Businesses typically rely on trademark or even copyright to protect their valuable branding assets. However, an effective branding strategy also employs the exclusivity of both design and utility patent protection whenever its available, effectively keeping potential competitors out of the marketplace, regardless of brand name. Illustrating this concept in greater detail are the case studies […]
Branding
4 Types of Search Intent That Determine How People Find You Online
These days, it is not enough to invest only in traditional media. As a business, you also need to have a strong digital presence in order to reach your target market. If your target market does not find you quickly on the internet, it is as if your business doesn’t exist. That’s also why you […]
Succesful Businesses Benefit From Multiple Domain Names
Good business owners cover all their bases, and that goes for domain names too. When you utilize descriptive domains for a targeted audience, you can bolster your business and amplify your digital footprint. The more domain names that you use, the more opportunities you have to tell your brand’s story. Let’s talk about five ways […]
4 Powerful Branding Tactics to Attract More Customers
Your brand can move fast if you have the right budget and brand strategy. Because of this, we will discuss proven branding tactics that only work if you clearly understand how your brand impression impacts your ability to attract customers. Audience: Know them well We should talk about something that is most important yet neglected […]
How Can Millennial and Gen Z Businesses Market Their Brand Better?
Millennials and members of Generation Z have shown themselves as a force to be reckoned with. Often leading the charge on issues of social change, they find themselves featured frequently in the news for their advocacy and passion. They are also an intensely powerful spending force, with a global buying power that stretches into the […]
How to Assume an “In-Demand” Mindset for Your Brand
Several years ago, it was trending in the marketing community that “busy” wasn’t a good brand. Entrepreneurs were being chastised for leading conversations and showcasing in their branding about the hectic pace of their lives and businesses. They were told over and over that “busy” isn’t an attractive brand. And it isn’t. But if we […]
6 Easy Ways to Boost Your Brand in 2022
In the digital world we live in, it’s essential for businesses of all sizes to have a strong online presence. Now, more than ever, potential customers are going to be researching products and services online, so if your business doesn’t reach them through a digital channel, they are much less likely to purchase what you […]
Here’s Why You Need a Business AND a Personal Website
Some people believe that to advance your professional career, your digital footprint should portray your personal and work almost as though they were the same. Everyone knows the benefits of having a business website. These days your business would be at a huge disadvantaged without one. However, for many entrepreneurs and businesspeople, the benefits of […]
How a Single Tweet Can Destroy (or Build) your Brand
Let’s face it, Twitter can be toxic (sometimes). A single tweet can be the beginning of growth or destruction for your brand and career. Waking up to a flood of notifications and tweets all about you. Something you tweeted some hours ago or a day before has become a trending topic. Wow, you have become […]
4 Tips for Creating a Memorable Brand
Image source:Pexels.com It’s one thing to build a brand, but it’s another to create a brand that everyone knows and remembers. Successful branding lies in your business’s ability to retain interest in your products and services. Sure enough, a Harvard Business School report points out that increasing audience retention rates by five percent can increase […]
