As anyone who works in digital marketing will tell you, the vast majority of the proposals that you write will be rejected without you ever hearing back. This high failure to success rate can be very demoralizing, and you can end up feeling like you are flogging a dead horse by spending a large amount of your […]
Marketing Plans
3 Ways to Get Started on Your Marketing Strategy
If you were ever exploring the idea of partnering with a marketing agency to help take your business to the next level, I’m sure you have some pretty amazing pitches and promises of success that seem too good to be true. This is an ugly stain on the marketing community. All too often, marketers over-promise […]
3 Ways to Turn Around Your Marketing Strategy
Have sales stalled, or are you struggling to attract attention online? Competition is fierce, and it can be incredibly difficult to convert leads. If you’re finding it difficult to bring new customers in, or your marketing campaigns are falling flat, here are some tips to help you turn your fortunes around. Analyze your performance continuously […]
10 Ways to Improve Your SEO Strategy
Navigating SEO strategy content can be a confusing place filled with tons of strategies that may or may not be outdated. As time passes and Google Bots get smarter, SEO strategy changes. Below, I will outline strategies that will ultimately allow you to answer consumer questions with ease and create a fundamental strategy that is […]
5 Best Low-Budget Marketing Tips for Startups
When you try to create a marketing campaign for a startup, the big problem is usually that finances are low. Unless the startup managed to score huge funding, saving money is a necessity. With this in mind, what marketing tasks can you do with a limited budget? The truth is that you cannot do much […]
An Easier and More Effective Marketing Mix
The standard 4 Ps of marketing (Product, Price, Place, Promotion) have not kept up with the new marketing world. Definition: A marketing mix is the set of marketing tools you use to sell products or services (or a charitable mission) to your target customers. Marketing is no longer about “pushing” messages out to buyers by […]
How Diverse is Your Marketing Communications Program?
Western nations are growing more diverse than ever. And the definition of diversity has expanded and evolved as well. It now includes many factors including age, cultural background, disability, gender, linguistic differences, race, religion, sexual orientation, and socio-economic status. Here are the most recent U.S. data I uncovered: Age/Generation Gen-Z has overtaken Millennials by nearly […]
5 Ways to Develop an Effective Marketing Strategy
Without customers, even the greatest products and ideas in the history of the world can go unnoticed. With that in mind, it shouldn’t come as too much of a surprise to know that the global marketing industry was estimated to be worth $1.7 trillion as of 2019. A marketing strategy refers to a company’s plan […]
Are You Making These 5 Marketing Mistakes
Have you recently found that your business isn’t reaching its full potential online? Perhaps you are on page 4 of the SERPs when you want to be on page one. Or, you could find that there’s a high bounce rate on your website. If that’s the case, you could be making some crucial marketing errors. […]
How to Define Your Target Market: A Step-by-Step Guide
For businesses of all kinds, the key to success is identifying the target market. The target market of a brand refers to the specific group of consumers business owners want to reach with their marketing message. This group consists of people who are most likely to buy a company’s products. In general, people in this group share […]
