• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Submissions
  • About Us
  • Contact Us
  • Feb 2, 2023
  • Startup
    • Creating a Plan
    • Funding a Startup
    • Franchise Center
    • Getting Your Office Ready
    • Making Your Business Official
    • Marketing Your New Business
    • Personal Readiness
  • Run & Grow
    • Customer Service
    • Human Resources
    • Innovation
    • Legal
    • Operations
    • Risk Management
  • Leadership
    • Best Practices
    • Communication
    • Green Initiatives
    • Open Culture
    • Strategic Planning
    • People Skills
  • Sales & Marketing
    • Advertising and Lead Generation
    • Marketing Innovations
    • Marketing Plans
    • Online Marketing
    • Relationships
    • Sales Activities
  • Finance
    • Budgeting and Personal Finance
    • Payments and Collections
    • Tax and Accounting
    • Pricing Strategy
    • Working with Investors
    • Working with Lenders
  • Tech
    • eCommerce
    • Hardware
    • Software
    • Security
    • Tech Reviews
    • Telecom
  • Shop

SmallBizClub

Helping You Succeed

taxbandits banner
Home / Archives for Elaine Fogel

Elaine Fogel

Elaine Fogel

Elaine Fogel

Elaine Fogel is a marketing, branding, and customer experience evangelist, professional speaker, and author of Beyond Your Logo: 7 Brand Ideas That Matter Most For Small Business Success. People in 100+ countries regularly read her blog, Totally Uncorked on Marketing and her articles have appeared in many publications.

How to Optimize Videos for Silence

Oct 27, 2020 By Elaine Fogel

Advances in communication technology and ever-changing user trends force digital marketers to adapt and adjust marketing strategies to match consumer needs and preferences. Videos embedded on websites and social media networks, with billions of active users, are designed to reach massive audiences and make videos the most effective way to get consumers’ attention and compel them to act. […]

Filed Under: Apps Tagged With: Video

4 Secrets to Successful Content Marketing

Oct 5, 2020 By Elaine Fogel

Content marketing is hardly a new phenomenon. Pumping out great content on a regular basis is not only the norm, it is also expected by customers from both businesses and nonprofits. Here’s the real reason why these organizations continue to utilize content marketing – because it works. As part of an overall marketing plan, content […]

Filed Under: Sales and Marketing Tagged With: Content Marketing

Study Says Black Gen-Zers Want More Joy on Social Media

Sep 29, 2020 By Elaine Fogel

According to a recent study by VSCO, a photo editing and sharing platform, and JUV Consulting, a Gen-Z-operated research company, Black Gen-Z respondents (born between 1997 and 2012) want to see more joy on social media. With the internet rife with traumatic content, researchers wanted to explore how hopeful, supported, and safe young people – […]

Filed Under: Social Media Tagged With: Gen Z

How to Use Content Marketing for B2B Sales

Sep 25, 2020 By Elaine Fogel

Content marketing is an invaluable tool for B2B entrepreneurs to generate leads and sales. But it’s not just any content; your audiences are looking for useful, informative, and engaging content that addresses their needs and issues. Your content should help attract leads and nudge them down the sales funnel until they are ready to buy […]

Filed Under: Sales and Marketing Tagged With: Content Marketing

Do Your Emails Have Deliverability Problems?

Sep 16, 2020 By Elaine Fogel

According to a recent study by Validity, Inc., one out of every six email messages fails to reach the intended inbox. Globally, the average inbox placement rate was 83% in 2019, a two-percentage drop from 2018. “Deliverability is a sender’s ability to be delivered to the inbox. Your email program performance and ROI relies on […]

Filed Under: Relationships, Sales and Marketing Tagged With: Email

Top Skills Marketers Need for the Future

Aug 19, 2020 By Elaine Fogel

Marketing is one of the disciplines that changes and evolves quickly. The principles are consistent, but with changing technology, the tactics are more fluid. Earlier this year, the WFA (World Federation of Advertisers) surveyed 700 leading marketers from over 30 countries. The study attempted to understand the current and future challenges today’s marketers face, what […]

Filed Under: Marketing Innovations, Sales and Marketing Tagged With: Advertising, Skills

How to Target Older Generations for Growth

Aug 18, 2020 By Elaine Fogel

Approximately 1 in every 6 Americans is aged 65 or older (16.5% share), with their share of the population rising. Yet, the marketing and advertising world still has a “thing” about young people. Many TV spots and ads tend to focus on youthful, happy people. Perhaps advertisers believe that fresh-faced actors will attract customers and […]

Filed Under: Marketing Innovations, Sales and Marketing Tagged With: Seniors

An Easier and More Effective Marketing Mix

Aug 12, 2020 By Elaine Fogel

The standard 4 Ps of marketing (Product, Price, Place, Promotion) have not kept up with the new marketing world. Definition: A marketing mix is the set of marketing tools you use to sell products or services (or a charitable mission) to your target customers. Marketing is no longer about “pushing” messages out to buyers by […]

Filed Under: Marketing Plans, Sales and Marketing Tagged With: Marketing Plans

Here’s What the Latest Studies Show About COVID Marketing

Jul 31, 2020 By Elaine Fogel

If your smaller business or nonprofit is struggling during the pandemic, you can’t stop marketing to save money. That would make things worse. Now is the time to target your marketing tactics on the most viable audiences and narrow your marketing mix to the most effective and affordable channels. And only you can determine what […]

Filed Under: Covid-19, Sales and Marketing Tagged With: COVID-19

Are You Responding to Customers’ New Expectations?

Jul 28, 2020 By Elaine Fogel

Considering the COVID-19 pandemic and social unrest about police violence and racial injustice, what is your organization doing to respond to its customers’ new expectations? Based on new research, The Corporate Social Mindset Report, some companies have exhibited a social mindset. Social Mindset: A perspective that approaches decisions and actions with an understanding of their impact […]

Filed Under: Customer Service, Run and Grow Tagged With: social mindset

  • Go to page 1
  • Go to page 2
  • Go to page 3
  • Interim pages omitted …
  • Go to page 21
  • Go to Next Page »

Primary Sidebar

Random

Business Planning 101: The Essentials

Jun 17, 2020 By Jeremy Bowler

How to Increase Your Efficiency as a Freelancer

Sep 1, 2017 By Uwe Dreissigacker

How One Innovative Company is Disrupting the Native Ads Space (And Why You Should Jump on Board)

Jun 8, 2018 By Jeff Bullas

Does Your Small Business Get Social Media?

Jan 8, 2015 By SmallBizClub

How to Protect Your Small Business Using Insurance

Jul 19, 2016 By Deborah Sweeney

Footer

About Us

Small Biz Club is the premier destination for small business owners and entrepreneurs. To succeed in business, you have to constantly learn about new things, evaluate what you’re doing, and look for ways to improve—that’s what we’re here to help you do.

  • Facebook
  • LinkedIn
  • RSS
  • Twitter

Copyright © 2023 by Tarkenton Institute, Inc. All Rights Reserved | Terms | Privacy