Whether you are a beginner or a tenured salesperson, there are some essential skills that you must possess. Sadly, 55% of salespeople don’t have the right skills to be successful. If you are trying to increase your sales numbers or simply are interested in learning how to be the best sales rep you can be, here […]
Sales and Marketing
Are You Really Differentiated?
We all know the importance of differentiation. If we aren’t differentiated from the alternatives, how does the customer choose? If we can’t create differentiation, price becomes the differentiator. Years ago, the primary differentiator seemed to be our products/solutions. We sought to demonstrate the superiority of our offers by the capabilities we offered in our solutions. […]
7 Data-Proven Insights for Top-Performing Instagram Content
Instagram marketing is more competitive than ever. This colorful platform has witnessed more than 1 billion users to date and more than half a billion active users on a monthly basis, as shown by Statista. Instagram stories are a hit among users. Did you know that around half a billion population post stories every day? These facts […]
6 Reasons to Use Magento (And Not Just Because it’s Free)
Magento is one of the most popular e-commerce platforms used by businesses of all sizes to sell their products online. The e-commerce platform market has become quite competitive in recent years, with WooCommerce, Shopify and a number of other providers also offering a very similar website solution. However, one of the main benefits of Magento […]
Top 5 Reasons Why a House Isn’t Selling
Hoping to sell your home? Looking for prospective and trustworthy buyers for your house? Long lost in the search but can’t find the correct buyer? Then you’re probably doing it wrong. Different buyers have different demands and wishes when looking for a house. Various factors need to be kept in mind if you want to […]
6 Ways To Pull In Customers Without Push Marketing
Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” Now customers seek out people who are willing and able to add value, with expertise and insight, […]
How a Single Tweet Can Destroy (or Build) your Brand
Let’s face it, Twitter can be toxic (sometimes). A single tweet can be the beginning of growth or destruction for your brand and career. Waking up to a flood of notifications and tweets all about you. Something you tweeted some hours ago or a day before has become a trending topic. Wow, you have become […]
6 SaaS Sales Challenges and How to Overcome Them
The software-as-a-service (SaaS) sector is among the fastest-growing industries in terms of global revenue. By the end of this year alone, SaaS revenue is forecast to grow to $157 billion. The accelerated transition from on-premise license software to subsidy-based SaaS models, combined with the rising need for novel software application and collaboration tools, supports SaaS […]
How to Create Perfect Email Campaigns for Any Customer
Email campaigns are the most popular way of advertising, and not without a good reason. For one thing, they’re more affordable than other solutions and for another – they allow the brand to reach customers across countries and continents with ease. That is to say, email marketing campaigns have the potential of dramatically increasing a […]
Top 5 Reasons Direct Mail Isn’t Dead
Ever heard the saying direct mail is dead? Many people within the digital marketing industry consider this marketing channel to be dying in value when looking at their marketing strategy. But they are wrong! We are going to take a look into 5 key reasons why direct mail isn’t dead, and more importantly, why it […]
