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Home / Archives for Sales and Marketing

Sales and Marketing

3 Marketing Techniques Every Small Business Should Use

Jan 18, 2021 By Louise Harris

Effective marketing is essential for every business, regardless of what sector you operate in. Whether you’re a B2B service business or a B2C e-commerce retailer, you’ll need to market your brand if you want to attract new customers and increase the lifecycle value of your existing customer base.  While every company wants to maximize their […]

Filed Under: Online Marketing Tagged With: Social Media Marketing

5 things to do Now to Turn a Website Into a B2B Enterprise Sales Machine

Jan 18, 2021 By Ian Dalton

There is a myth that web sites are difficult or unimportant when it comes to big ticket items or B2B sales, but that couldn’t be further from the truth. What do we know about the way that purchasing decisions are made within big organisations? Conventional wisdom would have us believe that decisions are made in […]

Filed Under: Sales and Marketing Tagged With: b2b sales, Website

5 Big Marketing Lessons From Big Companies

Jan 15, 2021 By Anand Srinivasan

Products don’t define your business.  It is the market that establishes it. A brand like Colgate is no longer in the toothpaste business. With a product line that includes dental floss and mouthwashes, they are essentially in the oral healthcare business. Great brands provide solutions. They do this by giving people what they want. There […]

Filed Under: Sales and Marketing Tagged With: Marketing

3 Sure Ways to Improve Your Sales Figures

Jan 13, 2021 By Devin Caldwell

Any business is a collection of many moving parts all working separately to achieve a common goal. As such, it can be tricky to get everything and everyone working at maximum efficiency. Increasing your profit margin entails improving your net revenue by increasing your sales figures, and that can seem like an impossible task. However, […]

Filed Under: Sales Activities Tagged With: Sales Strategies

6 Easy Ways to Reach More Customers

Jan 12, 2021 By Igor Zagradanin

Nowadays, a lot of markets are oversaturated. This means that new businesses might find it difficult to reach the right audience and convert them into customers. That is why modern-day entrepreneurs need to invest quite a bit of effort in online marketing if they want to remain competitive and reach more customers.  Having a hefty […]

Filed Under: Sales and Marketing Tagged With: Digital Marketing

5 Ways to Create the Perfect SEO Strategy

Jan 11, 2021 By Devin Caldwell

Marketing and digital strategies for your business can take a lot of time and effort and, in some cases, some expertise on topics like SEO. An SEO plan can be one of the most important strategies you can use to increase engagement and visibility online. Although SEO, or Search Engine Optimization, can be overwhelming if […]

Filed Under: SEO Tagged With: Google search

7 Tips to Increase Your Podcast’s Reach in 2021

Jan 11, 2021 By Louise Harris

Podcasts are finally catching up with other marketing techniques and getting the credit they truly deserve. They’re going to be even more prominent in 2021 as brands continue to go digital and opt for diverse ways of reaching their target audience. Podcasts provide entrepreneurs with a platform to build-up an active customer base by getting […]

Filed Under: Online Marketing Tagged With: Podcasting

3 Ways to Determine if SEO Is Working

Jan 9, 2021 By Gemma Moss

It’s quite common for a small business to get caught up in the technicalities of digital marketing. To get ahead, most invest heavily in a marketing campaign that includes SEO. However, marketing strategies evolve all the time. To ensure that the campaign works for your business, you need to remain involved in the process. Of […]

Filed Under: Sales and Marketing Tagged With: SEO

How Your B2B Business Can Appeal to Multiple Industries

Jan 8, 2021 By Eleanor Hecks

Business-to-business (B2B) companies face challenges that business-to-consumer (B2C) companies may not. Rather than serving a particular buyer persona or two, you may sell to various industries. Appealing to multiple client types isn’t an easy task. Forrester reports the B2B e-commerce sector alone will reach $1.8 trillion by 2023 and make up about 17% of total […]

Filed Under: Advertising and Lead Generation Tagged With: B2B

4 Tips for Creating a Memorable Brand

Jan 7, 2021 By Kelly Reed

Image source:Pexels.com It’s one thing to build a brand, but it’s another to create a brand that everyone knows and remembers. Successful branding lies in your business’s ability to retain interest in your products and services. Sure enough, a Harvard Business School report points out that increasing audience retention rates by five percent can increase […]

Filed Under: Branding Tagged With: Branding

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From the Editor’s Desk…

What We’re Reading

Leading With Gratitude, by Adrian Gostick and Chester Elton
Research shows that grateful bosses have happier more productive workiers and they fare better themselves. Here’s how to do gratitude right

Working From Home: Making the New Normal Work For You, by Karen Mangia
Look good on Zoom; When to accept meetings; How to pass on new workloads, and other helpful tips.

Blue Collar Cash: Love Your Work, Secure Your Future, by Ken Rusk
Guidance to those who want to skip the student loans and 4 years and pursue blue-collar careers that lead to success, from someone who did it.

Making Conversation, by Fred Dust
When work meetings become joyless time suckers, here’s advice for conversations designed to move things forward with clarity and context.

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Run & Grow

How Modern Law Firms Are Adapting To Virtual Meetings

Jan 17, 2021 By Jamshed Chaudhary

6 Tips for Package and Labeling Management

Jan 15, 2021 By Jamshed Chaudhary

Here’s How Much Software Development Costs Worldwide

Jan 14, 2021 By Thanh Pham

Contingency Planning for Project Management

Jan 14, 2021 By Oliver Michaels

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