Here are some truths we need to grapple with in today’s economy: Consumers trust word of mouth recommendations from family and friends more than advertising Consumers trust recommendations from perfect strangers more than advertising Anyone can create a position of authority and attract a community if they demonstrate expertise, credibility and consistently produce content to […]
Marketing Plans
Are You Forgetting the Xennials?
For the past several years, the world has been obsessed with Millennials. Employers grouse about them, marketers try to understand them, and Gen X parents hope their kids don’t become the stereotype. The general demographic cohort that we have labeled the Millennials were born between the early 80s through the early 2000s. That’s a considerable […]
4 Common Misconceptions About Creative Content You’ll Want to Avoid
When we think of the words ‘creative content,’ we may immediately picture global campaigns from huge well-known brands: innovators like Walmart, Spotify, and Netflix that shake up the industry and change the game. These juggernauts continue to create iconic content that is justly celebrated and pulls in prestigious awards. You might be thinking: these campaigns […]
What I Learned About Marketing from the Scottsdale Arabian Horse Show
A few days ago I paid a special visit to a very unique horse show. The whole “Valley of the Sun” has been abuzz with excitement around the Scottsdale Arabian Horse Show. It’s a recurring fixture in my area… and a fun event to boot. Tens of thousands of people show up every day to […]
10 Ways to Use Social Media to Grow Your UK Muslim Market
Social media is a fantastic way to grow your business and spread the word, but it seems like Muslim companies have historically had a hard time taking advantage of social media. Websites such as Facebook, Twitter, Instagram, and Pinterest are great ways to get more customers and you can get set up in no time. […]
7 Trends to Watch When Designing a Brochure
When marketing a company, business owners often think they can do everything online. They soon realize, usually at an event, that they need some type of brochure to give to people. Potential customers like to have a takeaway that they can scan at their leisure. That’s why graphic designers continue to be needed for print […]
7 Unusual Free Marketing Tools for Your Organization
Periodically, I come across unusual tools you may find beneficial for marketing your small-to-medium business or nonprofit organization. These aren’t necessarily top of mind or well known, but they can certainly solve some of your common problems. 1. Nameshouts If you’ve ever come across a prospect’s or customer’s name that you don’t know how to pronounce, […]
How Are You Targeting Your 50+ Customers?
The 50+ demographic in the US currently stands at 115M strong and will reach 132M by 2030. These customers represent $7.6 trillion of annual economic activity—equivalent to the third largest economy in the world. (AARP) Their purchasing power is especially noticeable in these categories: Baby Boomers Purchasing Power, Ad Reliance Yet, most advertising campaigns target […]
How to Create a Buyer Persona
No matter what you do for a living, you have customers. And odds are you want more of them. But every customer is not equally valuable to your business. And every potential customer out there does not want to buy what you sell or buy it from you. One of the most glossed over aspect […]
Get Started with Credible Consumer Research Data
The biggest question every startup needs to ask themselves is this: is my business idea going to work in the current market? Who is your target audience, what exactly your product is, and where it will be targeted? The answer to all of these questions comes from crucial market research. Big companies normally invest a […]
