Sales and Marketing
How to Get to Yes
We all love to hear more yeses and Yes is the key to more sales in any direct sales business. Here is a simple system to boost your number of yeses so that you can increase sales and make more money from home.
Position Yourself as a Trusted Brand
When your mission in business is to create a product or service with integrity and to earn a reputation as someone who cares about people more than earning money, you’re on the right track. One company I love to use as an example of establishing a trusted brand is Honest Tea.
7 Marketing Trends You Should Not Ignore
The capability to use marketing tools and technology without having to beg or pay for attention is unprecedented. It’s a time where you can now build your own crowd to market and sell to without paying the mass media gate keepers. This freedom to take control of your own marketing comes at a cost.
How Are You Evaluating Your Clients?
While I’d like to think we make good decisions based entirely on gut instinct, there are often hidden red flags. One tool we have implemented with success in our company is a client scorecard that rates our clients and their fit for us, past and prospective.
Will Google’s Gmail Update be the Death of Email Marketing?
Just as everybody seems to have become comfortable again Google has announced its plan to roll out a new layout for its Email client, Gmail, which will force Email marketers to rethink, and ultimately rework their methods.
How to Turn Your Customers into Company Evangelists
Ever wonder how companies like Apple are able to get its customers to advertise for them? That company has some of the most enthusiastic users on the planet. Apple’s secret? Education.