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Home / Archives for Sales and Marketing / Relationships

Relationships

How Smart Brands Increase Customer Retention Rates with Digital Transformation

Mar 14, 2022 By Efrat Vulfsons

It’s impossible to find brands that still run on the traditional system of operations. Every brand you find is either undergoing digital transformation or preparing to undergo digital transformation. In fact, a recent report by Constellation Research survey shows that 77% of CIOs make digital transformation a top priority in their annual plans. Clearly, there […]

Filed Under: Relationships Tagged With: Customer Relationships, Digital Marketing

The Five “Whys”

Feb 1, 2021 By Dave Brock

The “5 Whys” is a tool developed decades ago, attributed to Sakichi Toyoda in developing the Toyota Production System. Anyone involved in TQM or Lean knows about the “5 Whys,” and how to leverage them. It’s one of the most powerful collaborative tools to help us help our customers learn and think differently. It’s the […]

Filed Under: Relationships Tagged With: Sales Process

Wishing You a Bright & Happy New Year!

Dec 31, 2020 By SmallBizClub.com

We’re off for the holiday weekend–see you back here on Monday!

Filed Under: Relationships Tagged With: Happy New Year

The Immense Influence of a Smile

Dec 29, 2020 By Bob Burg

It’s very basic…and it’s very powerful! There’s perhaps nothing more powerful in beginning a conversation, setting a frame, resetting someone else’s negative frame, or in overcoming an interpersonal challenge, than a smile. A warm, authentic, and genuine smile that emanates from your heart…from the inside out. Just as important, be willing to be the first […]

Filed Under: Relationships Tagged With: Influencer

5 Customer Acquisition Strategies For 2021 & Beyond

Dec 16, 2020 By Igor Zagradanin

Image Source Customer retention has been the buzzword that marketers have been talking about the most in recent years. 70% of marketers believe that it’s cheaper to retain customers than to attract new ones. But while that may be true, it doesn’t take away from the fact that in order to retain customers, you must […]

Filed Under: Relationships Tagged With: Customer Acquisition

Do Your Emails Have Deliverability Problems?

Sep 16, 2020 By Elaine Fogel

According to a recent study by Validity, Inc., one out of every six email messages fails to reach the intended inbox. Globally, the average inbox placement rate was 83% in 2019, a two-percentage drop from 2018. “Deliverability is a sender’s ability to be delivered to the inbox. Your email program performance and ROI relies on […]

Filed Under: Relationships, Sales and Marketing Tagged With: Email

The ROI of gratitude

Aug 26, 2020 By Drew McLellan

When you focus on being thankful, there’s nothing but good that can come from that emphasis. I have always believed that gratitude can be a business’s secret marketing weapon when it’s baked into the company’s values, policies, and behaviors. I believe that most people are grateful by default. But I do not believe most people […]

Filed Under: Relationships, Sales and Marketing Tagged With: Customer Appreciation

How to Get Ratings and Reviews for Your Small Business

Aug 20, 2020 By Drew McLellan

A couple of summers ago, my daughter and I went on a three-week African adventure. As you can imagine, we stayed in many different hotels, resorts and safari lodges while we were there. We also enjoyed the company of several different tour guides, tour companies, restaurants, and venues. Every one of those businesses survives and […]

Filed Under: Relationships, Sales and Marketing Tagged With: Ratings, Reviews

Don’t Ignore These 7 Essential International Business Customs

Aug 4, 2020 By Andrej Kovacevic

Plenty of businesses and business persons have made a blunder from time-to-time. They range from Ratner who called his own jewelry line “Sh*t” on live TV and bankrupted his business, to the Mission Impossible 3 makers who put a small box in newspapers that played the Mission Impossible theme tune. People around the US mistakenly […]

Filed Under: Relationships, Sales and Marketing Tagged With: Etiquette, International

Should You Focus on Repeat Business or New Customers?

Jul 14, 2020 By Devin Caldwell

There is an age-old question in marketing of whether it is better to focus resources on existing or new customers. Ideally, you should invest your time and resources into both. However, the reality is that every organization must prioritize. So, you will need to ask and answer this question for your own business. The Value […]

Filed Under: Relationships, Sales and Marketing Tagged With: Customer Loyalty, Sales Activities

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