Introduction Videos are a valuable asset for any publishing business. And the rapid user acceptance suggests that this is the right time to capitalize on this trend. But is it really meant for all businesses? And how effective are they on different websites? Given that there are various ways to present videos, how do you […]
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Subject Lines: Why They Matter More Than You Think
Email marketing campaigns are all the rage these days, given that they are efficient and affordable, if done the right way. Much has been said about various email marketing strategies but all of them, curiously, overlook the most important feat – subject lines. Basically, the general recommendation stands at 41 characters and a concise message, […]
3 Tips to Take Your Blog to the Next Level
Content marketing is a low-cost marketing tactic that can net major results when used properly. In fact, a recent study found that 31 percent of companies utilizing a content marketing strategy saw 27 percent higher win rates on average than those without one. An effective marketing strategy is about more than cranking out blog posts. […]
This is How Links Improve Search Rankings
For small businesses in the 21st century, the website can outrank physical store presence in importance. Before customers can navigate your website, they first have to find it. Search engines like Google play a huge role in which websites users see. These companies decide which websites to put at the top based on numerous factors. […]
4 Simple Ways to Improve Your Content Strategy
Content has and always will be king in the world of digital marketing. But to win big with content, you need a compelling, cutting-edge strategy that embraces the directionality of the marketplace and addresses the ever-changing needs and expectations of your target audience. 4 Easy Improvements You Can Make Having a content strategy is a […]
