If you are interested in marketing and you need to make your current marketing much better to attract more customers, what is it you can do to change your current strategy? One idea that many business owners find useful is to tell a story. If you can tell a story through your marketing, it will […]
Sales and Marketing
5 Ways Customer Onboarding Software Can Improve Customer Retention
It has been said that it costs five times as much to acquire a new customer than it does to retain an existing one. If you want your business to gain long-term success, customer retention should be among the top priorities on your list. Customer onboarding software can be a valuable asset in meeting this […]
3 Proven Strategies for eCommerce Customer Acquisition
Each business sector has strategies for building a customer base. But for eCommerce, customer acquisition presents specific challenges. By implementing a few proven strategies, eCommerce acquisition becomes much simpler and offers long-term success. When you know your best customer as well as the best way to reach and retain them, your eCommerce business will rise […]
HVAC Lead Generation – How To Get New Customers & Grow Your Business
The heating, ventilation, and air conditioning (HVAC) segment has long been a lucrative business, allowing tens of thousands of individuals, often armed with nothing more than a trade school diploma to make a comfortable living. Image source – https://unsplash.com/photos/yZmHFF-g-W0 In fact, with their own business, and a few long-term contracts, HVAC technicians can easily gross […]
Maximizing B2B Sales Efficiency with Real-Time Lead Distribution
In today’s fast-paced business, ultra competitive market, B2B sales teams are under more pressure than ever to generate leads, qualify prospects, and close deals quickly and efficiently. Real-time lead distribution has emerged as a powerful automation tool to help B2B sales teams streamline their lead management process, improve their response times, and increase their sales […]
The Science of Direct Sales – Differentiating Between Fact and Fiction
Technology in direct sales is the difference between science and snake oil. It’s important to be able to distinguish direct sales companies with a commitment to science versus those that use third-party vendors, relabeling, and outdated technologies to formulate their products. One company that sets itself apart is USANA Health Sciences, which is known for […]
5 Ways to Leverage SaaS Content Marketing for Small Biz Success
Should you still be using SEO? Of all the current social media platforms, which one should your company be using? Is TikTok better than Instagram? Or you should be investing in podcasts. Do you even have a team to handle all these demands? Image source: Pixabay Chances are that you have asked yourself these questions […]
Revolutionizing Retail: Using IoB for Personalized Customer Experiences
Internet of Behaviors (IoB) is an outstanding technology solution. With its help, retail businesses can leverage the vast amounts of consumer data they accumulate and influence purchase decisions. However, achieving success requires a strategic implementation of behavioral science. This is where retail software development services can become handy. With reasonable use, this powerful tool is […]
Why Cold Calling May Not Be the Best Way to Lead Sales Anymore
In the world of sales, cold calling has been a popular and often necessary strategy for decades. It involves making unsolicited calls to potential customers with the goal of generating interest and ultimately, closing a sale. However, in recent years, cold calling has lost its effectiveness due to several factors such as increasing “do not […]
Your Ideal Twitter Marketing Strategy for Business Success: 4 Steps
Twitter has emerged as a juggernaut in the social media realm, empowering businesses to ignite a firestorm and embellish their brand persona. With 353 million monthly active users, Twitter has transformed into the ideal platform for businesses to forge an unbreakable bond with their target audience. However, without a well-crafted Twitter marketing strategy, businesses can […]
