own modular home business. He struggled to grow his company for the first...

Facebook ads. Google ads. Instagram ads. Twitter ads...You’d be forgiven for thinking that ads on social media are the only, or dare I say...

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Indeed, while the...

If you manage or invest in paid search advertising, then you’ve probably heard the news that Google has flipped the switch from AdWords to...

The scandals and controversies over personal data collection have been making headlines for the last few months.With the various revelations and the new European regulations,...