Did you know in 2017 more than 15 million texts were sent every minute of every day! I’m sure that number will only climb in the next few years… This tells me one thing… texting is incredibly popular! So, if you’re a business owner or doing digital marketing, it means you need to use texting to […]
Marketing Innovations
How a Small Massage Therapy Business Uses Texting to Help Customers Relax
We had a chance to sit down and talk to Julie of Gainesville Massage Therapy in Florida. She is running a small business and has worked hard to build her business from the ground up. Julie is using text message marketing to send her clients discounts. “I mostly use MMS when I send out my […]
The Single Biggest Challenge Facing Modern Marketers (And How to Deal with It)
Marketing used to be simple… Create a promise. Find a platform. Deliver a message. As long as these three elements worked in unison, people would buy what you were selling. Then came the internet—the biggest marketing platform ever created. In the beginning, that’s exactly what it was. A platform that you could use to deliver […]
Center Sphere: Using Text Marketing for Networking
Recently, we had a chance to sit down and talk with Sarah from Center Sphere. In case you’re not familiar with Center Sphere… they’re a “professional networking organization that is designed to help leaders and entrepreneurs grow networks through trusted and authentic relationships.” I love it… Here’s a great example of a company using texting […]
How to Produce the Perfect Testimonial Video
Never underestimate the power of a loyal, happy customer. Whether you are an established business or a fledgling two-person startup, happy customers bring trust and excellent references to your brand. Two valuable assets that can’t be oversold. By the same token, leaving your client base unattended and generating unsatisfied reviews can have an equally profound, […]
Use Your Marketing Voice
Voice is one of the most significant trends we marketers have had to face in a while. Remember when the proliferation of mobile devices changed the way we designed and built websites? Voice is going cause the same upheaval and it’s going to come even faster and be more wide-sweeping than mobile ever was. If […]
How One Cutting Edge Marketing Agency is Using Text Messages to WOW Clients
Recently we had the chance to sit down and talk to Yehudis from Harvesting Media about how they use text marketing… and specifically Betwext for their agency. Harvesting Media is a marketing agency in New York, who works closely with Supermarkets and restaurants. We love talking with marketing agencies about texting… they always have great […]
How One Cutting-Edge Company Uses Texting for B2B Follow-Up
Today, I spoke with Dean who oversees the marketing efforts for corporatefinanceliability.com. What’s interesting is Dean’s customer base. He isn’t texting consumers, he’s texting other businesses… specifically, other business owners. You see, Dean and his company play an important role for small businesses. They are there to help if a business gets into financial trouble. […]
Pictures are Worth a Thousand Words: A Case Study
Recently we had a chance to talk with Ryan from Focused on Forever. They photograph weddings, family & child portraits, senior portraits, and professional commercial headshots. But the bulk of their business is doing awesome school portraits every year with several Florida schools. I had a few “Interesting” school pictures back in the day… and […]
The Definitive Guide to Building the Best Marketing Tech Stack for Your Business
Extensive digital transformation has compelled entrepreneurs to embrace advanced technologies for empowering their employees and engaging with a global customer base. Intense competition is another factor which has given birth to modern tech tools that provide customers with personalized as well as on-demand services. Every individual department operating under the roof of an organization has […]
