When we think of the words ‘creative content,’ we may immediately picture global campaigns from huge well-known brands: innovators like Walmart, Spotify, and Netflix that shake up the industry and change the game. These juggernauts continue to create iconic content that is justly celebrated and pulls in prestigious awards. You might be thinking: these campaigns […]
Elaine Fogel
Should You Pay for Social Media Ads?
This is an important question for small-midsized businesses and nonprofits* with limited marketing budgets. Are paid social media ads worth the investment? According to an article on Medium by Shivam Verma, there are seven benefits to using paid social media advertising: Amplify your reach Fit any budget Enhance your targeting Boost brand awareness Maximize your content marketing […]
When Did You Last Check Your Website for Glitches?
Do you regularly check your website and test all the processes? Otherwise, how will you know how many visitors are leaving without following through on your calls to action? If you want visitors to “convert,” i.e. purchase, complete a form, upgrade products or services, sign up for emails, donate, etc., you must be vigilant and […]
Top (10) 8 Articles on Marketing to Women
In honor of International Women’s Day last week, I scoured the Internet to create my list of top articles on marketing to women. Even though women as purchase decision makers has come a long way (baby), there’s still quite a road ahead in getting things “right.” To underscore the problem, information and studies on marketing […]
What’s the Scoop on Email Subject Lines?
What makes the best email subject lines? I wish I could give you the definitive answer, but, alas, research on email subject lines varies. In fact, it can be downright confusing. Let’s examine some common best practices as well as the conflicting information I discovered—beginning with the subject line for this post. I tested it […]
What’s the Scoop on Email Subject Lines?
What makes the best email subject lines? I wish I could give you the definitive answer, but, alas, research on email subject lines varies. In fact, it can be downright confusing. Let’s examine some common best practices as well as the conflicting information I discovered—beginning with the subject line for this post. I tested it […]
How to Market to Each Generation Differently
When you market to multiple generations, are you aware of their differing needs and desires? Even if you don’t always have the resources to target each one separately, it’s helpful to know what you’re dealing with when engaging them individually or in homogeneous groups. Epsilon’s new study, Age Matters: A Guide to Cross-Generational Marketing – How […]
7 Unusual Free Marketing Tools for Your Organization
Periodically, I come across unusual tools you may find beneficial for marketing your small-to-medium business or nonprofit organization. These aren’t necessarily top of mind or well known, but they can certainly solve some of your common problems. 1. Nameshouts If you’ve ever come across a prospect’s or customer’s name that you don’t know how to pronounce, […]
How Are You Targeting Your 50+ Customers?
The 50+ demographic in the US currently stands at 115M strong and will reach 132M by 2030. These customers represent $7.6 trillion of annual economic activity—equivalent to the third largest economy in the world. (AARP) Their purchasing power is especially noticeable in these categories: Baby Boomers Purchasing Power, Ad Reliance Yet, most advertising campaigns target […]
3 Things to Avoid with Your Marketing
Today’s marketing landscape has countless channel and tactical options. For smaller businesses and nonprofit organizations, it can be a minefield of decisions. With limited budgets and resources, which will produce the best results? And, which are too difficult, costly, or unmanageable? A marketing plan can help reach your strategic objectives. Yet, you may still experience […]
