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Home / Archives for Sales and Marketing

Sales and Marketing

Sales Enablement Software – Is it Worth the Investment?

May 20, 2022 By SmallBizClub

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In this day in age, we all want ways to make our jobs easier and our businesses more efficient. Technology and software play a major role in this, and it can help you save time, money, and resources. Software for sales enablement is particularly beneficial in supporting the future of business, so continue to read […]

Filed Under: Sales and Marketing Tagged With: Software Tools

Consumers Want Personalized Experiences and Products: Here’s How to Do It

May 16, 2022 By Gemma Moss

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The first thing that comes to mind about memorable brand experiences involves something personal and leaves an impression. And this is why a growing number of businesses are adopting personalization as a part of their core strategy. It’s branding’s most fundamental aspect that no entrepreneurial venture can afford to be without, especially in today’s increasingly […]

Filed Under: Sales and Marketing Tagged With: Personalization

5 Crucial Things To Know About Paid Advertising

May 14, 2022 By Jeremy Bowler

As a small business looking for ways to boost publicity and marketing activities, paid advertising may seem appealing. Indeed, it has been beneficial for many companies who used it as part of their marketing campaign. However, knowing what your business stands to risk when you rely solely on paid advertising is recommended. For example, 62% […]

Filed Under: Sales and Marketing Tagged With: Advertising

Succesful Businesses Benefit From Multiple Domain Names

May 9, 2022 By Mina Neuberger

Good business owners cover all their bases, and that goes for domain names too. When you utilize descriptive domains for a targeted audience, you can bolster your business and amplify your digital footprint. The more domain names that you use, the more opportunities you have to tell your brand’s story. Let’s talk about five ways […]

Filed Under: Branding Tagged With: Domain name

How To Choose the Right SEO Firm for Your Business

May 6, 2022 By Pablo Medea

Search engine optimization (SEO) companies are always looking for new and innovative ways to improve your website’s visibility. They use a variety of techniques, such as keyword research, link building, on-page optimization, and competitor analysis, to help your site rank higher in search engine results pages (SERPs). But before you can even start working on […]

Filed Under: Sales and Marketing Tagged With: SEO

3 Easy Ways To Generate Consistent Leads

May 3, 2022 By George Mathew

Leads are the lifeblood of any business. When running an online business, you need a steady stream of leads. You can always pay to get leads. But what if I told you that you can generate leads without spending a single penny? Interested? Following are the top 3 ways by which you can generate leads […]

Filed Under: Sales and Marketing Tagged With: Lead Generation

3 Offline Ways You Can Promote Your Small Business

May 2, 2022 By SmallBizClub

Ask most small business owners, and they’ll tell you they run a website to promote their service or product and ultimately gain customers. In fact, according to survey data, 72% of small to medium sized businesses (SMB) have an online presence.  While having a website is definitely a necessity rather than a luxury these days […]

Filed Under: Sales and Marketing Tagged With: Marketing

How To Succeed at DIY Visual Marketing

May 2, 2022 By Annie Button

Marketing comes in different forms and perhaps one that is often overlooked in importance is the visual aspect. Non-verbal communication can be a winning format as it allows companies and brands to tell a story in a short time. Nailing the visual marketing provides clear and dynamic cues for would-be customers to understand your mission […]

Filed Under: Sales and Marketing Tagged With: visual marketing

We Know How Influencer Marketing Works–And It’s Not About Celebrities

Apr 26, 2022 By SmallBizClub

We know how influencer marketing works and we know why it works.  Word of mouth continues to be the most powerful marketing tool available, which means influencer marketing is nothing new.  In the past, we called it “endorsements,” usually by paid spokespeople like recognizable figures and celebrities. The only difference between the endorsements of yesteryear […]

Filed Under: Sales and Marketing, Social Media Tagged With: Influencer

Social Media is Key to Small Business Advertising

Apr 26, 2022 By Lending Tree

For small businesses, advertising generally isn’t optional — it can be vital for turning a fledgling independent business into an established, successful one. But as new advertising options emerge, it can be difficult to know which investments make sense, especially for newer businesses with more limited budgets. A new survey from Visual Objects — a portfolio website […]

Filed Under: Sales and Marketing, Social Media Tagged With: Social Media Marketing

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