Sales and Marketing
Taking Your Pitch on the Road: 5 Tips for Selling at Trade Shows
Trade shows can be tough if you don’t plan how you’re going to land prospects. To deliver your pitch, you must draw attention to your company and stand out from the competition.
10 Tips to Facebook Success
When trying to get audience attention for your company it is easy to fall into a few mistakes, but that’s not you! You want to make your company’s Facebook page unique and interesting, while also being on-par with trends.
Moneyball Inbound Marketing
Data-driven decision making has grown exponentially in recent years and gut instinct has become less of a driving factor in all industries from professional baseball to retail shopping to yes, marketing.
5 Steps for Getting Your Product Into Stores
Compared to department stores, boutiques and small retailers are generally easier to work with, as long as you set the payment terms upfront.
New Pinterest Marketing Tool Can Do Wonders for Your Brand
Trending sites such as Facebook, Twitter, LinkedIn, and Pinterest are the top sources for connecting with and holding onto potential customers. The tricky part, though, is to find marketing tactics that work on each of these unique platforms.
How Much Should You Be Spending on SEO?
Along with the usual decisions regarding an SEO budget, many analysts and experts have been expressing a belief that those budgets are going to need to be increased in 2014. The reason behind this? SEO is becoming more competitive, meaning businesses need to spend more to keep up.
Online Video as the Modern Day Yellow Pages Ad
Remember Yellow Page’s “Let Your Fingers Do the Walking” slogan? That simple tag and the campaign surrounding it creatively expressed the value of the Yellow Pages for the average consumer: one book that contained the names, addresses and phone numbers of virtually every local business.
How B2B Businesses are Using Social Media in 2014
Social media facilitates customer acquisition and retention. A good social media marketing strategy promotes credibility and professionalism of the brand. It also offers tremendous potential for networking.
11 Tips to Double Your Twitter Followers
Twitter plays by its own rules. Increasing your Twitter followers does have some distinct benefits for business and brands. Here are three worth mentioning.
Speech Writing Tips: “I Agreed to Speak, Now What?”
Becoming a free public speaker for lead generation is an awesome way to find business! It will really pay off! Below are some speech-writing tips but the best tip I can give you is don’t write a speech. Make a plan for the open and the close, then wing it!
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