The public health crisis is hitting business owners hard, and many of them have discovered that financial relief from the federal government isn’t likely to materialize anytime soon. Brands have thus been left to fend for themselves during the pandemic, which has frustrated many entrepreneurs and marketing gurus who are struggling to find ways to […]
Marketing Innovations
You Can Now Set Up a Gift Card or Donation Campaign on Google My Business
Here’s another way to keep your customers engaged during the Covid-19 pandemic. Local businesses can now set up a gift card offer or a donation link right on their Google My Business page. It’s easy to do. Here you go. Go to our GMB portal and click “Posts” on the left side menu. Click COVID-19 […]
How Marketing Has Changed in a Coronavirus World
With few exceptions, most small-medium businesses and nonprofits have been affected by the coronavirus pandemic. We’ve had to take an adapt-or-die approach to operations, and that includes marketing. In my recent post, “Don’t Stop Marketing: How to Market Through Crisis,” I offered three things you can continue to do to keep your brand alive. But […]
COVID-19 Has Changed Business Forever… Is Your Marketing Keeping Up?
Friends, I hope you all are staying safe, practicing social distancing, and avoiding the COVID-19 Virus. Here at Betwext, we are lucky. Our team already worked from home… so it’s business as usual (sort of). Linda and I are hunkered down, working from home… and going out as little as possible. Like many families, we’re […]
The 9 Best TikTok Bots To Help You Go Viral Right Now
The best TikTok bots will help you grow your following fast and save you tons of time from doing manual, repetitive tasks. TikTok is trending at the moment. More and more people are using this social platform, and brands are looking to collaborate with TikTok influencers. Now is the time to double down on this […]
It’s Just Science: Why Stories Are So Powerful
Stories are woven into our souls from the moment we are born. When we’re little, bedtime stories soothe us to sleep; as we get older, we begin to seek out stories for entertainment via movies, books, and shows. Sure, they’re amusing and offer a great outlet for relaxation, but their value goes much deeper than […]
5 Creative Ways To Market Your Small Business On A Tight Budget
Maximize Scant Resources When it comes to a small business, getting visible in your local community—or the online community you serve—is paramount to attracting a target market that becomes sustainable. Whatever you can do to promote your brand is recommendable, within reason and legality, especially in these difficult times. Some efforts will be more successful […]
How to Develop the Perfect Video Story
“Storytelling is the most powerful way to put ideas into the world.” Robert McKee In the not-so-distant past, we approached marketing and advertising much differently than we do today. Instead of appealing to the people searching for a solution, campaigns and ads tended to focus on the product or service instead. As competition increased and […]
6 Ways Aspiring Business Owners Can Leverage Market Research and Competitive Analysis
(Photo by William Iven on Unsplash) So, you want to start a business? Although the right resources and passion will go far, you must employ competitive analysis techniques before you can launch! Not sure how to carry this out? Read on! There are many ways to conduct the kind of market research and competitive analysis that’s necessary […]
Yes, Cold Outreach Can Promote Your Business App. Here Are 6 Steps.
Thought building an app was hard enough? Wait till you get around to marketing your app and finding users. A lot of mobile app businesses opt for a “hope and pray” approach when it comes to marketing their apps. Their inbound users come from organic searches made on the respective app stores. But to even […]
