With few exceptions, most small-medium businesses and nonprofits have been affected by the coronavirus pandemic. We’ve had to take an adapt-or-die approach to operations, and that includes marketing. In my recent post, “Don’t Stop Marketing: How to Market Through Crisis,” I offered three things you can continue to do to keep your brand alive. But […]
Elaine Fogel
Don’t Stop Marketing: 3 Basics to Market Through Crisis
For many small-medium business and nonprofit professionals, a crisis can zap everything out of you. You can barely manage everyday tasks, let alone manage marketing. But, if you want to recover when a crisis is over, you can’t stop marketing! Even if you don’t have the usual human or financial resources, there are some things […]
This is One Important Reason to Communicate With Your Customers
It shouldn’t take a study or report to emphasize the importance of customer communication. It’s one of those duh things to do. After all, you can’t succeed without customers. Yet, lack of communication is rampant, whether in the B2C, B2B, or nonprofit sectors. My recent experience is a case in point. My side-by-side refrigerator-freezer broke down leaving […]
At This Critical Time, Are Your Emails Reaching Your Customers?
Many of us rely on emails to regularly communicate with our customers and prospects. But, how many of them are getting through? According to a new study by Validity’s latest annual Email Deliverability Benchmark report, inbox placement rates have declined in the US, with an average of 82% of promotional emails reaching the inbox in the fourth […]
Is GenZ the Most Creative Generation? They Say Yes.
Generation Zers (born between 1997 and 2012) claim that they are the most creative generation – more creative than previous generations. What’s Next: Generation Antidentity, a new report by Complex Networks’ insights and research solution, Complex Collective, and PSFK, Generation Z is changing the labeling landscape. In other words, don’t define them using typical demographics […]
Update Your Website with These 7 Easy Design Trends
Websites can easily become stale and dated. I know. I just updated our agency’s site to better reflect current trends. (When you’re busy working on client projects, it’s challenging to look after your own.) For small and mid-sized organizations that don’t always have the budget for fancy and customized bells and whistles, my motto is KISS (Keep […]
Are Companies Using Philanthropy for Altruistic Purposes?
Many companies give cash or in-kind donations to charities. In fact, corporate giving in 2018 increased to $20.05 billion—a 5.4% increase from 2017. (Giving USA 2019) Even small businesses contribute. According to a study by American Express and The Chronicle of Philanthropy, small companies donate an average of 6% of their profits to charity. There are […]
How to Tick Off Journalists with Your PR
Garnering media coverage today can be challenging. Sure, you can flood the Internet with social media posts and upload news releases through online services, but, there’s no guarantee that journalists will pick up your story. The only way to do that is by contacting specific journalists who write about similar content. Yes, you’re going to […]
How to Wow Your Customers with Handwritten Notes
Sending or receiving handwritten notes is quite uncommon these days. With the simplicity and speed of email, texting, direct messaging, and other forms of digital communication, it’s no surprise. However, if you really want your business or organization to stand out, why do what everyone else is doing? A handwritten note will leave a more […]
Q&A with the Author of The Self Reliant Entrepreneur
John Jantsch is a marketing consultant, speaker, and best-selling author of Duct Tape Marketing, The Referral Engine, Duct Tape Selling, The Commitment Engine, and SEO for Growth. He’s also a supportive colleague whom I admire. His newest book, The Self-Reliant Entrepreneur: 366 Daily Meditations to Feed Your Soul and Grow Your Business taps into the wisdom of 19th-century transcendentalist literature and the […]
