Marketing Innovations
The Best PR Strategies for Small Businesses on Black Friday
Black Friday, the annual shopping and hunting for great deals and discounts that takes place the day after Thanksgiving, is a great opportunity for businesses to boost sales, build brand awareness and increase customer loyalty….
Use a Feedback Tool for A/B Testing and Website Experimentation
Optimizing a website for user experience and conversions is a continuous process. Whether it’s refining the layout of a landing page or experimenting with different call-to-action buttons, businesses are constantly looking for ways to improve…
Don’t Drive Your Customers Away!
I, and so many others, write constantly about how buying is changing and how sellers (sales and marketing) must change to respond to these changes. But how often do we write about how not to…
The Definitive Guide To Writing Effective Cold Emails
Without any doubt, cold emails are here to stay, but writing effective cold emails is a skill that doesn’t come easy. As one of the most cost-effective marketing tactics, they are a powerful tool for…
Behavioral Design’s Impact on Your Small Business
In design, there are many subcategories that specific how a website or other medium looks and behaves. Behavioral design puts the user’s experience (UX) at the forefront of the work and ensures the customer takes…
How Researchers Used Text Marketing to Study Homeless Teens
This is an example of an absolutely fascinating way to use text message marketing. I was surfing the internet the other day… just killing time. That’s when I came across a very cool article about…
Here’s How to Make Your Restaurant Stand Out From the Competition
It doesn’t matter if you are opening a brand new restaurant, or are in the food business for years, with continually growing competition you need to focus on creative and efficient marketing. Fortunately, there are…
6 Inexpensive Marketing Tools for New Businesses
Starting a new business is always nerve-wracking as you put your heart and soul into your idea and hope others are as excited about what you have to offer as you are. Reaching new customers…
Which Email Marketing Service Is Best?
Businesses see a 4,400% return of investment (ROI) on every one dollar spent marketing through email. Although the Internet has deemed email “dead,” that 4,400% ROI translates into 45 USD. Knowing that, it seems email…
Sell More on Amazon with Text Marketing
At the bottom of this article I share a number of super secret Ninja ways to sell more of your products… But, before I get to those Ninja Secrets, we MUST talk about Amazon Prime…
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