In this day in age, we all want ways to make our jobs easier and our businesses more efficient. Technology and software play a major role in this, and it can help you save time, money, and resources. Software for sales enablement is particularly beneficial in supporting the future of business, so continue to read […]
Sales and Marketing
Consumers Want Personalized Experiences and Products: Here’s How to Do It
The first thing that comes to mind about memorable brand experiences involves something personal and leaves an impression. And this is why a growing number of businesses are adopting personalization as a part of their core strategy. It’s branding’s most fundamental aspect that no entrepreneurial venture can afford to be without, especially in today’s increasingly […]
5 Crucial Things To Know About Paid Advertising
As a small business looking for ways to boost publicity and marketing activities, paid advertising may seem appealing. Indeed, it has been beneficial for many companies who used it as part of their marketing campaign. However, knowing what your business stands to risk when you rely solely on paid advertising is recommended. For example, 62% […]
Succesful Businesses Benefit From Multiple Domain Names
Good business owners cover all their bases, and that goes for domain names too. When you utilize descriptive domains for a targeted audience, you can bolster your business and amplify your digital footprint. The more domain names that you use, the more opportunities you have to tell your brand’s story. Let’s talk about five ways […]
How To Choose the Right SEO Firm for Your Business
Search engine optimization (SEO) companies are always looking for new and innovative ways to improve your website’s visibility. They use a variety of techniques, such as keyword research, link building, on-page optimization, and competitor analysis, to help your site rank higher in search engine results pages (SERPs). But before you can even start working on […]
3 Easy Ways To Generate Consistent Leads
Leads are the lifeblood of any business. When running an online business, you need a steady stream of leads. You can always pay to get leads. But what if I told you that you can generate leads without spending a single penny? Interested? Following are the top 3 ways by which you can generate leads […]
3 Offline Ways You Can Promote Your Small Business
Ask most small business owners, and they’ll tell you they run a website to promote their service or product and ultimately gain customers. In fact, according to survey data, 72% of small to medium sized businesses (SMB) have an online presence. While having a website is definitely a necessity rather than a luxury these days […]
How To Succeed at DIY Visual Marketing
Marketing comes in different forms and perhaps one that is often overlooked in importance is the visual aspect. Non-verbal communication can be a winning format as it allows companies and brands to tell a story in a short time. Nailing the visual marketing provides clear and dynamic cues for would-be customers to understand your mission […]
We Know How Influencer Marketing Works–And It’s Not About Celebrities
We know how influencer marketing works and we know why it works. Word of mouth continues to be the most powerful marketing tool available, which means influencer marketing is nothing new. In the past, we called it “endorsements,” usually by paid spokespeople like recognizable figures and celebrities. The only difference between the endorsements of yesteryear […]
Social Media is Key to Small Business Advertising
For small businesses, advertising generally isn’t optional — it can be vital for turning a fledgling independent business into an established, successful one. But as new advertising options emerge, it can be difficult to know which investments make sense, especially for newer businesses with more limited budgets. A new survey from Visual Objects — a portfolio website […]
