Sales and Marketing
Insight Is Not the End—It’s the Beginning
Insight is the starting point. Our Insights should create a dialogue or conversation. It should begin a collaborative process, where we and the customer evaluate what it means for them. If our Insight doesn’t start a conversation, we have failed. If we can’t sustain the conversation, we have failed.
Add Value First, Reap Value Later with Proactive Customer Service Skills
I was teaching about customer intimacy and loyalty when one participant asked, “What if your competitor has already built a close relationship with a customer, and you want to get inside?”
3 Ways to Optimize for the Latest Facebook Algorithm Changes
On August 6th, Facebook published an overview of their most recent algorithm changes. These will influence what your fans will see in their News Feed. Check out our recap and what it means for you.
Make Videos Your Customers Really Want to Watch
There are a lot of videos online, and what draws viewers to watch your video depends on if your video stands out. In making a business video, one main question to answer is who are your customers? Without this key piece of information, it is difficult to create content that satisfies your customers’ needs.
5 Tips for Content Marketing on LinkedIn
While the concept of paying for social media face time definitely isn’t a new one, sponsored posts certainly help make LinkedIn a more viable content marketing platform. And, depending on your niche, LinkedIn could work wonders for you.
Why Improving the Customer Experience Matters: A Love Story
Creating a love affair with your customer takes time, patience and empathy. This is a journey that involves new discoveries, exploration and mutual benefit; there will be ups and downs that you, your team and your customers will experience along the way.
Mastering PPC: Tips and Tricks for Image Ads
Text ads may be the bread and butter of the paid search industry, but there is another ad type that also pulls its weight around the paid search house, and can be used in conjunction with your text ads. I’m talking about image ads.
Get Your Web Marketing Priorities Straight: Focus on Search
You need to work on getting traffic to your website through the search engines. Google, Yahoo, and Bing are the #1 referral traffic source for retail websites (35%). Social media ranks fifth out of six (2.4%)!
3 Steps to Create a Local Communication Strategy
Becoming the friendly neighborhood national company requires business owners to create a niche communication strategy—one that joins the conversations already taking place in the community and provides clear solutions for the community members’ everyday challenges, needs and aspirations.
VIDEO: Why Relying on Word of Mouth Marketing May Doom Your Business
Referrals are a great way to grow your business, but relying on them too early can crush your chances of getting the customers you need.
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