It’s been a while now since Instagram updated its API to allow for third party tools to be used to help schedule Instagram posts. Depending on how you use social media for business, you may or may not have explored this option. If you have, great! Share your experience in the comments below. If you […]
Social Media
Study Says Black Gen-Zers Want More Joy on Social Media
According to a recent study by VSCO, a photo editing and sharing platform, and JUV Consulting, a Gen-Z-operated research company, Black Gen-Z respondents (born between 1997 and 2012) want to see more joy on social media. With the internet rife with traumatic content, researchers wanted to explore how hopeful, supported, and safe young people – […]
3 Most Essential Rules of a Viral Marketing
Pre-COVID, my daughter and I flew to Vegas to see a Lady Gaga concert. We were fortunate and had terrific seats. Right before the show started, security walked Bradley Cooper to the seats directly in front of us. As you probably know, he and Lady Gaga co-starred in A Star is Born and everyone was […]
Don’t Ignore These Important Instagram Updates for Your Small Business
Instagram is more than just a platform for sharing cute photos and videos. It’s a social media platform, yes, but it has also become an important marketing tool for businesses of all sizes. Small businesses can’t afford to ignore social media altogether, especially if they offer products or services with a strong visual component. If […]
4 Ways You Can Use Data to Optimize Your Facebook and Google Ad Campaigns
Data is the lifeblood of every successful marketing campaign. You know that the more data you can feed into your Facebook and Google ad campaigns from website micro-conversion events, the more accurate they will be. When your campaigns are more accurate, it drives down your cost, improves your conversion rates, and boosts your bottom line. This […]
The Ultimate Guide to Facebook and Instagram Ads
What Types of Ads are Available on Facebook and Instagram? Need to know about every Facebook and Instagram ad type but you don’t have time to search and click through a million Facebook help articles? Well, you’re in luck, because we’re about to save you a TON of time. We’ve got all of our favorite […]
LinkedIn Conversation Ads: Engage Your Audience More Personally
What Are Conversation Ads? LinkedIn recently launched Conversation Ads as a public beta, a messaged-based ad format that allows users to choose their own path and interact with ads in a more authentic way. Conversation ads build onto existing Message Ads, featuring multiple, customized calls-to-action in real time, meaning the user must be active on LinkedIn and […]
A Fintech Guide to Social Learning
With the coronavirus pandemic, every single person across the globe is being asked to stay home — luckily, we live in a digital age where mentorship and learning can occur online. Not to be confused with Wikipedia’s definition of social learning, the social learning we’re referring to takes a digital approach to learn from your network using online social […]
Local Business Guide to Boosted Instagram Posts
The Current State of Local Advertising A friend of mine flagged this to me: They were receiving ads on Instagram from local businesses from across the United States. We’re talking about someone who lives in North Carolina getting ads for a local news channel, who was actually promoting a small business, from Portland, Oregon. This is […]
The 3 Biggest Small Business Adaptations After Covid
These days, going digital isn’t a choice, even for brick and mortar businesses. You may have known this was going to happen, even before the coronavirus. But most small business owners didn’t think the day would come so abruptly. The Need for Change Many businesses were forced to make drastic changes to keep functioning. Whether […]
