Depending on the industry and nature of your business, your target market can be categorized very narrowly toward a specific type of individual or generally as a wide scope of the general population.
Harry Kierbow
Creating a Content Strategy
A content strategy is your road map for managing content generated by your company. It can include information on the type of content and the medium used, as well as the timing of this content.
Is social media important?
The importance or value of social media advertising and marketing varies by the business product or service, target audience, and other factors. Just like other types of advertising, it is often necessary for a business to test new advertising methods in order to obtain in-market results that indicate effectiveness.
Social Media is a Conversation: Don’t Turn Your Back
Don’t just throw your content out and walk away. Make sure you are accessible and responsive to any feedback coming from your fans. If you do this well, you will see a return on your time spent answering these questions and comments.
Google Plus Local Tips for Franchises
As with anything that directly relates to the world’s most popular search engine, Google Plus Local can be a useful tool for your small business to engage prospects in the surrounding area.
Using Hashtags on Facebook
You may have heard the announcement that in June 2013, Facebook instituted hashtag functionality into their site. The reason businesses love hashtags is that not only do they inspire interaction and generate buzz amongst followers but they are searchable and easily measurable.
