The other day, I got a great question from a Betwext Pro User, Dave. He’s been using SMS marketing for some time. He’s had great success using texting to drive customers back to his chain of Pubs. Check out the case study we did a few months back. How One Chain of Pubs Uses Text […]
Marketing Innovations
4 Automated Marketing Strategies That Grow Revenue
Starting a small business can be thrilling and intimidating at the same time. Managing your financials, employees, company image and pushing sales can be overwhelming—leaving little to no time for marketing endeavors. If you own or operate a small business, automating your marketing can help drive traffic to your mobile site, increase brand awareness and […]
Business Texting Etiquette You Never Want to Break
As a business owner, you have countless ways to communicate with clients and prospects. Everyone has a particular preference for how they want to communicate! Some prefer to speak on the telephone. Others like to read an email. And many now prefer texting. Texting may be new, but it’s rapidly becoming the communication method of […]
Is This the Most Important Part of Every Message?
Today I want to highlight an important texting best practice… and it’s one that could save you a mountain sized headache. It’s 8 simple characters that you should include in every message you send. What are they? “Stop 2 End” Yep, it’s that simple. If you’ve been marketing in today’s digital age you know the […]
A 6% Reorder Rate from ONE Text Message!
The Newest Coffee Delivery Technology – It’s CRAZY… I just came across this crazy news story about a MAJOR brand using texting to get customers to order more! Check it out… Illy, the famed Italian coffee company, started this last December communicating with customers via text message! What they did is dead simple. The company […]
Text Marketing Basics: How to Create Great SMS Marketing Campaigns
Did you know in 2017 more than 15 million texts were sent every minute of every day! I’m sure that number will only climb in the next few years… This tells me one thing… texting is incredibly popular! So, if you’re a business owner or doing digital marketing, it means you need to use texting to […]
7 Ways to Influencer Marketing Success
The digital marketing field has been so impactful in the business industry that it has essentially become a necessary tool for success. This also stems from the fact that digital marketing itself has grown into smaller areas and marketing strategies. Of these smaller strategies, influencer marketing is arguably the most effective method. Without a doubt, […]
6 Elements of Customer Psychology Drive Buy Decisions
Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. In fact, businesses need to adapt even more completely to the changes in the buying and social behavior of consumers. High-technology product startups, without customers, don’t make a business. Today’s customer buying dynamics […]
New Study: Why People Like Promotional Products
Does advertising really influence people to buy? Research proves it does, and the reason is so subtle that they may not even realize it’s happening. So says a new study conducted by PPAI Research that focused on the connection with promotional products in three areas: mindset, motive, and meaning. Mindset 80% like receiving promotional products […]
You’re Not Going Crazy
Have you ever been watching TV while simultaneously playing a game or surfing the web on your phone and suddenly it feels like everywhere you look there’s an ad for the same product? For example, you just heard (because you were looking down at your phone) a TV spot for the latest Toyota vehicle and […]
