8 Inspiring Guerrilla Marketing Examples

Guerrilla marketing, true to its name, is one of the sneakiest little strategy toolkits that small businesses can pack into their marketing arsenal. And...

Educate Your Customers

It may sound strange, but educating your customers should be the centerpiece of your marketing strategy. It’s one of the best ways to increase sales and turn people into long-term customers. We all like to do business with people we trust, and sharing relevant knowledge builds trust quickly.

A 5-Step Beginner’s Guide to Video Marketing

Video marketing: You’ve heard the experts talk about it, the gurus blog about it, and your business peers rave about it, but how do you get started?  What is the first step to creating your own engaging video content, and how can you share your videos with the world?

Taking Advantage of the “Unboxing” Phenomenon

As children we are taught time and again to never judge books by their covers. However, it seems that each time human nature prevails...

A Guide to Increasing Your Mobile App Downloads

You developed a stunning-looking, mobile app with lots of wonderful features. And guess what? It gets approved by Google and Apple app stores without...

Branding Across New Digital Environments

It's no secret that the small business world hosts a constant competition for adaptability. One of the main concerns in this arena is the...

The Top 5 Social Media Sites for Small Business SEO

With recent advancements in Google's search algorithms, it's no longer a question that social media sites have a profound influence on search engine rankings. Now, the real question is how does social media influence rankings?

Tips to a Successful Outreach Strategy

It's true that your best customers are regular buyers. However, customers have a shelf life, too. There's only so much new revenue you can generate from old customers, so outreach has to be part of any marketing strategy.

What Is a Sales Alliance, And How Can It Help You?

The cost of marketing your business to new customers is a huge expense for small businesses, and the results are uncertain while you’re spending the money. One way to use your resources more efficiently and market directly to people who are interested in your product or service is through a sales alliance.

6 Surefire Ways to Step Up Your Instagram Marketing

Instagram is more than just a network for picturesque breakfasts and cappuccinos. In modern digital marketing, it’s one of the best platforms for establishing...

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