LinkedIn… home to a social network of over 500 million active professionals. That’s a LOT of users, and more importantly, a lot of potential professionals that you can directly target! If you are a B2B company, it’s really a no brainer that you should be advertising on LinkedIn. 80% of B2B leads generated through social media […]
Advertising and Lead Generation
Elevate Your Video Ads with New YouTube Extensions
Video is an increasingly important component of a successful marketing campaign for any business. In fact, Google reports that more than half of consumers say online video has helped them decide which specific brand or product to buy. With new features announced at Advertising Week New York, Google is making it even easier to build engaging video […]
Lead Gen with New Google Ads Extension
In typical Google fashion, with no announcement or notification, a new feature may be available in some Google Ad accounts. Search Engine Journal recently reported on the discovery of a lead form extension for mobile search ads. Google Support has also published a page dedicated to the beta testing extension. If this makes it past the testing stage it […]
Why Your Business Needs Lead Management Software
Leads are the lifeline of any business. However, when leads are coming from multiple sources, businesses may find it difficult to manage them. This is where lead management software comes in. Lead management, also referred to as contact acquisition management is the tracking and management of prospective customers of your business. Lead management can be […]
Don’t Overlook These 3 Things to Successfully Launch a Small Business Referral and Affiliate Program
If your small business is looking for ways to grow organically, starting a referral program is a great way to accelerate the momentum you already have with your best customers. It’s a win-win for you and your customers. You get a new source of quality leads; your customers get a financial reward. Nexa recently launched […]
Don’t Forget Your Media Mix
Back in the good old days, you could advertise in the daily paper, an outdoor board, on one of the local radio stations or one of three TV channels—a media mix. Today, of course, we don’t have the luxury of that simplicity. Instead of three TV channels, there are over 300. Radio and print have […]
Low Tech But Effective
Looking for new customers? In today’s 24/7 plugged-in world, we tend to focus on the digital marketing tactics that are all the rage. Social media, SEO, and content marketing seem to get top billing of late but don’t let all the hype distract you from some of the simpler, low tech tactics that have worked […]
3 Leaflet Marketing Distribution Tips That Will Draw Customers to Your Business in No Time
Leaflet marketing distribution is one of the most popular traditional marketing strategies. Not only that it is a cost-effective promotion option but, in today’s digital world, it is still very effective. According to research conducted by the Direct Marketing Association, 48% of consumers who receive a leaflet actually visited the shop that was advertised on […]
Find Gold with Forgotten Leads
What do you pay for a lead these days? I don’t know about you, but it seems my lead costs are going Up and Up and Up… Depending on the business you might pay anywhere from $0.50 to $20 for a lead. And if you want actual buyers of your products and services, your costs […]
Find Gold with Forgotten Leads
What do you pay for a lead these days? I don’t know about you, but it seems my lead costs are going Up and Up and Up… Depending on the business you might pay anywhere from $0.50 to $20 for a lead. And if you want actual buyers of your products and services, your costs […]
