There is no shame in trying and failing. Life is like baseball. It is mostly failure with a few notable successes. Think about it: A baseball player batting 300 is considered wildly successful. That player fails to get a hit 70% of the time. Most sales jobs have a worse average. You are lucky to […]
Covid-19
Is Covid-19 The End Of The Trade Fair?
Anyone familiar with international trade will surely know what a trade fair is: a bustling, crowded place, usually situated at the outskirts of big international cities, where small and medium enterprises show off their best products trying to find buyers for their target market. On the other side is a swarm of distributors, intermediaries, potential […]
5 Essential Marketing Strategies to Adapt During COVID-19
COVID-19 has caused immense problems for businesses around the globe, so it’s been more important than ever that companies have been able to adapt in order to survive. “Finding a silver lining to the current situation can seem like a real challenge right now, however there is always one to be found,” says Paul Edwards, […]
Here’s What the Latest Studies Show About COVID Marketing
If your smaller business or nonprofit is struggling during the pandemic, you can’t stop marketing to save money. That would make things worse. Now is the time to target your marketing tactics on the most viable audiences and narrow your marketing mix to the most effective and affordable channels. And only you can determine what […]
Forecasting Demand and Sales Post Pandemic
Many small businesses are in the dark right now. No one knows what the future holds because of COVID-19. Forecasting demand and sales post pandemic is something many people are concerned about, and this guide will help. Understanding the Challenge The reality is the world hasn’t seen a pandemic like this in decades. If you […]
4 Steps to Game the Sales Cycle During & After COVID-19
COVID-19 has disrupted all aspects of our society. The traditional approach to sales has been broken by stay at home orders, social distancing, and widespread uncertainty. Without clarity on when things will normalize we must adapt to grow. The days of primarily face-to-face sales interactions are over for the foreseeable future, so what are you […]
How To Do Marketing After The Pandemic
The public health pandemic continues to rage unabated across the United States, but all things must eventually pass. When the economic shutdown ends and companies everywhere begin to eagerly reopen their doors, a new kind of marketing will be required in order to convince customers to pick your specific brand. Many entrepreneurs and marketing gurus […]
Tips for Retail Business Owners During the COVID-19 Recovery
The global coronavirus pandemic has upended most businesses in countries that are affected by the virus. On top of that, global supply chains have been disrupted and this has also meant that business owners are having to adapt. There are a wide range of types of retail businesses and these will all be affected by […]
Five Tips for Retailers in the Pandemic
The future appears to belong to Amazon, Walmart, and all of those other massive cookie-cutter retailers which have survived due to the coronavirus epidemic. Those stores have seen empty shelves while other retailers struggle to keep the lights on. The Journal of Commerce reported that U.S. retail sales in March fell by 6% just compared […]
Coronavirus (COVID-19) — Key Resources for Small Business Owners
US Small Business Resources COVID-19 information The main US COVID-19 website outlines the American Government’s response to the coronavirus. Currently, the primary source of business information is US Centers for Disease Control and Prevention (CDC), which has a guide to the outbreak. Key sections include: CDC COVID-19 Guide Resources for Businesses and Employers Business Pandemic Influenza Planning Checklist […]
