We know how influencer marketing works and we know why it works. Word of mouth continues to be the most powerful marketing tool available, which means influencer marketing is nothing new. In the past, we called it “endorsements,” usually by paid spokespeople like recognizable figures and celebrities. The only difference between the endorsements of yesteryear […]
Social Media
Social Media is Key to Small Business Advertising
For small businesses, advertising generally isn’t optional — it can be vital for turning a fledgling independent business into an established, successful one. But as new advertising options emerge, it can be difficult to know which investments make sense, especially for newer businesses with more limited budgets. A new survey from Visual Objects — a portfolio website […]
How to Grow a Business on Instagram
According to niche research, almost three-fourths of Instagram users have bought something that appeared on their feed. Instagram has 700 million users, who are active daily. You do the math. The potential customer base is huge. So is the competition. As more and more stories are added, users miss the majority of posts from the […]
4 Killing Social Media Trends to Watch Out For In 2022
Image source: Freepik No doubt, digital marketing keeps changing at lightning speed especially when it comes to search engine optimization and social media. It seems like monthly there are emerging new social platforms, new digital tools, and changes to algorithms. One thing for certain is if you are a business or work in digital marketing, […]
How To Utilize Social Media To Optimize Publicity For Your Business
Photo by Brands&People on Unsplash Social media marketing enjoys a plethora of advice articles, businesses, and forums, and there’s a good reason for this immense popularity. Not only is it highly effective, there is also an ocean of information out there on the topic. That might seem overwhelming, but that’s where a Facebook ad agency […]
10 Ways a Social Media Presence Could Impact Your Business
Social media is a hot marketing ticket these days, and one that has become increasingly more beneficial to a company’s bottom line. A June 2021 poll done on behalf of Sprout Social found that 78% of consumers are more willing to buy from a brand after a positive interaction with that brand on social media. […]
7 Data-Proven Insights for Top-Performing Instagram Content
Instagram marketing is more competitive than ever. This colorful platform has witnessed more than 1 billion users to date and more than half a billion active users on a monthly basis, as shown by Statista. Instagram stories are a hit among users. Did you know that around half a billion population post stories every day? These facts […]
4 Ways to Buy YouTube Subscribers (But Should You?)
There are over 2 billion logged-in monthly users… That’s YouTube’s enormous reach. In fact, over half the US population in EVERY age bracket watch videos on YouTube. But this audience, as I’m sure you know, is a hard nut to crack. Making waves on YouTube is getting harder and harder by the day. With most influential […]
How to Make Money on Instagram From Home
The unprecedented effects of the global COVID-19 pandemic can’t be understated. In the United States alone, the economy shrank by about 32% between the months of April and June as governments imposed lockdowns and multiple business sectors (including healthcare) cut back on spending to attempt to weather any challenges. Unfortunately, many establishments have had to cut […]
Is Social Media Marketing Really Worth the Investment?
Social media marketing has long been used as a tool to reach a wider audience, make a bigger impact, and improve the reputation of your brand. Back in 2005, it was an entirely novel concept, used only by the most cutting-edge brands, and was the subject of mockery from mainstream marketing and advertising professionals. By […]
