Effective marketing is essential for every business, regardless of what sector you operate in. Whether you’re a B2B service business or a B2C e-commerce retailer, you’ll need to market your brand if you want to attract new customers and increase the lifecycle value of your existing customer base. While every company wants to maximize their […]
Sales and Marketing
5 things to do Now to Turn a Website Into a B2B Enterprise Sales Machine
There is a myth that web sites are difficult or unimportant when it comes to big ticket items or B2B sales, but that couldn’t be further from the truth. What do we know about the way that purchasing decisions are made within big organisations? Conventional wisdom would have us believe that decisions are made in […]
5 Big Marketing Lessons From Big Companies
Products don’t define your business. It is the market that establishes it. A brand like Colgate is no longer in the toothpaste business. With a product line that includes dental floss and mouthwashes, they are essentially in the oral healthcare business. Great brands provide solutions. They do this by giving people what they want. There […]
3 Sure Ways to Improve Your Sales Figures
Any business is a collection of many moving parts all working separately to achieve a common goal. As such, it can be tricky to get everything and everyone working at maximum efficiency. Increasing your profit margin entails improving your net revenue by increasing your sales figures, and that can seem like an impossible task. However, […]
6 Easy Ways to Reach More Customers
Nowadays, a lot of markets are oversaturated. This means that new businesses might find it difficult to reach the right audience and convert them into customers. That is why modern-day entrepreneurs need to invest quite a bit of effort in online marketing if they want to remain competitive and reach more customers. Having a hefty […]
5 Ways to Create the Perfect SEO Strategy
Marketing and digital strategies for your business can take a lot of time and effort and, in some cases, some expertise on topics like SEO. An SEO plan can be one of the most important strategies you can use to increase engagement and visibility online. Although SEO, or Search Engine Optimization, can be overwhelming if […]
7 Tips to Increase Your Podcast’s Reach in 2021
Podcasts are finally catching up with other marketing techniques and getting the credit they truly deserve. They’re going to be even more prominent in 2021 as brands continue to go digital and opt for diverse ways of reaching their target audience. Podcasts provide entrepreneurs with a platform to build-up an active customer base by getting […]
3 Ways to Determine if SEO Is Working
It’s quite common for a small business to get caught up in the technicalities of digital marketing. To get ahead, most invest heavily in a marketing campaign that includes SEO. However, marketing strategies evolve all the time. To ensure that the campaign works for your business, you need to remain involved in the process. Of […]
How Your B2B Business Can Appeal to Multiple Industries
Business-to-business (B2B) companies face challenges that business-to-consumer (B2C) companies may not. Rather than serving a particular buyer persona or two, you may sell to various industries. Appealing to multiple client types isn’t an easy task. Forrester reports the B2B e-commerce sector alone will reach $1.8 trillion by 2023 and make up about 17% of total […]
4 Tips for Creating a Memorable Brand
Image source:Pexels.com It’s one thing to build a brand, but it’s another to create a brand that everyone knows and remembers. Successful branding lies in your business’s ability to retain interest in your products and services. Sure enough, a Harvard Business School report points out that increasing audience retention rates by five percent can increase […]
