How are potential clients finding your legal services? Grass roots marketing, local listings, and paper ads are viable options, but digital opportunities await interested lawyers. What are some online options for those offering jurisprudence services?
Reading about your services helps a potential client gain a sense of personality and knowhow. Hearing audio clips reveals more personality, but seeing and hearing a potential lawyer via video clips is most revealing.
Consider implementing video on your online ‘about us’ page or leaving tips related to your area of law on a personal YouTube channel. YouTube, among the most popular sites on the web, is leveraged for entertainment, but more importantly for lawyers and education.
Communicating with the general public ushers better relations and awareness. Not many laypeople are familiar with specific laws. In some cases, people would like to know areas of the law, regardless of an immediate need. Implement a way for people to read ongoing insight from your law office via email marketing.
Host signup options from your website, allowing more people to learn about you and specific areas of law, but provide the option of cancelling incoming emails at any time! Emailing is one variety of communication LexisNexis Law Firm Marketing suggests to those seeking to connect with potential clients.
Mobile Version of Website
More people leverage mobile devices and smart phones than ever before. Depending on your area of expertise, a potential client may need a question answered or get in contact quickly. Does your website host a mobile version?
With each day, more people grow accustomed to leveraging mobile devices. If your law service does not have a mobile version, it’s losing potential clients and money to the competition. Ensure contact information is easily attainable, and a one-button function allows potential clients to make the call.
Like email marketing, blogging allows a lawyer to release usable information to the public, yet unlike emails, blog pages get indexed by major search engines, such as Google. Potential clients land on pages based on concentrated keywords. The more often your office blogs, better the chances of potential clients finding your information.
Ensure your website is optimized for particular services as well as geographic locations. Create an editorial calendar, guaranteeing ongoing indexation and better rankings according to your area of expertise.
It’s difficult to meet with clients at times, especially if you are out of town on business, or they cannot get to your office due to injury. Google hangouts offers a free and technologically effective way to communicate with potential clients. Additionally, like YouTube, it provides opportunity for clients to see, hear, and all-around experience your expertise and personality, making a bigger impression on them.
Even better, up to ten people can ‘hangout’ at once, so partners and other members of your legal team can be on the online conference call at once. Save it for future reference or your internal files, or upload the conversation online, so others can gain a sense of how your office operates and communicates with potential clients.
Offline advertising helps lawyers gain traction, but in today’s world of technology, it’s not enough. Furthermore, simply hosting an inert website only breaches the surface of options available to those leveraging digital properties.
What marketing techniques have you tried for promoting a professional practice?
Jeremy Sanderson has extensive experience in business website marketing. He is also a search engine ranking consultant. He enjoys keeping up with the latest developments in SEO and his articles appear on various business website marketing blogs.
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