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Home / Archives for Sales and Marketing / Digital Marketing

Digital Marketing

The Coming Digitization of Healthcare

Apr 2, 2021 By Brian Wallace

Poor communication is not only frustrating; it is a money sink. Every year, the United Kingdom’s National Health Service loses £1 billion to problems caused by communication failures. The solution, thankfully, is simple, in demand, and applicable in every country and every business. Patients want to interact with healthcare providers the same way they interact […]

Filed Under: Digital Marketing, Sponsored Tagged With: Communication, Text messaging

5 Ways to Use Digital Marketing to Grow Your Business

Mar 11, 2021 By Louise Harris

the-digital-marketing-fundamentals--website--content--and-social-media

Unsurprisingly, the internet is penetrating practically every facet of our lives. People turn to Google for every query and recommendation. Similarly, they hop onto the brand’s social media profiles to shop online. Any idea what this means for your business? To put it simply, creating a robust online presence and promoting your company in the […]

Filed Under: Digital Marketing Tagged With: Digital Marketing, Links, Video

How To Rank Locally in Search Engine Results

Dec 22, 2020 By Charlotte Sylvester

https://pixabay.com/photos/business-man-laptop-work-outdoor-2452808/  Many people believe that you only need to add a location to your keywords in your content if you are to rank locally in search engine results. Unfortunately, it is not this easy! A lot of research needs to be carried out and there needs to be a great amount of background work too.  […]

Filed Under: Digital Marketing Tagged With: SEO

Conflicting Figures Show Mixed Email Marketing Sector Going Forward

Dec 17, 2020 By Philip Piletic

Technology journalists have been predicting the death of email marketing for what seems like years now. Regardless of what reporters claim, however, you can be sure that the ecommerce industry as a whole will be making millions if not billions off email marketing campaigns in 2021. You can also be sure that an overwhelming majority […]

Filed Under: Digital Marketing Tagged With: Email

5 Easy Ways To Move Customers From Email To Text Message Lists

Dec 8, 2020 By Brian Mikes

Author’s Note: Moving prospects and customers from your email list to text message list has been a big question in the last few weeks. This article was first published in 2016… so we pulled it from the archive, updated it, added new content, and hope you find it useful! This past week I received a […]

Filed Under: Digital Marketing Tagged With: Email, Text messaging

6 Ways to Create a More User-Friendly Website

Dec 1, 2020 By Judy Becerra

In today’s tech-inclined world, having a website is not optional – it’s necessary if you want to reach your audience. Even a simple website can introduce people to your brand and provide the information a customer needs to make a purchase. A high-quality website can increase your impact and multiply your return on investment. Make […]

Filed Under: Digital Marketing Tagged With: Color, Search Engine Optimization

These 5 Tools Will Aid Your Digital Marketing Strategy

Nov 11, 2020 By Pablo Medea

Digital marketing refers to using digital technology for marketing. This includes marketing distributed via computers, smartphones, and tablets. Digital marketing strategies generate revenue. Companies utilizing effective digital marketing tactics can increase sales, raise their profile, and expand their clientele. Use the tools discussed here to develop and implement an effective digital marketing strategy. Search Engine […]

Filed Under: Digital Marketing Tagged With: Newsletter, SEO, Social Media

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From the Editor’s Desk…

What We’re Reading

Leading With Gratitude, by Adrian Gostick and Chester Elton
Research shows that grateful bosses have happier more productive workiers and they fare better themselves. Here’s how to do gratitude right

Working From Home: Making the New Normal Work For You, by Karen Mangia
Look good on Zoom; When to accept meetings; How to pass on new workloads, and other helpful tips.

Blue Collar Cash: Love Your Work, Secure Your Future, by Ken Rusk
Guidance to those who want to skip the student loans and 4 years and pursue blue-collar careers that lead to success, from someone who did it.

Making Conversation, by Fred Dust
When work meetings become joyless time suckers, here’s advice for conversations designed to move things forward with clarity and context.

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Run & Grow

Fixing the Roadblocks to Remote Work

Apr 9, 2021 By Brian Wallace

10 Ways to Build Your Company’s Reputation

Apr 8, 2021 By Jeremy Bowler

Selling Your Business? Avoid These 4 Big Mistakes

Apr 7, 2021 By Usman Raza

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The Science Behind Disinfecting & Sanitizing the Office During COVID

Apr 6, 2021 By Louise Harris

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