There are over 2 billion logged-in monthly users… That’s YouTube’s enormous reach. In fact, over half the US population in EVERY age bracket watch videos on YouTube. But this audience, as I’m sure you know, is a hard nut to crack. Making waves on YouTube is getting harder and harder by the day. With most influential […]
Social Media
How to Make Money on Instagram From Home
The unprecedented effects of the global COVID-19 pandemic can’t be understated. In the United States alone, the economy shrank by about 32% between the months of April and June as governments imposed lockdowns and multiple business sectors (including healthcare) cut back on spending to attempt to weather any challenges. Unfortunately, many establishments have had to cut […]
Is Social Media Marketing Really Worth the Investment?
Social media marketing has long been used as a tool to reach a wider audience, make a bigger impact, and improve the reputation of your brand. Back in 2005, it was an entirely novel concept, used only by the most cutting-edge brands, and was the subject of mockery from mainstream marketing and advertising professionals. By […]
Instagram Automation: Is It Worth Trying?
If your business is on Instagram, you’ve probably considered trying Instagram automation. Depending on the size of your marketing and how much time and bandwidth you have to dedicate to Instagram, using some automation tools might be a good idea. If you want to do your research before you actually commit to it, though, we […]
Which LinkedIn Ads Are Best For Your Business?
LinkedIn… home to a social network of over 500 million active professionals. That’s a LOT of users, and more importantly, a lot of potential professionals that you can directly target! If you are a B2B company, it’s really a no brainer that you should be advertising on LinkedIn. 80% of B2B leads generated through social media […]
7 Things to Consider Before Scheduling Instagram Posts
It’s been a while now since Instagram updated its API to allow for third party tools to be used to help schedule Instagram posts. Depending on how you use social media for business, you may or may not have explored this option. If you have, great! Share your experience in the comments below. If you […]
Study Says Black Gen-Zers Want More Joy on Social Media
According to a recent study by VSCO, a photo editing and sharing platform, and JUV Consulting, a Gen-Z-operated research company, Black Gen-Z respondents (born between 1997 and 2012) want to see more joy on social media. With the internet rife with traumatic content, researchers wanted to explore how hopeful, supported, and safe young people – […]
3 Most Essential Rules of a Viral Marketing
Pre-COVID, my daughter and I flew to Vegas to see a Lady Gaga concert. We were fortunate and had terrific seats. Right before the show started, security walked Bradley Cooper to the seats directly in front of us. As you probably know, he and Lady Gaga co-starred in A Star is Born and everyone was […]
Don’t Ignore These Important Instagram Updates for Your Small Business
Instagram is more than just a platform for sharing cute photos and videos. It’s a social media platform, yes, but it has also become an important marketing tool for businesses of all sizes. Small businesses can’t afford to ignore social media altogether, especially if they offer products or services with a strong visual component. If […]
4 Ways You Can Use Data to Optimize Your Facebook and Google Ad Campaigns
Data is the lifeblood of every successful marketing campaign. You know that the more data you can feed into your Facebook and Google ad campaigns from website micro-conversion events, the more accurate they will be. When your campaigns are more accurate, it drives down your cost, improves your conversion rates, and boosts your bottom line. This […]
