Sales. For many new entrepreneurs, putting on a salesperson’s hat is anything but enjoyable—but it’s a necessary evil. During the first years of your business—if not the whole life cycle of the business—you are your company’s best spokesperson. Even if you eventually hire a sales guru or a sales team, you must still represent your […]
Sales and Marketing
Social Media Marketing for Small Businesses
A big part of promoting yourself is staying up-to-date on current trends, including social media marketing for small businesses. Social media has evolved from just being a place where friends connect. Now it’s a marketing powerhouse for businesses small to large. To help you harness that power for your business, we’ve compiled a list of […]
Cold Emails Are Far From Dead — Here’s Why
Some people say cold emails are ghosts of what was once effective. But that’s far from the truth. Cold emails can still be effective, and they are an option every small business should consider. First things first: let’s talk about how to not write a cold email. The Wrong Way To Write A Cold Email […]
Process is the Foundation for Agility/Nimbleness
We want to be flexible, nimble, able to adapt to the circumstances, leap on an opportunity, respond quickly. We abhor process since that constrains our creativity and ability to innovate. Too often, when I talk to leaders and sales people about process, they cite some of the things outlined above as the reason they don’t […]
The Email Economy: Using Email Responsiveness To Build Trust
Over 10 years ago Fast Company declared email to be dead and in the years to follow this sentiment would be proclaimed by the Wall Street Journal, the CEO of Evernote in The Telegraph and Fobes, but is email really dead? Almost to the contrary, email is more alive than ever and in the next […]
Send Value-Based Information
It’s another of those “old ideas” we’ve always heard about when it comes to relationship-building, but when you see what it is I bet you’ll agree that very, very few people do this and utilize its power to its full potential. In Endless Referrals Action Tip #10 we continue the follow-up and follow-through process with […]
Your PPC Strategy Should Look Like This In 2020
All industries have a reflection and rejuvenation period at the start of every decade. The marketing industry is no different. The bread and butter of all marketing companies and businesses looking to start a marketing campaign is the PPC (pay-per-click) ad. This type of ad is the most cost-effective as it’s essentially like an ambush […]
Instagram’s Algorithm Update and How It Influences You
Have you noticed a drop in your Instagram engagement lately? You’re not alone. All of us have been affected by new algorithm changes that have impacted engagement and changed the way businesses and users interface with their Instagram followers. Let’s run through the new algorithm update and outline a few tips to navigate Instagram. So […]
More on Notecards
In the last video I shared about the powerful personalized hand-written thank you note. In Endless Referrals Action Tip #9 let’s continue that conversation and look at the results you can expect to see. Please note: if you’re concerned that this handwritten notecard is supposed to replace the other media you are now used to utilizing, please […]
Build Your Buying Journey Step by Step
One of the staples of marketing is the ability to understand how a human being goes from never having heard of you to actually buying something from you, time and time again. In simple terms, it can be thought of as a sales funnel. But, that suggests a very linear, logical progression and if there’s […]
