In design, there are many subcategories that specific how a website or other medium looks and behaves. Behavioral design puts the user’s experience (UX) at the forefront of the work and ensures the customer takes the actions the business owner wants. You can move something through the buyer’s journey much more easily when you understand […]
Marketing Innovations
How Researchers Used Text Marketing to Study Homeless Teens
This is an example of an absolutely fascinating way to use text message marketing. I was surfing the internet the other day… just killing time. That’s when I came across a very cool article about a professor studying homeless teens. Professor Kimberly Tyler was struggling to get the data she needed. So, she started thinking […]
Here’s How to Make Your Restaurant Stand Out From the Competition
It doesn’t matter if you are opening a brand new restaurant, or are in the food business for years, with continually growing competition you need to focus on creative and efficient marketing. Fortunately, there are numerous ways to convince hungry clients to choose yours from dozens or even hundreds of restaurants around. Here are some […]
6 Inexpensive Marketing Tools for New Businesses
Starting a new business is always nerve-wracking as you put your heart and soul into your idea and hope others are as excited about what you have to offer as you are. Reaching new customers is one of the trickiest issues for start-up companies. The future of advertising is online, so you should start there. […]
Which Email Marketing Service Is Best?
Businesses see a 4,400% return of investment (ROI) on every one dollar spent marketing through email. Although the Internet has deemed email “dead,” that 4,400% ROI translates into 45 USD. Knowing that, it seems email is actually more alive than it’s ever been. At present, email marketing acquires 40x more customers than Facebook and Twitter […]
Sell More on Amazon with Text Marketing
At the bottom of this article I share a number of super secret Ninja ways to sell more of your products… But, before I get to those Ninja Secrets, we MUST talk about Amazon Prime day! Amazon Prime Day recently ended… and let me tell you, 2020 was one for the record books. Initial figures […]
Avoid These Text Marketing Mistakes, & Other Tales From Hawaii…
One group of realtors made a simple mistake with their text marketing… DON’T do the same thing! I was in Hawaii… don’t you wish every story started with that line? Anyway, about a year ago, I was in beautiful Hawaii for a little business, and a little vacation. A few days in, I was enjoying […]
Politicians Use Group Texting… Should You?
This political season, we’re watching as Trump and Biden fight it out for the top office. I don’t remember a more contentious political season in my life. But, I promise you no politics in this article, just cold hard facts. First I want to point out something amazing… Politicians all across the nation are using […]
A Deep Dive Into Reward Programs: 4 Types
It’s no secret that this year has been a trying time for businesses big and small, but it’s estimated that 80% of small businesses expect to suffer long-term as a direct result of the pandemic. As economies around the world begin to slow down, with many already entering a recession, now could be the perfect […]
PR Strategy: Start with the Basics
Your company’s reputation plays a major role in the success and survival of your business, which is why PR companies like Polymedia PR Agency exist. As part of managing your company’s reputation, the message, the approach and the media links within your business are all achieved and maintained by your PR department or an external […]
