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Home / Archives for Sales and Marketing / Advertising and Lead Generation

Advertising and Lead Generation

How Your B2B Business Can Appeal to Multiple Industries

Jan 8, 2021 By Eleanor Hecks

Business-to-business (B2B) companies face challenges that business-to-consumer (B2C) companies may not. Rather than serving a particular buyer persona or two, you may sell to various industries. Appealing to multiple client types isn’t an easy task. Forrester reports the B2B e-commerce sector alone will reach $1.8 trillion by 2023 and make up about 17% of total […]

Filed Under: Advertising and Lead Generation Tagged With: B2B

Psychology of Gift Giving: How Retailers Manipulate Buyers

Dec 23, 2020 By Andrew Deen

It’s no secret that the be-all and end-all of advertising is to boost sales of a given product or service. What is a bit more clandestine is how some marketing teams go about making sure their product or service sticks in our brains and pulls on our heartstrings. Seduction, temptation, and even fear are all […]

Filed Under: Advertising and Lead Generation Tagged With: Marketing Psychology

6 Ways to Incorporate User-Generated Content in Email Campaigns

Oct 2, 2020 By Jeff Bullas

User-generated content (UGC) has become a reliable method for brands to build relationships with their customers. Sourced from consumers and followers, UGC adds an extra dimension to marketing efforts by diversifying the type of content that brands share on their accounts. By curating UGC, marketers also decrease the amount of content they need to create in-house […]

Filed Under: Advertising and Lead Generation Tagged With: Email

What Lies Beneath a Successful Marketing Campaign

Oct 1, 2020 By Anand Srinivasan

A successful content plan looks like this – you write great content; optimize it for search; wait for the page to start ranking on Google; and finally collect all the traffic that comes your way.  Except, this is not how it works. Firstly, content marketing is not just search traffic. Depending on what you sell, […]

Filed Under: Advertising and Lead Generation Tagged With: Content Marketing, Lead Generation

15 Persuasive Copywriting Techniques That’ll Boost Conversions

Sep 29, 2020 By Jeff Bullas

Have you ever seen an object glow in the dark? If you have, you’ll notice that even amongst darkness, that glowing object still captures your focus with its beauty. Similarly, in a world where everyone is clamoring for your prospects’ attention, you need your content to stand out. According to HubSpot, 49% of marketers report that increasing customer acquisition […]

Filed Under: Advertising and Lead Generation Tagged With: Advertising

How to Nurture Leads for Better Conversions

Sep 1, 2020 By Kelly Reed

Image source Regardless of your industry, you want your business to succeed. And though there are countless metrics you can use to track the growth of your enterprise, the conversion rate has to be the most valuable since it directly translates to revenue. If you have concrete plans to expand your business, focusing on the […]

Filed Under: Advertising and Lead Generation, Sales and Marketing, Sponsored Tagged With: Content, Conversion, Lead Generation

The Growing Role of Video Advertising: CTV Monetization Opportunities 2020

Aug 26, 2020 By Jerry Walker

Years ago, video ads were just a small part of brands’ advertising strategy. Today, they are critical and play a central role in advertisers’ communication with potential customers. Not only are video ads more engaging than any other type of media, but they are also more personalized and efficient – visual content grabs attention and encourages […]

Filed Under: Advertising and Lead Generation, Sales and Marketing Tagged With: Video

The Value of Paid Social for Education Marketing

Aug 18, 2020 By SEER Interactive

In the past, our education client typically focused their efforts on search campaigns vs. social due to search continuously hitting goals. However, when I joined the account, I was determined to prove value by leveraging Paid Social to help hit their goals. Paid Social Managers understand that it’s difficult at times to prove the value […]

Filed Under: Advertising and Lead Generation, Sales and Marketing Tagged With: Education marketing

Use These 5 Tips to Build Your Audience with Google Ads

Jul 17, 2020 By Adhere Creative

By now, we should all know the importance of utilizing Google Ads to reach our target audiences and create awareness for our brand. Using Google’s audience building tools allows us to get laser focused on the target audience we are looking to serve. As Google’s tools evolve we must stay current with audience building best […]

Filed Under: Advertising and Lead Generation, Sales and Marketing Tagged With: google ads

Why “Woke” Marketing is a Bad Idea

Jul 8, 2020 By Mykal Kaminski

  Credit: Mykal Kaminski Resist! We know it’s tempting to say “why not?” to your not-yet-30 “hip” marketing manager with the man bun and just the right amount of facial stubble. But resist! Do not yield to the siren’s call! Resist! Trust us. An ad campaign or marketing promotion that tries to work in “Black […]

Filed Under: Advertising and Lead Generation, Sales and Marketing Tagged With: Advertising, Creative, news

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