Sales and Marketing
VIDEO: What is Pay-Per-Click Advertising?
A quick description of what Pay Per Click is, how it relates to traditional advertising, and why it matters to your small business.
Traveling to Conventions and Conferences: Smart Travel Tips
Traveling for work purposes like traveling to conventions and conferences can be quite a hassle, especially when you have to travel without advance notice. Last minute plans of traveling can make you forget essential items in a hurry or can even make you reach the airport late.
How Graphic Designers Are Missing the Boat on Branding
Graphic design firms have for years neglected a key space that can bring them a significant new stream of revenue. Most of this missed opportunity is due not understanding the opportunity of branding. For far too long, graphic designers have called developing logos “branding.”
Belief and Confidence: Critical for Sales Success
To be successful as sales professionals we have to believe in ourselves. We have to have confidence in working with our customers, in our abilities to bring value to and influence our customers.
This Is Why We Blog
With many ways to grow your small business, blogging might be low on your list of marketing initiatives. However, a well-executed blog can nicely complement your greater organizational objectives. Here are 4 reasons why a blog can help your business attract and engage a loyal consumer following.
The 4 Best Ways to Maintain a Business Partnership
Starting a business all on your own can prove to be one of the more difficult occupation paths to take on. Thankfully, new entrepreneurs will find that the more people they add to their team from investors to employees and partners, the easier it is to run a business.
VIDEO: Taking the Mystery Out of Getting on Google
An important step of marketing your business is to make it easier for people to find your website on Google. But how to do that sometimes seems ridiculously complex. Forget tricks and instead focus on creating the kind of content Google is looking for.