a computer screen that reads "Increase Brand Awareness"

How To Increase Brand Awareness for Your Company

Building brand awareness is a critical component of any company’s marketing strategy. In our constantly connected world, the battle for customer’s attention is fierce. To ensure your brand stands out from the crowd, a multifaceted…

a rendered image of a boutique store-front

How To Make Your Business Exterior More Appealing

The exterior of your business is the first thing customers see and the catalyst for any first impressions they make. Image and user experience are crucial in the modern corporate world, which means neglecting your…

a judge listens to two lawyers

Recent Developments in Trademark and Branding Law

Dancing into the new year, it’s now time for our annual recap and look ahead, covering recent developments in trademark, copyright, media/entertainment, and branding law. 2023 started off with web 3.0 and the metaverse being…

the importance of brand recognition

The Importance of Brand Recognition for Your Business

In today’s highly competitive business landscape, establishing a distinct and recognizable brand could be the difference between success and obscurity. For business owners, brand recognition is not just a marketing buzzword; it’s a pivotal factor…

a well organized promotional display on a counter

7 Ways of Leveraging Promotional Counters Effectively

Whether you are planning an event or participating in a trade show or exhibition, promotional counters are a perfect selection for you. They are perfect for product demonstrations as well as sampling and retail marketing….

a customer looking at product labels

How To Choose The Right Label Material for Your Product

Product labels are a consistent feature across all industries. It is vital for reflecting the necessary information and details of a product as well as the manufacturer or distributor. And when one considers the large…


Beyond the Logo: Unconventional Branding Tips for Small Businesses

Brand awareness is vital for small businesses. When you’re a small business or just starting out, you often don’t have very high profit margins. This means that you don’t usually have a lot of spare…

How To Boost Your Brand Awareness: 6-Step Strategy Guide

For many entrepreneurs, brand awareness is one of those topics that you know you need to understand, but maybe you find it a little bit difficult to pin down. Don’t worry though, you’re not alone….

Patent Branding: Exploring Other Forms of IP Protection

Businesses typically rely on trademark or even copyright to protect their valuable branding assets. However, an effective branding strategy also employs the exclusivity of both design and utility patent protection whenever its available, effectively keeping…

4 Types of Search Intent That Determine How People Find You Online

These days, it is not enough to invest only in traditional media. As a business, you also need to have a strong digital presence in order to reach your target market. If your target market…

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