Most businesses deal with a lot of competition from existing brands and startups. If you find success, you can be almost certain that someone will try to mimic what you’ve done. One way to stand out from the crowd is by offering customization options your competitors don’t. This provides exactly what each customer needs and […]
Branding
Essential Elements to Create a Cohesive Brand Identity for Your Startup
A solid and cohesive brand identity consists of more than you might think. If you are looking to impress others and leave your mark in the industry, prepare to spend a lot of time creating a branding strategy. Cohesiveness stems not just from the desire to develop a successful business. The right approach is inevitable […]
4 Ways to Create “Top of Mind” Awareness
You could be trekking on the foothills of Himalayas; or sauntering among the pyramids in Egypt. There is one thing you will definitely come across – a Coca Cola logo painted across someone’s shop or on a precariously hanging billboard. This is not by accident. The company spends an estimated $4 billion every year in […]
5 Essential Steps to Rebrand Your Small Business Successfully
Establishing strong branding for your small business is more important than ever in this crowded market space. It represents what your business stands for and dictates perceptions. While it’s one of the most crucial decisions you make before launching your business, branding is certainly not written in stone. There might be instances along the way […]
6 Crucial Branding Tips For Startup Businesses
One of the essential components when it comes to planning a startup business is branding. Branding your company helps to create ideals that your business should stand for. It helps to create focus, and with time, it raises the integrity of your business operations. Branding plays a huge role in the way a potential client […]
Building Awareness with LinkedIn
LinkedIn is a fantastic way to grow your audience and become a resource for your customers. As a social media platform, LinkedIn caters to businesses and content that is specific for industry leaders. That being said, the kind of content and engagement strategies that work best on LinkedIn are different from other social media platforms. […]
Did You Know? Minimalism is a Trending Brand Strategy
Design is a very important aspect of a branding strategy. After all, it’s through the design of a business website, logo, and so on, that the brand can become memorable and recognizable among its target audience. Of course, just like with any other creative industry, there are plenty of interesting design trends, but there’s just […]
