Are You Selling Your Experience or Your Value?
Too often, we confuse our experience with creating value. While they are linked, they are distinctly different.Our experience focuses on us–perhaps reference customers that...
5 Digital Marketing Trends Dominating Now
It’s always a good idea to plan out your marketing strategies ahead of taking action, but if you don’t understand what is happening in...
Top (10) 8 Articles on Marketing to Women
In honor of International Women’s Day last week, I scoured the Internet to create my list of top articles on marketing to women. Even...
Google Ads’ Average Position Metric is Going Away
In February, Google announced they plan to sunset the average position metric. While this change won’t take place until September 2019, it’s still a major announcement...
3 Ways to Raise ROI & Grow Your Business with Content Marketing
A friend recently asked if I could recommend any good books for learning SEO principles. And despite working as an SEO specialist and consultant,...
How to Avoid the Social Media Storm
Previously, we dug into the details of two very different but very visible social media storms and how the brands (Crock-Pot and Old Navy)...
What’s the Scoop on Email Subject Lines?
What makes the best email subject lines? I wish I could give you the definitive answer, but, alas, research on email subject lines varies....
Why Your Small Business Should Start a WordPress Website
The time for digital lethargy has passed…If you run a small business, you NEED an online presence.It’s as simple as that.Today’s consumers—your customers—have a...
SME Digital Marketing Trends in the UK in 2019
We wanted to find out more about what SME’s thought of digital marketing (not just SEO) and so we launched a survey to find out....
4 Ways to Boost Your Company’s Growth Through Customer Referrals
Even though we live in a highly digitized world, word of mouth is still a powerful tool for companies.There is no asset more powerful...
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