Video content is the golden standard. Social media platforms give preference to videos and will show your videos to a larger audience. New data shows that video content results in more engagement, higher conversion rates, and a better customer experience. At this point, I don’t have to make a case for why creating video content […]
Adhere Creative
A Multi-Channel Online Presence is More Important Than Ever
There is no denying that websites and social media accounts are now the digital storefronts of a business. Based on this, you should be treating these assets like they’re the most important touch point. Social platforms are no longer used to just share moments and stay connected with friends and family. Now, their use has […]
Use These 5 Tips to Build Your Audience with Google Ads
By now, we should all know the importance of utilizing Google Ads to reach our target audiences and create awareness for our brand. Using Google’s audience building tools allows us to get laser focused on the target audience we are looking to serve. As Google’s tools evolve we must stay current with audience building best […]
This is Why You Should Care About Google Page Speed Insights
Because Google runs the internet, they are our god and we should bow down and obey everything they say. As a web developer, I would love to end this article there and call it a day (I’m not much of a writer) but I will push onward and help you understand why this tool is […]
4 Steps to Game the Sales Cycle During & After COVID-19
COVID-19 has disrupted all aspects of our society. The traditional approach to sales has been broken by stay at home orders, social distancing, and widespread uncertainty. Without clarity on when things will normalize we must adapt to grow. The days of primarily face-to-face sales interactions are over for the foreseeable future, so what are you […]
Embracing the New Normal: How Disruptions Can Lead to Innovation
COVID-19 has changed the way we live, possibly forever. It’s up to us to decide what to do moving forward. When is the least ideal time to buy a car? During a pandemic, when uncertainties abound and social distancing is the norm? I would’ve said yes…before I had to do it myself. Yet when my […]
Building Awareness with LinkedIn
LinkedIn is a fantastic way to grow your audience and become a resource for your customers. As a social media platform, LinkedIn caters to businesses and content that is specific for industry leaders. That being said, the kind of content and engagement strategies that work best on LinkedIn are different from other social media platforms. […]
Increase Clicks and Reduce Costs with Responsive Display Ads
Display ads can help you promote your business when people are browsing online, watching videos, checking email, or using apps. They are a fantastic and cost-effective way to increase brand awareness and retarget previous website visitors. In fact, the Google Display Network reaches nearly 90% of Internet users worldwide, including websites, blogs, and Google platforms […]
It’s Just Science: Why Stories Are So Powerful
Stories are woven into our souls from the moment we are born. When we’re little, bedtime stories soothe us to sleep; as we get older, we begin to seek out stories for entertainment via movies, books, and shows. Sure, they’re amusing and offer a great outlet for relaxation, but their value goes much deeper than […]
Don’t Quarantine Your Marketing
“If you were given the opportunity to have your competition go to sleep and stop strategizing, producing and delivering their marketing message to your potential customers, would you take advantage of it? That opportunity is now. Take advantage of it, or when this is over, don’t be surprised to find yourself behind.” Nathan Yerian – President […]
