Enterprises that focus on providing services run differently than typical sales-oriented businesses. The primary objective of product-based companies is to increase the selling quotient of their deliveries. Service-based firms, in contrast, operate using a multi-dimensional strategy. They provide a service to clients by doing work on their behalf. Here, the term “service” refers to the […]
Sales and Marketing
SEO for the Beauty Industry That Wins Customers
Ever wonder why there isn’t enough traffic to your online cosmetics store? If that’s your concern, this article will discuss how to improve SEO for the beauty sector to double your sales. Why is Beauty Industry Marketing Important? One of the most critical industries around the world is the beauty industry. Most people take pride […]
“Sales Are Math,” Selling Isn’t!
I recently read a LinkedIn post, one of the statements was, “Sales are math.” For a moment I scratched my head, then I realized the author was absolutely correct. The noun form of the word, Sales, is about accounting for a transaction. When I was EVP of Sales, every day I would call my sales […]
How Online Businesses Can Prepare For The 2022 Holiday Season
Believe it or not, the holiday season is approaching fast. Online businesses are frantically working behind the scenes to prepare for the upcoming shopping frenzy. Or at least they should be. After all, there are going to be hundreds or thousands of holiday shoppers flocking to their favorite websites. And you don’t want to be […]
Empower Your Business with Internet Marketing Tools
Marketing has been a fundamental tool since the evolution and rise of modern marketing during the 1950s. From aggressive selling and purchasing to product management to pricing, marketing has elevated businesses to become more popular and in demand or customers. But the evolving world of the digital age with its technology trends and the prominence […]
5 Tricks to Find Yourself on Social Media
There is so much information being shot at us daily via social media streams to monitor and control which pertains to our business. Not only do we have to process it all, but we have to do so with some level of expertise. Start with a simple tool There are tools to inform you when […]
6 Best Practices to Optimize Your Google Business Profile
You’ve mastered your SEO. You’ve put the money into Google Ads and optimized your website so that the views and clicks trickle in every day. But it’s just not enough. You aren’t getting the click rate you predicted and your sales are down. What gives? Well, it could be a myriad of factors, but one […]
How To Grow Your Business With Local SEO
Engaging in local SEO can help you expand your business and boost sales, regardless of whether you work in construction, beauty, accountancy, or another location-based profession. The majority of buyers start their search for a product and service they wish to buy on the internet. Additionally, search engines tailor search results to the user’s geo-location. […]
9 Strategies to Drum Up E-Commerce Sales This Summer
With consumers frolicking at the beach, road tripping with family or dominating their recreational soccer league, summer can become a slow season in the e-commerce world. If you notice a dip in sales this time of year, creative marketing strategies could help turn things around. Plus, the warm summer months can even provide built-in sales […]
Flex Pricing: Why One-Size-Fits-All Doesn’t Work in 2022
When it comes to product pricing, many companies adopt different pricing models based on the demands of the industry. However, for the most part, the one-size-fits-all model still dominates the business landscape, as many companies have difficulty shifting to friendlier pricing models. Image: https://pixabay.com/photos/window-business-office-seminar-770535/ That said, despite the relative popularity of such a pricing model, […]
