We live in a world where we expect almost instant gratification in most things. Whether it’s social media feedback, sandwich delivery, or an Amazon Prime order, faster is better, and instant is best. Much of this stems from our constant availability and connection through technology. A boss can reach an employee at almost any time. […]
Megan Totka
How to Use Images in Your Content Marketing Strategy
Content marketing requires much more than written text to really be effective. The real trick to getting noticed by both your prospective customers and the algorithms that rank your site in the search results pages is to use images strategically. Properly implemented images complement and enhance your content, grab the interest of readers, and increase […]
Startup Stats: How Your Startup Can Succeed
The perhaps not-so-shocking reality is that nine out of 10 new businesses fail. And yet, this statistic isn’t stopping new business growth. Why? Because even though the odds are against startups, success is attainable—if you have a plan, and know what you’re doing. Having a Plan And by having a plan, we mean more than, […]
5 Secrets to Small Business Success
Running a successful small business involves planning, making key decisions, and hiring the right employees. Make sure you plan, prepare and manage your business effectively from day one; this is one of many ways you can maximize your day and your potential success. Take a look at these are five things you should focus on […]
Spinning Plates? Here’s Why Your Small Biz Needs CRM
Are you a small business owner worried about the quality of your customer service? Not sure how to improve it without dropping the ball in other areas of your business? Here’s how to choose a Customer Relationship Management (CRM) program or service that empowers you to reach and interact with your clients and customers like […]
4 In-the-Office Secrets to Better Work/Life Balance
Striking the right balance between work and life is a challenge for all workers. It takes considerable effort to successfully combine work, family, and personal life commitments. While your busy schedule and various commitments may not give you a lot of wiggle room, you can make a few changes in the office to help tip […]
4 Ways to Promote Your Business on Snapchat
You may find yourself wondering if there’s a place for your small business on Snapchat. Snapchat is a great place for small businesses, especially if your business targets young people. Today Snapchat is used daily by more than 100 million users and is easy to use. It allows users to mix photographs and videos, and […]
5 Ways to Use Periscope for Your Business
Periscope is a way to use mobile live-streaming to market your business. The app is proving to be a powerful tool—it allows you to ‘go live’ via your smartphone from any location for real-time engagement. Periscope is a place where customers can ask questions and get an immediate response. It’s the fastest-growing social network to […]
4 Internet Marketing Ideas to Boost Your Local Business Sales
Local small businesses often need some marketing tips tailored specifically to their endeavors. As you consider Internet marketing ideas, you need to first have a website that your current and prospective customers can take a look at.
4 Reasons to Capitalize on Email Marketing
A survey by the Direct Marketing Association found that over half of marketers planned to increase spending on their email channel. The reason was the return on investment.
