Entrepreneurship and Branding with Leroy Hite (Podcast)

In this podcast episode of “Made in Atlanta,” hosted by Liger Chief Strategist Eric V. Holtzclaw, we dive into the entrepreneurial journey of Leroy Hite, founder of Cutting Edge Firewood, a brand that elevated firewood to a luxury lifestyle product. Leroy shares the strategic moves that catapulted his business to success, such as impactful marketing through yard signs and partnerships with restaurants, especially during the pandemic’s boost to home firewood demand. He emphasizes the significance of branding, comparing Cutting Edge Firewood‘s image to elite brands like Mercedes and Louis Vuitton, in transforming perceptions of firewood from a simple commodity to a luxury experience.

Leroy’s story is a testament to the power of vision, branding, and customer focus in creating a niche luxury brand, offering valuable insights for aspiring entrepreneurs. Made in Atlanta is brought to you by Liger, in partnership with SmallBizClub.