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Home / Archives for Sales and Marketing / Marketing Innovations

Marketing Innovations

Behavioral Design’s Impact on Your Small Business

Oct 25, 2021 By Eleanor Hecks

In design, there are many subcategories that specific how a website or other medium looks and behaves. Behavioral design puts the user’s experience (UX) at the forefront of the work and ensures the customer takes the actions the business owner wants. You can move something through the buyer’s journey much more easily when you understand […]

Filed Under: Marketing Innovations, Sales and Marketing Tagged With: Behavior

How Researchers Used Text Marketing to Study Homeless Teens

Jan 4, 2021 By Brian Mikes

This is an example of an absolutely fascinating way to use text message marketing. I was surfing the internet the other day… just killing time. That’s when I came across a very cool article about a professor studying homeless teens. Professor Kimberly Tyler was struggling to get the data she needed.  So, she started thinking […]

Filed Under: Marketing Innovations Tagged With: Text Marketing, Text messaging

Here’s How to Make Your Restaurant Stand Out From the Competition

Dec 30, 2020 By Vinod Janapala

It doesn’t matter if you are opening a brand new restaurant, or are in the food business for years, with continually growing competition you need to focus on creative and efficient marketing. Fortunately, there are numerous ways to convince hungry clients to choose yours from dozens or even hundreds of restaurants around. Here are some […]

Filed Under: Marketing Innovations Tagged With: Social Marketing

6 Inexpensive Marketing Tools for New Businesses

Dec 28, 2020 By Devin Caldwell

Starting a new business is always nerve-wracking as you put your heart and soul into your idea and hope others are as excited about what you have to offer as you are. Reaching new customers is one of the trickiest issues for start-up companies. The future of advertising is online, so you should start there. […]

Filed Under: Marketing Innovations Tagged With: Advertising

Which Email Marketing Service Is Best?

Nov 27, 2020 By Brian Wallace

Businesses see a 4,400% return of investment (ROI) on every one dollar spent marketing through email. Although the Internet has deemed email “dead,” that 4,400% ROI translates into 45 USD. Knowing that, it seems email is actually more alive than it’s ever been. At present, email marketing acquires 40x more customers than Facebook and Twitter […]

Filed Under: Marketing Innovations Tagged With: Email

Sell More on Amazon with Text Marketing

Oct 28, 2020 By Brian Mikes

At the bottom of this article I share a number of super secret Ninja ways to sell more of your products… But, before I get to those Ninja Secrets, we MUST talk about Amazon Prime day! Amazon Prime Day recently ended… and let me tell you, 2020 was one for the record books. Initial figures […]

Filed Under: Marketing Innovations Tagged With: Text Marketing

Avoid These Text Marketing Mistakes, & Other Tales From Hawaii…

Oct 26, 2020 By Brian Mikes

One group of realtors made a simple mistake with their text marketing… DON’T do the same thing! I was in Hawaii… don’t you wish every story started with that line? Anyway, about a year ago, I was in beautiful Hawaii for a little business, and a little vacation.  A few days in, I was enjoying […]

Filed Under: Marketing Innovations Tagged With: Text Marketing

Politicians Use Group Texting… Should You?

Oct 2, 2020 By Brian Mikes

This political season, we’re watching as Trump and Biden fight it out for the top office.  I don’t remember a more contentious political season in my life. But, I promise you no politics in this article, just cold hard facts. First I want to point out something amazing… Politicians all across the nation are using […]

Filed Under: Marketing Innovations Tagged With: Texting

A Deep Dive Into Reward Programs: 4 Types

Sep 30, 2020 By Craig Harbour

It’s no secret that this year has been a trying time for businesses big and small, but it’s estimated that 80% of small businesses expect to suffer long-term as a direct result of the pandemic. As economies around the world begin to slow down, with many already entering a recession, now could be the perfect […]

Filed Under: Marketing Innovations Tagged With: Customer Appreciation

PR Strategy: Start with the Basics

Sep 24, 2020 By Graeme Patfield

Your company’s reputation plays a major role in the success and survival of your business, which is why PR companies like Polymedia PR Agency exist. As part of managing your company’s reputation, the message, the approach and the media links within your business are all achieved and maintained by your PR department or an external […]

Filed Under: Marketing Innovations Tagged With: Public Relations

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