Sales and Marketing
Digital Video Ad Convergence Keeps TV Relevant
One of the big winners of this inevitable march toward digital integration is none other than the crown jewel of traditional advertising: TV. Long Live the Boob Tube.
Google Makes Your Inbox Pinteresting
For the past 12 months, Google has been making a lot of interesting changes that are really shaking up the email space. The latest is the redesign of the Promotions tab to look like a … let’s face: it’s a Pinterest wall.
Don’t Answer That Objection!
A few days ago, I was tagging along with a sales person on a call. It started well, then the customer expressed an objection. That’s when things started to go wrong.
How to Target Millennials with Digital Marketing
Millennials (Generation Y), or the generation of people now 18 to 34 years old, represent the consumer market of the future. U.S. Millennials already account for an estimated $1.3 trillion in direct annual spending.
“Free” Websites: The Dirty Secrets You Need to Know
I have mixed feelings about the “free” websites you can get from a number of online places. On the one hand, I certainly see the appeal for a small business on a budget. Then again, I do know what goes into building a quality website. I know what it takes to get one ranked well.
How to Keep Your Sales Team from Losing the Human Element
There’s no shortage of methods to help maintain the human element that’s so often lacking in an automated world. If we didn’t remind ourselves to engage with our users on a human level, we’d lose touch with their wants and needs. And much like a pharmaceutical company, we need the feedback provided by human interaction.
10 Simple Tips to Double Your LinkedIn Connections
Sometimes the simplest tactics are forgotten that can make a big difference over time. With the majority of users having less than 500 connections these tips will provide the guidelines to take it beyond the 1,000 barrier.
Taking Your Pitch on the Road: 5 Tips for Selling at Trade Shows
Trade shows can be tough if you don’t plan how you’re going to land prospects. To deliver your pitch, you must draw attention to your company and stand out from the competition.
10 Tips to Facebook Success
When trying to get audience attention for your company it is easy to fall into a few mistakes, but that’s not you! You want to make your company’s Facebook page unique and interesting, while also being on-par with trends.
Moneyball Inbound Marketing
Data-driven decision making has grown exponentially in recent years and gut instinct has become less of a driving factor in all industries from professional baseball to retail shopping to yes, marketing.
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