According to one recent study, about 68% of all online experiences begin with a search engine. When you also consider the fact that only 0.78% of Google searches will ever make it to the second page of results to click on a link there, it’s easy to see why search engine optimization is a topic […]
Sales and Marketing
Is Sales the Most Important Department in an Organization?
A business has many departments that need to work together for it to succeed. It is difficult to rank the various departments by importance, but the sales department is one that no business can do without. To put it simply, if your company does not make any sales, it will fail. That is how important […]
How to Prepare Your eCommerce Store for the Black Friday Rush
Is your eCommerce store ready for the onslaught of customers about to log on this holiday season, looking for sales, deals, promotions, and everything in between? Times have changed, and so have shopping habits. While people used to look forward to one day a year, shopping trends—especially after the COVID-19 crisis—have caused one day to […]
Manuel Suarez on Why Your Brand Needs Inbound Marketing
Did you know that inbound marketing tactics generate 54% more leads than traditional paid marketing methods — while costing 62% less per lead? Savvy marketers know that inbound marketing is an effective method to grow their business. But that doesn’t mean outbound marketing is completely out of the picture! The fact of the matter is […]
How to Find Your Website’s SEO Score Fast
While there are no standard factors to check the SEO health of your website, one can always look upon some solid estimates responsible known as search engine ranking factors. This is what exactly an SEO score calculator does by giving an easy way to calculate and evaluate the organic performance of your site. What is […]
10 Reasons Why Emails Go to Spam Instead of Inbox
Do you ever wonder why your email messages go to spam instead of the inbox? Getting your email messages to the inbox is not always easy. There are many reasons for this, but it’s important that you know what they are so that you can avoid them in the future. Top 10 Biggest Reasons Why […]
7 Tips to Maximize Marketing Automation For Small Businesses
Business automation tools are quickly growing in popularity. From automated testing software, to accounting and bookkeeping automation,the computerized handling of repetitive tasks has transformed the way businesses operate on a daily basis. It comes as no surprise that marketing – arguably one of the most time-consuming and repetitive parts of running a business – has […]
How to Deal With Competition in a Cut-Thoat Industry
Competition in all its forms is a natural consequence of the human experience. It’s what allows us to thrive, strive and succeed, to go above and beyond for ourselves. This is especially true in the business world and is in fact, what drives innovation in products and services. Innovation drives almost every industry – whether […]
How to Optimize Your Ecommerce Conversion Funnel
In this post we are going to take a look at different eCommerce conversion funnels and how you can optimize each stage. What are the stages of the eCommerce conversion funnel? Here are the different stages of an eCommerce funnel, leading to the purchase at the bottom stage. Upper funnel users are beginning to research […]
Secrets Behind Top 3 Custom Packaging Companies’ Growth
Digital Marketing and Branding have revolutionized industries across the globe. With trends such as omnichannel marketing, marketers are utilizing every aspect of their business to market their brand and create a brand identity. From uniforms to vehicles, from stickers to labels, from icons to mascots, marketers are personalizing every aspect of their brand by designing […]
