You’ve mastered your SEO. You’ve put the money into Google Ads and optimized your website so that the views and clicks trickle in every day. But it’s just not enough. You aren’t getting the click rate you predicted and your sales are down. What gives? Well, it could be a myriad of factors, but one […]
Digital Marketing
5-Step Checklist to Making Your Next Promo Email a Roaring Success
Marketing emails remain firmly among the most cost-effective ways to raise brand awareness and sales. However, they’re one of those techniques that are simple to learn but difficult to master. Too many marketers think about checking the task off their list and considering the job done as soon as they hit ‘send’. However, time and […]
iOS 14.5: What You Need to Know for Facebook
We knew this day would come. Important Updates We Didn’t Know Previously App Campaigns will be immediately impacted and will need to update to latest API With the increase of ‘opt-out’ users (limiting data availability) reporting within Facebook Ads Manager will be immediately impacted, including, but not limited to: Facebook will “model” 1-day click-through data […]
The Coming Digitization of Healthcare
Poor communication is not only frustrating; it is a money sink. Every year, the United Kingdom’s National Health Service loses £1 billion to problems caused by communication failures. The solution, thankfully, is simple, in demand, and applicable in every country and every business. Patients want to interact with healthcare providers the same way they interact […]
5 Ways to Use Digital Marketing to Grow Your Business
Unsurprisingly, the internet is penetrating practically every facet of our lives. People turn to Google for every query and recommendation. Similarly, they hop onto the brand’s social media profiles to shop online. Any idea what this means for your business? To put it simply, creating a robust online presence and promoting your company in the […]
How To Rank Locally in Search Engine Results
https://pixabay.com/photos/business-man-laptop-work-outdoor-2452808/ Many people believe that you only need to add a location to your keywords in your content if you are to rank locally in search engine results. Unfortunately, it is not this easy! A lot of research needs to be carried out and there needs to be a great amount of background work too. […]
Conflicting Figures Show Mixed Email Marketing Sector Going Forward
Technology journalists have been predicting the death of email marketing for what seems like years now. Regardless of what reporters claim, however, you can be sure that the ecommerce industry as a whole will be making millions if not billions off email marketing campaigns in 2021. You can also be sure that an overwhelming majority […]
5 Easy Ways To Move Customers From Email To Text Message Lists
Author’s Note: Moving prospects and customers from your email list to text message list has been a big question in the last few weeks. This article was first published in 2016… so we pulled it from the archive, updated it, added new content, and hope you find it useful! This past week I received a […]
6 Ways to Create a More User-Friendly Website
In today’s tech-inclined world, having a website is not optional – it’s necessary if you want to reach your audience. Even a simple website can introduce people to your brand and provide the information a customer needs to make a purchase. A high-quality website can increase your impact and multiply your return on investment. Make […]
These 5 Tools Will Aid Your Digital Marketing Strategy
Digital marketing refers to using digital technology for marketing. This includes marketing distributed via computers, smartphones, and tablets. Digital marketing strategies generate revenue. Companies utilizing effective digital marketing tactics can increase sales, raise their profile, and expand their clientele. Use the tools discussed here to develop and implement an effective digital marketing strategy. Search Engine […]
