According to a recent study by Validity, Inc., one out of every six email messages fails to reach the intended inbox. Globally, the average inbox placement rate was 83% in 2019, a two-percentage drop from 2018. “Deliverability is a sender’s ability to be delivered to the inbox. Your email program performance and ROI relies on […]
Relationships
The ROI of gratitude
When you focus on being thankful, there’s nothing but good that can come from that emphasis. I have always believed that gratitude can be a business’s secret marketing weapon when it’s baked into the company’s values, policies, and behaviors. I believe that most people are grateful by default. But I do not believe most people […]
How to Get Ratings and Reviews for Your Small Business
A couple of summers ago, my daughter and I went on a three-week African adventure. As you can imagine, we stayed in many different hotels, resorts and safari lodges while we were there. We also enjoyed the company of several different tour guides, tour companies, restaurants, and venues. Every one of those businesses survives and […]
Don’t Ignore These 7 Essential International Business Customs
Plenty of businesses and business persons have made a blunder from time-to-time. They range from Ratner who called his own jewelry line “Sh*t” on live TV and bankrupted his business, to the Mission Impossible 3 makers who put a small box in newspapers that played the Mission Impossible theme tune. People around the US mistakenly […]
Should You Focus on Repeat Business or New Customers?
There is an age-old question in marketing of whether it is better to focus resources on existing or new customers. Ideally, you should invest your time and resources into both. However, the reality is that every organization must prioritize. So, you will need to ask and answer this question for your own business. The Value […]
5 Ways to Improve Customer Loyalty
Loyal customers enable predictable revenue, stick with a business through hard times, and ensure that a company stands the test of time. Overall, customers are becoming more loyal to the brands they love. However, only a couple of brands get to win out. The brands that earn loyal customers offer a great product or service, […]
8 Personal Strategies For Winning With Relationships
Based on my years of experience in both startups and large companies, trusted relationships are more the key to success than a great business model, how smart you are, or how much money you have. Aspiring entrepreneurs who struggle in a corporate environment often can’t wait to start their own company, only to find that […]
4 Customer Retention Tactics that Work Like a Charm
Acquiring new customers is good, but guess what, retaining existing customers is even better. In fact, research suggests that “65% of a company’s business comes from previous customers.” Plus, data also claims that “Acquiring new customers costs 5 times as much as retaining existing ones.” But the biggest surprise of them all? It turns out […]
Are You Hiding From Your Customers in Plain Sight?
Who doesn’t want to be found? Whether you have a retail shop or sell your time and talent – every business needs to be findable. There’s an expression that says “if Google doesn’t know you exist, then you don’t exist” and in today’s world, there’s a lot of truth in that statement. You need to […]
Uncertain About Philanthropy? 6 Reasons Why Your Business Should Give Back
A good number of business owners see philanthropy as something that only big and very successful businesses should engage in. While it is difficult to give when you are struggling financially, smart businesses know that philanthropy can give their enterprises an edge. If you are on the fence regarding philanthropy, here are six reasons why […]
