Sales and Marketing
9 Tips for Effective eBooks
Creating ebooks that offer value can help position your business as a thought-leader in your industry. It’s a great way to go in-depth with topics that may be too wide to cover in your blogs and shine a spotlight on your area of expertise.
YouTube Continues to Fight Against Fake Views
YouTube, the biggest video sharing website, is bearing down on an issue that has been plaguing them in the recent years. From average users to big time companies, there is a growing trend of buying ‘fake views’ to inflate popularity of videos.
7 Small Food Businesses Making Waves on Social Media
Here are seven enterprising businesses in the food industry that’s at the top of their game, making a lot of ruckus online, and blazing the new normal on the social media front.
The Evolution of Marketers
We talk a lot about how marketing has evolved in the face of social media, automation and other macro-trends. What gets lost, though, is how marketers have to adapt so these changes don’t overwhelm them.
Marketers Need a Number Too!
Many companies leave the numbers up to the sales team. Hot leads, warm leads, cold leads, lead conversion rates, quotas, etc. But what about the marketing team?
Social media is the tortoise. All other digital marketing is the hare.
Social media is a long game, because the only way to play it is to be human. The marathon mentality is a very real thing, and it’s what every marketer and entrepreneur needs to win in today’s market.
Imagine Making a Sales Call Without Mentioning the Product
We want to meet customers, we’re excited about what we have to sell, we just need someone willing to listen to us. But customers have changed. They don’t care. They really don’t want to hear about our products.
Why It’s Important to Make People Love Your Brand
People buy from brands that they know and love, it’s as simple as that. When it comes to starting and running a small business, this can be an obstacle to overcome. People are seemingly more likely to buy from a brand that they are familiar with and that has already gained their trust.
Does Your Marketing Reflect Older Customers? 10 Tips
Did you know that 2 billion people worldwide will be 60 years and older by 2050, according to the World Health Organization? That’s one in five people! Whether yours is a small to medium B2C or B2B business or nonprofit organization, is it ready now, and for the future, in accommodating this demographic?
The Best Cities for Business Conferences
Conferences are a great way for businesses to gather colleagues from all corners of the globe to discuss common goals, and while it can be difficult to choose where to schedule an event, there are certain cities that stand out above the rest.
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