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Home / Archives for Synecore

Synecore

Synecore

Synecore

SyneCore combines inbound marketing methodology with integrated digital technology to create abundance for our clients. We articulate your company’s vision by using written, audio, and visual media to inform and entertain new prospects and existing customers. We integrate your web, social, and mobile presence into one seamless user experience to ensure your brand is always in the right place at the right time. We use data to compare marketing initiatives with real-world results, always striving to improve on key performance indicators.

Make Your Content Searchable, Shareable, and Snackable

Mar 21, 2016 By Synecore

So you’ve adopted the methodology of inbound marketing and started producing content to share with your target audience. Although you seem to be on the right path, you may still experience shortcomings in the form of visitors, leads, and customers. But how could that be happening? You’re creating quality content; why aren’t your prospects consuming […]

Filed Under: Marketing Innovations Tagged With: Content Marketing

Everything You Need to Know About Call-to-Action Buttons

Mar 11, 2016 By Synecore

Are you getting a handful of visitors to your site, but having a hard time converting those visitors into leads? Maybe it’s time to revisit the structure of your call-to-action (CTA) buttons. Are they clear, concise, and relevant, or are you confusing the viewer by not providing a straightforward path? With 55% of visitors spending less […]

Filed Under: Online Marketing Tagged With: Call to Action, Infographics

6 Ways Marketing Automation Will Improve Your Inbound Marketing ROI

Mar 1, 2016 By Synecore

To take full advantage of your inbound marketing efforts, it would be wise to invest in marketing automation. Marketing automation has the ability to enhance the impact of your content, capture lead intelligence, increase conversion rates, foster repeat purchases, and improve the overall customer experience for your brand. In this blog I want to focus on the […]

Filed Under: Marketing Innovations Tagged With: Automation, Data, Inbound Marketing, Lead Generation, Marketing

What is Growth-Driven Design?

Feb 1, 2016 By Synecore

With the ever-evolving world of marketing, businesses are spending an excessive amount of time and money on traditional website redesign, usually resulting in late launches and budgetary overruns. Traditional website redesigns can be unpredictable and receive little or no periodic updating and improvement which, more often than not, necessitates a further redesign as soon as one-to-two […]

Filed Under: Online Marketing Tagged With: Design, Growth, Infographics, Website

Insight into Using Ad Retargeting to Convert Email Leads

Dec 10, 2015 By Synecore

Generating a solid lead list takes a lot of time and energy; the eternal challenge is getting those leads to convert into sales. At first blush, a large email lead list represents a positive sign of business health. However, if you can’t convert the leads into paying customers/sales, then their value is greatly diminished. Q: […]

Filed Under: Advertising and Lead Generation Tagged With: Advertising, Email, Lead Generation

Preparing Your Marketing Strategy for 2016

Nov 3, 2015 By Synecore

As we begin to wrap up the year 2015, now’s the time to start planning and strategizing for 2016. Among the things you’re sure to work through during this time period, your marketing strategy/plan should be on top of the list. A detailed marketing plan sets clear, realistic and measurable objectives (including deadlines), provides a […]

Filed Under: Marketing Plans Tagged With: Marketing, Planning, Strategy

Why Buyer Personas are Crucial to Inbound Marketing Success

Oct 22, 2015 By Synecore

Good morning/afternoon/evening/middle of the night. I would like to grab your attention briefly to talk a little bit about buyer personas and how they fit into your inbound marketing efforts. When it comes to developing your marketing and branding strategy, there is nothing more important than having a clear understanding of your target audience. In […]

Filed Under: Marketing Your New Business Tagged With: Customer Segmentation, Inbound Marketing, Personas

What is an Inbound Marketing Campaign?

Oct 15, 2015 By Synecore

According to HubSpot, inbound marketing campaigns are concentrated efforts that align all of your marketing channels around a single message and goal. After determining the message and goal, the campaign kicks off with a marketing offer—something valuable and relevant for your audience that you promote through your marketing channels. Next, you nurture the leads from […]

Filed Under: Online Marketing Tagged With: Email, Inbound Marketing, Lead Generation, Social Media, Website

Why Your Sales Team Needs to Embrace an Inbound Marketing Strategy

Sep 25, 2015 By Synecore

In my previous sales roles, I was told many times that in order to be successful, I shouldn’t be afraid to reach out to people. I was to go out and find prospective leads. Outreach was key and I should call as many people as I can every day. I needed to put myself out […]

Filed Under: Advertising and Lead Generation Tagged With: Content Marketing, Inbound Marketing, Sales Process

Crafting Emails to Connect with Your Buyer Personas

Sep 18, 2015 By Synecore

One of the most powerful tools for building and sustaining customer relationships is email marketing. It’s cheap, easy-to-use, and is able to reach large quantities of people in no time at all. The problem is you’re probably doing it wrong. All brands who elect to implement email marketing strive to craft emails that drive recipients […]

Filed Under: Online Marketing Tagged With: Customer Segmentation, Email, Personas

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