Sales and Marketing
Big or Small: Brands That Stand Out Drive Sales
In the public domain, discussions on branding are almost exclusively focused on multi-national brands, brands we see in our daily lives. Brands such as Apple, General Motors, Google and McDonald’s. In discussing these powerful brands it becomes hard for small and medium size enterprises to recognize the value of branding. To these entrepreneurs, branding is the domain of world companies. Not so.
Standing Out at a Trade Show
Trade shows are events that can help businesses gain new customers, connect with existing customers, and get the exposure that they need. In order to stand out from the crowd, there are many things you can do.
Are You Waiting to be Perfect?
The biggest challenge for any blogger, content creator, and publisher is to “start.” Many of us wait to be perfect before publishing. Others are afraid that what they create will be judged as more of the same or they have nothing that will be seen as meaningful or insightful. Some are afraid of making a mistake.
5 Ways to Get Great Customer Testimonials
Customer testimonials help making selling your product easy. Potential prospects often want proof that your product works the way that you claim it does. Customer success stories help validate your product and your company in general. If a customer loves your product, you have an easy job on your hands.
Does Your Boss Understand Marketing? 3 Recommendations for Different Boss Types
If your job involves marketing in any way, shape, or form, does your immediate supervisor or boss “get” it? Does she have a basic understanding of marketing so that you are empowered to do your job and make your business or nonprofit look good and succeed?
Why “Government” Needs to be Part of Your Business
In 2012, over 85,000 local, state and federal governmental agencies combined to spend more than $6 trillion—that equates to over $30 billion each workday ($30 BILLION PER DAY). The combined annual spend of these agencies makes governmental agencies in the U.S. the “largest purchaser in the world.”
Why Should You Take Email Marketing Seriously?
While some of you are aware of what email marketing is, for many others it is a new way of maintaining connection with your audience. However, the buzz is everywhere. Like social media, email marketing is an indispensable business tool. It allows to build and maintain a relationship with your prospects and customers.
Brand Bump Ahead!
Everyday, yesterday’s unseen challenges become today’s clear problems. Here are some strategies for identifying signs that trouble is ahead, giving you an opportunity to attack the problem now.
In Marketing the Constant Is Change
There are lots of ways to stay current but it all starts with the attitude of recognizing that it’s a part of your job and it’s one of the ways you keep your company relevant and profitable.
Business Networking: 7 Warning Signs You’re Probably Doing It Wrong
Most people do business networking wrong. Most people literally have no idea how to network the right way—and by the “right way” I mean, “the way that gets results.” So to help you figure it out, I’ve put together this handy list of seven warning signs.
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