Some people believe that to advance your professional career, your digital footprint should portray your personal and work almost as though they were the same. Everyone knows the benefits of having a business website. These days your business would be at a huge disadvantaged without one. However, for many entrepreneurs and businesspeople, the benefits of […]
Branding
How a Single Tweet Can Destroy (or Build) your Brand
Let’s face it, Twitter can be toxic (sometimes). A single tweet can be the beginning of growth or destruction for your brand and career. Waking up to a flood of notifications and tweets all about you. Something you tweeted some hours ago or a day before has become a trending topic. Wow, you have become […]
4 Tips for Creating a Memorable Brand
Image source:Pexels.com It’s one thing to build a brand, but it’s another to create a brand that everyone knows and remembers. Successful branding lies in your business’s ability to retain interest in your products and services. Sure enough, a Harvard Business School report points out that increasing audience retention rates by five percent can increase […]
10 Top Tips to Boost Brand Consistency
Consistency is vital if you’re trying to build brand identity. If you send your audience mixed messages this will not only confuse them, but they’ll be less likely to trust your brand. It’s important to create a consistent personality for your brand, visual content, and voice. You need to mirror your branding across all channels […]
Why Your Personal Brand Needs a Memorable Domain Name (Plus 5 More Tips)
The concept of personal branding has evolved at a rapid pace in recent years. It’s not just consultants, coaches, and bloggers looking to build credibility anymore. Influencers, executives, and even new high-school leavers looking for their first job are joining the party, too. Your personal brand is more important than ever, and everyone needs to be deliberately […]
Impact of Visually Appealing Websites on Branding
The aesthetic impact of a website should be tailored to draw in visitors and convince them that the business that the site represents is reliable and reputable. This is clearly relevant from a branding perspective, although there are different tactics to consider and approaches to try out when it comes to designing the look and […]
Why Customization Is the Key to Brand Recognition
Most businesses deal with a lot of competition from existing brands and startups. If you find success, you can be almost certain that someone will try to mimic what you’ve done. One way to stand out from the crowd is by offering customization options your competitors don’t. This provides exactly what each customer needs and […]
Essential Elements to Create a Cohesive Brand Identity for Your Startup
A solid and cohesive brand identity consists of more than you might think. If you are looking to impress others and leave your mark in the industry, prepare to spend a lot of time creating a branding strategy. Cohesiveness stems not just from the desire to develop a successful business. The right approach is inevitable […]
4 Ways to Create “Top of Mind” Awareness
You could be trekking on the foothills of Himalayas; or sauntering among the pyramids in Egypt. There is one thing you will definitely come across – a Coca Cola logo painted across someone’s shop or on a precariously hanging billboard. This is not by accident. The company spends an estimated $4 billion every year in […]
5 Essential Steps to Rebrand Your Small Business Successfully
Establishing strong branding for your small business is more important than ever in this crowded market space. It represents what your business stands for and dictates perceptions. While it’s one of the most crucial decisions you make before launching your business, branding is certainly not written in stone. There might be instances along the way […]
