Sales and Marketing
When the Customer Doesn’t Respond the Way You Want Them To
This afternoon, the phone rang, I picked it up, “Hi, this is Dave Brock.” Clearly, there was a sales person on the line, she said, “May I please speak to Dave?” (You can see this…
Halloween Marketing Ideas
Creative Halloween Marketing is #45 on our list of direct sales booking ideas and is something I struggle with every year! How do you take advantage of this great opportunity to put your literature in the hands…
Want Your Sales Pitch to Stand Out? Follow These 4 Tips
As a busy entrepreneur, I receive dozens of emails in my inbox daily, mostly from people who are trying to pitch me on their products or services. I move the majority of them into the…
Gratitude Magnified
Last week we explored the idea of how smart businesses recognize that gratitude isn’t just a worthy emotion – it’s smart marketing. Everyone wants to be appreciated and today, when businesses must compete for both…
Content Marketing is Much More Than Just Top-Funnel Content
Fresh off the heels of this year’s Content Marketing World, I left with the sense that many people believe that content marketing is simply an exercise in creating helpful quality content that doesn’t sell anything….
Lessons Learned: Running a Niche Marketing Campaign for a CPA Firm
As marketers, we put blood, sweat, and tears into our campaigns. From strategy to design to promotion, tons of manpower goes into getting a campaign off the ground. After weeks of hard work the last…
10 Ways to Integrate PPC, SEO, and Analytics
One of the most common questions we get from Clients is, HOW DO WE INTEGRATE PPC, SEO, AND ANALYTICS? The word is out that SEO and PPC work better when they work together. With Analytics…
There Are No Silver Bullets
It seems every day I encounter someone looking for a silver bullet: “How do I get my prospect to see me, what’s the one thing/trick/technique you recommend that causes prospects to want to meet?” “What…
How Content Marketing Transformed My Business (And Life)
It was a paperback book someone I trusted and respected had recommended. Its title was good but not great. The headline wasn’t so compelling that it would stop you in your tracks. But something about…
Build a Referral Network for Your Business in 4 Easy Steps
In order to succeed, a business leader should establish a connection based on trust with other business persons within his/her industry. While running a marketing campaign for small business can seem like a challenging endeavor,…
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