Generation Zers (born between 1997 and 2012) claim that they are the most creative generation – more creative than previous generations. What’s Next: Generation Antidentity, a new report by Complex Networks’ insights and research solution, Complex Collective, and PSFK, Generation Z is changing the labeling landscape. In other words, don’t define them using typical demographics […]
Elaine Fogel
Update Your Website with These 7 Easy Design Trends
Websites can easily become stale and dated. I know. I just updated our agency’s site to better reflect current trends. (When you’re busy working on client projects, it’s challenging to look after your own.) For small and mid-sized organizations that don’t always have the budget for fancy and customized bells and whistles, my motto is KISS (Keep […]
Are Companies Using Philanthropy for Altruistic Purposes?
Many companies give cash or in-kind donations to charities. In fact, corporate giving in 2018 increased to $20.05 billion—a 5.4% increase from 2017. (Giving USA 2019) Even small businesses contribute. According to a study by American Express and The Chronicle of Philanthropy, small companies donate an average of 6% of their profits to charity. There are […]
How to Tick Off Journalists with Your PR
Garnering media coverage today can be challenging. Sure, you can flood the Internet with social media posts and upload news releases through online services, but, there’s no guarantee that journalists will pick up your story. The only way to do that is by contacting specific journalists who write about similar content. Yes, you’re going to […]
How to Wow Your Customers with Handwritten Notes
Sending or receiving handwritten notes is quite uncommon these days. With the simplicity and speed of email, texting, direct messaging, and other forms of digital communication, it’s no surprise. However, if you really want your business or organization to stand out, why do what everyone else is doing? A handwritten note will leave a more […]
Q&A with the Author of The Self Reliant Entrepreneur
John Jantsch is a marketing consultant, speaker, and best-selling author of Duct Tape Marketing, The Referral Engine, Duct Tape Selling, The Commitment Engine, and SEO for Growth. He’s also a supportive colleague whom I admire. His newest book, The Self-Reliant Entrepreneur: 366 Daily Meditations to Feed Your Soul and Grow Your Business taps into the wisdom of 19th-century transcendentalist literature and the […]
Most People Are Disappointed by Brands
Your customers have high expectations. But who could have guessed that 82% are disappointed or upset by brands! A recent research study by Oracle CX in partnership with my marketing pal, Jeanne Bliss, takes a cross-generational look at customer preferences, behaviors, and expectations. What they uncover about the customer experience is very telling. “Companies no longer compete […]
New Survey Shows How People Interact with Brands on Social Media
A new survey by The Manifest, explores how social media users from across the U.S. interact with brands on social media and how these interactions influence their buying decisions. The findings can help businesses understand how their social media interactions with consumers can boost brand awareness, build trust, and convert followers into loyal customers. Here are some […]
How to Create a Brand Name That Sticks
Have you ever wondered how companies develop their brand names? How did marketers come up with Twitter, Hulu, or Uber? According to MSG Management Study Guide, A brand name “is one of the brand elements which helps the customers to identify and differentiate one product from another. It should be chosen very carefully as it […]
New Study: Why People Like Promotional Products
Does advertising really influence people to buy? Research proves it does, and the reason is so subtle that they may not even realize it’s happening. So says a new study conducted by PPAI Research that focused on the connection with promotional products in three areas: mindset, motive, and meaning. Mindset 80% like receiving promotional products […]
