Sales and Marketing
5 Reasons a Social Media Presence is Important for a Small Business
Why should SMBs have a social media presence? As humans, it is engrained in our DNA to make personal and emotional connections. Social media offers companies an opportunity to humanize the brand by providing customers with a forum for personal interaction with the people behind the brand.
Social Media Lead Generation
Think of social media as an engagement platform that allows you to interact not only with potential customers but existing ones as well. People go online for a variety of reasons when it comes to retail shopping.
How Do Our Customers Make Money?
At the core of everything we do as sales people, it’s about making money, that is producing revenue for our companies. But that’s not what drives our success as sales people.
3 Benefits of Merging Social with Your Small Business Marketing Strategy
The great thing about having a small business these days is that you can explore plenty of avenues to give your business a competitive edge and compete with the big players in your business domain.
Marketing Goes SoLoMo
As a general proposition, I think it’s fair to say that marketing is going mobile. There is something organic and seamless about the relationships we have with our mobile devices. These devices have become highly relevant to our daily lives precisely because they deliver convenience, simplicity, and proximity.
How to Keep Your Business Blog from Becoming a Tabloid
What do Steve Guttenberg and Milli Vanilli have in common? If it were 1989, you might actually know what I’m talking about. Pop culture is what’s collectively popular among the masses.
3 Best Times to Work on Your Content Marketing
When are you most productive during the day? Are you a morning person or a night owl? Do you spring right our of bed without hitting the snooze button once? Or do you require 2+ cups of coffee to break out of your zombie-like stupor (like me)?
Best Practices When Using Yelp for Business
It’s well known that Yelp, as well as other social channels, can make or break your business all based on the opinion of your customers. However, also similar to other social mediums, communication between you and your consumer is easier than ever.
Customer Testimonials Best for Business-to-Business Marketing
Companies that market to other businesses have unique challenges. With employee turnover rates at some companies between 30-40%, decision makers to whom they market can change frequently. So, how can business-to-business (B2B) companies build trust and acquire new customers?
The Mobile Site vs. Mobile App Debate: When You Really Need an App
Ten years ago, debates raged over whether or not small businesses needed websites. These days, an online presence is a given, and the heat is on to provide an intuitive mobile experience.
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