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Home / Archives for Sales and Marketing / Content

Content

7 Steps to Create the Most Stunning Business Presentation

Nov 7, 2022 By Paul Medea

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Have you ever had to sit through a business presentation that was boring and unattractive? All you could have thought about was when it would end, right? Well, to ensure that your audience doesn’t undergo the same experience when you present, it is crucial to keep certain things in mind. A business presentation can open […]

Filed Under: Content Tagged With: Presentations

Create Video Magic on Your Publishing Site

Jan 7, 2022 By Anand Srinivasan

Introduction Videos are a valuable asset for any publishing business. And the rapid user acceptance suggests that this is the right time to capitalize on this trend. But is it really meant for all businesses? And how effective are they on different websites? Given that there are various ways to present videos, how do you […]

Filed Under: Content Tagged With: Video

Subject Lines: Why They Matter More Than You Think

Mar 9, 2021 By Angela Ash

Email marketing campaigns are all the rage these days, given that they are efficient and affordable, if done the right way. Much has been said about various email marketing strategies but all of them, curiously, overlook the most important feat – subject lines. Basically, the general recommendation stands at 41 characters and a concise message, […]

Filed Under: Content, Sales and Marketing Tagged With: Email Marketing

3 Tips to Take Your Blog to the Next Level

Mar 4, 2021 By Becky Wilson

Content marketing is a low-cost marketing tactic that can net major results when used properly. In fact, a recent study found that 31 percent of companies utilizing a content marketing strategy saw 27 percent higher win rates on average than those without one. An effective marketing strategy is about more than cranking out blog posts. […]

Filed Under: Content Tagged With: Blogging, Communication

This is How Links Improve Search Rankings

Dec 22, 2020 By Brian Wallace

For small businesses in the 21st century, the website can outrank physical store presence in importance. Before customers can navigate your website, they first have to find it. Search engines like Google play a huge role in which websites users see. These companies decide which websites to put at the top based on numerous factors. […]

Filed Under: Content Tagged With: Backlinks

4 Simple Ways to Improve Your Content Strategy

Dec 2, 2020 By Jenna Cyprus

Content has and always will be king in the world of digital marketing. But to win big with content, you need a compelling, cutting-edge strategy that embraces the directionality of the marketplace and addresses the ever-changing needs and expectations of your target audience.  4 Easy Improvements You Can Make  Having a content strategy is a […]

Filed Under: Content Tagged With: Content Marketing

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From the Editor’s Desk…

What We’re Reading

Leading With Gratitude, by Adrian Gostick and Chester Elton
Research shows that grateful bosses have happier more productive workiers and they fare better themselves. Here’s how to do gratitude right

Working From Home: Making the New Normal Work For You, by Karen Mangia
Look good on Zoom; When to accept meetings; How to pass on new workloads, and other helpful tips.

Blue Collar Cash: Love Your Work, Secure Your Future, by Ken Rusk
Guidance to those who want to skip the student loans and 4 years and pursue blue-collar careers that lead to success, from someone who did it.

Making Conversation, by Fred Dust
When work meetings become joyless time suckers, here’s advice for conversations designed to move things forward with clarity and context.

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Run & Grow

15 Reasons No One Cares About Your Small Business Right Now

May 31, 2023 By Jeremy Bowler

4 Things to Keep In Mind When Choosing Your Next Vehicle

May 30, 2023 By Becky Wilson

The Power of Collaboration: Why It’s Essential for Small Businesses

May 25, 2023 By SmallBizClub

it-pays-to-be-neighborly--franchises-building-relationships-with-the-community

Small Business, Big Impact – 6 Advantages Small Businesses Have Over Big Box

May 25, 2023 By Andrew Deen

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