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Home / Archives for Sales and Marketing

Sales and Marketing

Why Is It Important To Tell A Story In Your Marketing?

May 26, 2023 By Dan Alvin

If you are interested in marketing and you need to make your current marketing much better to attract more customers, what is it you can do to change your current strategy? One idea that many business owners find useful is to tell a story. If you can tell a story through your marketing, it will […]

Filed Under: Sales and Marketing Tagged With: Content Marketing

5 Ways Customer Onboarding Software Can Improve Customer Retention

May 22, 2023 By Becky Wilson

It has been said that it costs five times as much to acquire a new customer than it does to retain an existing one. If you want your business to gain long-term success, customer retention should be among the top priorities on your list. Customer onboarding software can be a valuable asset in meeting this […]

Filed Under: Sales and Marketing Tagged With: Customer Acquisition

3 Proven Strategies for eCommerce Customer Acquisition

May 22, 2023 By SmallBizClub

Each business sector has strategies for building a customer base. But for eCommerce, customer acquisition presents specific challenges. By implementing a few proven strategies, eCommerce acquisition becomes much simpler and offers long-term success. When you know your best customer as well as the best way to reach and retain them, your eCommerce business will rise […]

Filed Under: Partner Content, Sales and Marketing Tagged With: Customer Acquisition

HVAC Lead Generation – How To Get New Customers & Grow Your Business

May 17, 2023 By Michael Dunlop

The heating, ventilation, and air conditioning (HVAC) segment has long been a lucrative business, allowing tens of thousands of individuals, often armed with nothing more than a trade school diploma to make a comfortable living.  Image source – https://unsplash.com/photos/yZmHFF-g-W0 In fact, with their own business, and a few long-term contracts, HVAC technicians can easily gross […]

Filed Under: Advertising and Lead Generation Tagged With: Lead Generation

Maximizing B2B Sales Efficiency with Real-Time Lead Distribution

May 8, 2023 By SmallBizClub

In today’s fast-paced business, ultra competitive market, B2B sales teams are under more pressure than ever to generate leads, qualify prospects, and close deals quickly and efficiently. Real-time lead distribution has emerged as a powerful automation tool to help B2B sales teams streamline their lead management process, improve their response times, and increase their sales […]

Filed Under: Sales and Marketing Tagged With: b2b sales

The Science of Direct Sales – Differentiating Between Fact and Fiction

May 8, 2023 By Luke Britton

Technology in direct sales is the difference between science and snake oil. It’s important to be able to distinguish direct sales companies with a commitment to science versus those that use third-party vendors, relabeling, and outdated technologies to formulate their products. One company that sets itself apart is USANA Health Sciences, which is known for […]

Filed Under: Sales and Marketing, Sponsored Tagged With: Direct Sales, Nutrition

5 Ways to Leverage SaaS Content Marketing for Small Biz Success

May 4, 2023 By Michael Dunlop

Should you still be using SEO? Of all the current social media platforms, which one should your company be using? Is TikTok better than Instagram? Or you should be investing in podcasts. Do you even have a team to handle all these demands? Image source: Pixabay Chances are that you have asked yourself these questions […]

Filed Under: Sales and Marketing Tagged With: SaaS

Revolutionizing Retail: Using IoB for Personalized Customer Experiences

Apr 25, 2023 By SmallBizClub

make-them-want-more--7-tips-to-retain-customers

Internet of Behaviors (IoB) is an outstanding technology solution. With its help, retail businesses can leverage the vast amounts of consumer data they accumulate and influence purchase decisions. However, achieving success requires a strategic implementation of behavioral science. This is where retail software development services can become handy. With reasonable use, this powerful tool is […]

Filed Under: Partner Content, Sales and Marketing Tagged With: Behavior

Why Cold Calling May Not Be the Best Way to Lead Sales Anymore

Apr 24, 2023 By SmallBizClub

In the world of sales, cold calling has been a popular and often necessary strategy for decades. It involves making unsolicited calls to potential customers with the goal of generating interest and ultimately, closing a sale. However, in recent years, cold calling has lost its effectiveness due to several factors such as increasing “do not […]

Filed Under: Sales and Marketing Tagged With: Cold Calling

Your Ideal Twitter Marketing Strategy for Business Success: 4 Steps

Apr 20, 2023 By Paul Williams Short

Twitter has emerged as a juggernaut in the social media realm, empowering businesses to ignite a firestorm and embellish their brand persona. With 353 million monthly active users, Twitter has transformed into the ideal platform for businesses to forge an unbreakable bond with their target audience. However, without a well-crafted Twitter marketing strategy, businesses can […]

Filed Under: Social Media Tagged With: Twitter

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From the Editor’s Desk…

What We’re Reading

Leading With Gratitude, by Adrian Gostick and Chester Elton
Research shows that grateful bosses have happier more productive workiers and they fare better themselves. Here’s how to do gratitude right

Working From Home: Making the New Normal Work For You, by Karen Mangia
Look good on Zoom; When to accept meetings; How to pass on new workloads, and other helpful tips.

Blue Collar Cash: Love Your Work, Secure Your Future, by Ken Rusk
Guidance to those who want to skip the student loans and 4 years and pursue blue-collar careers that lead to success, from someone who did it.

Making Conversation, by Fred Dust
When work meetings become joyless time suckers, here’s advice for conversations designed to move things forward with clarity and context.

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Run & Grow

Guide: How to improve the recruitment process with ChatGPT

Jun 5, 2023 By SmallBizClub

15 Reasons No One Cares About Your Small Business Right Now

May 31, 2023 By Jeremy Bowler

4 Things to Keep In Mind When Choosing Your Next Vehicle

May 30, 2023 By Becky Wilson

The Power of Collaboration: Why It’s Essential for Small Businesses

May 25, 2023 By SmallBizClub

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