Recently, I read the 2020 Edelman Trust Barometer Special Report: Brand Trust produced by Edelman, a leading global communications and advisory firm specializing in brand promotion and protection. The report found that only 57 percent of American consumers “trust most of the brands they buy or use.” Even worse, just 46 percent of global consumers […]
Leadership
6 Leadership Qualities That Lead to Success
When we talk about leadership traits, we refer to personal qualities that are defining the effective leaders. There is this common misconception that the best leaders in the world are simply naturally gifted. This is not actually the case. Just like all the other skills, leadership traits will be acquired with practice and time. Peter […]
Your Company’s Reputation=Your Reputation
People associate companies with their owners now more than ever. In the past, you might not have been able to tell who ran the world’s largest businesses, but now they are even more famous than a lot of celebrities. The likes of Jeff Bezos, Bill Gates and Elon Musk are all well-known figures in their […]
Spotting the Signs of Office Romance
There are many ways to meet a prospective mate or someone you may be attracted to. Opportunities are everywhere. You may be jogging in the park, waiting in line at the market, meet someone at a party or through friends or relatives. However, most people spend large amounts of their time at work. Whether your […]
6 Ways to Help Your Business Thrive During COVID
The Covid-19 Pandemic has caused fear and worries for small business owners, but there are things you can do to help your small business not only survive but thrive. 1. Utilizing Technology Technology has been a boon to many businesses during the pandemic. As the pandemic has progressed, many people continue to conduct business remotely, […]
Leadership Qualities of Successful Project Managers
A question that is often asked during training for project managers is “What qualities are most important in order to be an effective project leader?” It’s certainly a question that makes people think. Here are some of the most important qualities that employers look for in a successful project manager. They have vision A good […]
Experience Does(n’t) Matter
Experience is an interesting thing. It is, sometimes, very helpful. But, too often it limits us. Experience can be helpful. As we do our work, our past experience in similar situations shapes how we address current situations. We know how to respond to customers that ask certain questions, or when certain things happen, we know […]
How Do I Stand Out From the Crowd?
A few summers ago, my daughter and I spent some time in South Africa on a safari. When we first got there, all of the zebras pretty much looked the same, other than their relative size. But as we looked more closely (and our guides patiently pointed it out), we began to recognize that every […]
3 Essentials to Build Customer Confidence
Did you know that over 90% of consumers will now check reviews before buying a product or choosing a business? For business owners, it has never been more crucial to build customer confidence and promote a trustworthy image. If you’re hoping to attract rave reviews, boost retention rates and bring in new clients, here are […]
Learn From New Venture Trials & Tribulations
Entrepreneurs seem more quickly frustrated these days when their “million-dollar idea” doesn’t turn into a sustainable business overnight. They don’t realize that it takes many skills to build a business under the best of circumstances, and today’s world of instant gratification doesn’t leave room for the patience and practice to develop these skills. Successful sports […]
