We recently had a chance to sit down and talk with Francis Rajotte. Francis is a Director of USTA tennis tournaments. He has found a way to use text message marketing to help grow his small business. Francis manages tennis tournaments for both juniors and adults for the United States Tennis Association (USTA) in Southern […]
Marketing Innovations
4 Ways Digital Technology Helps Small Businesses Maximize Bookings
Digital marketing appears to be a double-edged sword for many businesses. It has a much higher ROI than traditional marketing strategies, which should mean that businesses are celebrating it. Unfortunately, 76% of businesses struggle with marketing and cite changes in digital technology as a main cause. Although the benefits of digital technology are clear to […]
How to Manage Online Reviews and Business Reputation
Since most small business owners are justifiably proud of the service they deliver, they don’t even anticipate a negative online review or threat to their reputation, until it happens. Unfortunately, trying to recover after the fact is tough. The best way to protect your reputation online is to solicit good reviews proactively, so an occasional negative one […]
6 Important Things Your Product Packaging Can Say About Your Business
Your product packaging presents an image to the world and helps with your branding. The last thing you want the design to say is that you aren’t very noticeable and you don’t pay attention to detail. While the product itself and your marketing all play a role in your branding, you must also pay attention […]
What’s Better: SMS Messages or MMS Picture Messages?
The other day, I got a great question from a Betwext Pro User, Dave. He’s been using SMS marketing for some time. He’s had great success using texting to drive customers back to his chain of Pubs. Check out the case study we did a few months back. How One Chain of Pubs Uses Text […]
4 Automated Marketing Strategies That Grow Revenue
Starting a small business can be thrilling and intimidating at the same time. Managing your financials, employees, company image and pushing sales can be overwhelming—leaving little to no time for marketing endeavors. If you own or operate a small business, automating your marketing can help drive traffic to your mobile site, increase brand awareness and […]
Business Texting Etiquette You Never Want to Break
As a business owner, you have countless ways to communicate with clients and prospects. Everyone has a particular preference for how they want to communicate! Some prefer to speak on the telephone. Others like to read an email. And many now prefer texting. Texting may be new, but it’s rapidly becoming the communication method of […]
Is This the Most Important Part of Every Message?
Today I want to highlight an important texting best practice… and it’s one that could save you a mountain sized headache. It’s 8 simple characters that you should include in every message you send. What are they? “Stop 2 End” Yep, it’s that simple. If you’ve been marketing in today’s digital age you know the […]
A 6% Reorder Rate from ONE Text Message!
The Newest Coffee Delivery Technology – It’s CRAZY… I just came across this crazy news story about a MAJOR brand using texting to get customers to order more! Check it out… Illy, the famed Italian coffee company, started this last December communicating with customers via text message! What they did is dead simple. The company […]
Text Marketing Basics: How to Create Great SMS Marketing Campaigns
Did you know in 2017 more than 15 million texts were sent every minute of every day! I’m sure that number will only climb in the next few years… This tells me one thing… texting is incredibly popular! So, if you’re a business owner or doing digital marketing, it means you need to use texting to […]
