In typical Google fashion, with no announcement or notification, a new feature may be available in some Google Ad accounts. Search Engine Journal recently reported on the discovery of a lead form extension for mobile search ads. Google Support has also published a page dedicated to the beta testing extension. If this makes it past the testing stage it […]
Sales and Marketing
5 Elements of a Marketing Plan to Energize Your Business
With a booming economy and the rise of companies moving online, there’s never been a better time to seize the moment and take the leap into business ownership. However, building a business from the ground up is no walk in the park. As an entrepreneur you are focused and efficient with your planning. You work […]
Feel-Good Questions to Build Immediate Rapport
In Referrals Action Tip #4 we look at the first of what I call my Feel-Good Questions; questions that in no way come across as salesy, prospects, intrusive, or invasive (because…well, they’re not) but instead quickly develop a powerful rapport with the person you’ve just met. What you’ll notice about this first one is that […]
Sales Managers “Closing Business”
I was struggling to meet with a sales manager. He really wanted to talk, we had critical issues he had asked for help in addressing. He kept postponing our calls, “Dave, I’m running all out, I’ve really got to be out in the field closing business for my people…..” We finally had our meeting. I […]
Metrics That Matter
One of the most famous quotes about advertising is from a merchant named John Wanamaker and he said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Back when I started in the business much of the work we did was difficult to measure all the way […]
How a Tennis Tournament Director Uses Text Message Marketing
We recently had a chance to sit down and talk with Francis Rajotte. Francis is a Director of USTA tennis tournaments. He has found a way to use text message marketing to help grow his small business. Francis manages tennis tournaments for both juniors and adults for the United States Tennis Association (USTA) in Southern […]
How to Grow Your Business with SEO in 2020
SEO is changing. Unless you’ve been living under a rock, you already know that. The focus is now not on traditional factors that once used to move the needle for rankings but other complementary factors that play a big role. The goal is to present your business as an authority. That takes more than the […]
Beginning the Know, Like, and Trust Relationship
In Endless Referrals Action Tip #3 we take a look at how to have a very, very effective initial conversation with someone you’ve just met; someone who might just be a great potential prospect and/or referral source. There’s actually a way—right upon meeting this new person—that you can immediately and powerfully communicate exceptional value to […]
Power Up LinkedIn
When business people and marketing types talk about social media, they immediately default to networks like Facebook, Twitter, Pinterest, and Instagram but the true powerhouse network, LinkedIn, is rarely mentioned. If you live in the B2B world and you’re not spending time on LinkedIn every week, you’re missing out on an incredible opportunity. For most […]
4 Ways Digital Technology Helps Small Businesses Maximize Bookings
Digital marketing appears to be a double-edged sword for many businesses. It has a much higher ROI than traditional marketing strategies, which should mean that businesses are celebrating it. Unfortunately, 76% of businesses struggle with marketing and cite changes in digital technology as a main cause. Although the benefits of digital technology are clear to […]
