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Home / Archives for Ryan Healy

Ryan Healy

Ryan Healy

Ryan Healy

Ryan Healy is a direct response copywriter. Since 2002, he has worked with scores of clients, including BoostCTR, Alex Mandossian, Terry Dean, and Pulte Homes. He writes a popular blog about copywriting, advertising, and business growth, has been featured in publications like Feed Front magazine, and is a regular contributor to WordStream.com, BoostCTR.com, and MarketingForSuccess.com.

An Embarrassing Business Story I’ve Never Shared

Mar 9, 2015 By Ryan Healy

Today, I’m quite a bit older and hopefully a little bit wiser. I still make mistakes. But I like to think I make fewer of them. And I do my best to minimize the damage when I do make them.

Filed Under: Sales Activities Tagged With: Lead Generation, Mistakes, Ryan Healy, Sales Activities

Digital Advertising’s Biggest Demon

Jan 9, 2015 By Ryan Healy

Ever since the advent of AdWords, fake clicks have been an insidious problem for advertisers. But today that problem is bigger than it’s ever been before.

Filed Under: Advertising and Lead Generation Tagged With: Advertising, Online Strategy, Ryan Healy, Search Engine Marketing

The 3 Struggles of a Professional Who Really Cares

May 23, 2014 By Ryan Healy

When you honestly care, you’re going to face three kinds of obstacles. Press forward. Improve. Press forward. Improve. Don’t expect others to carry what is yours to carry. And don’t allow others to guilt you into carrying what is theirs.

Filed Under: People Skills Tagged With: Overcoming Obstacles, Solving Problems, Value

How to Double Your Productivity (Really!)

May 15, 2014 By Ryan Healy

The #1 obstacle to being productive is distraction. So any method that helps you eliminate or ignore distractions can greatly improve your productivity. I’ve been using the Pomodoro technique religiously this month and it’s made a noticeable difference in my daily output.

Filed Under: Best Practices Tagged With: Apps, Efficiency, Productivity, Ryan Healy, Time Management

How to Survive Lean Times

May 7, 2014 By Ryan Healy

Everybody who is in business for himself (or herself) is going to have dry spells every once in a while. So plan for them. Focus on controlling the things you can control.

Filed Under: Budgeting and Personal Finance Tagged With: Budgeting, Cash Flow, Expenses, Financial Management, Revenues, Ryan Healy

How Good Copy Can Make Your B2B Sales Presentations More Effective

Apr 29, 2014 By Ryan Healy

I used to think copywriting was good for selling consumers stuff like penny stock newsletters, rare gold coins, and for causes that preserve fish habitats. But I couldn’t have been more wrong.

Filed Under: Advertising and Lead Generation Tagged With: Advertising, Differentiation, Ryan Healy, Writing

Countdown to 2015: US Giving Up Control of the Internet

Apr 4, 2014 By Ryan Healy

Recently, the U.S. government announced plans to let go of global Internet control. As a result, many experts are speculating about the Internet’s future. Some are optimistic while others raise concerns about potentially serious problems.

Filed Under: eCommerce Tagged With: Government, International, Online Strategy, Regulations, Ryan Healy

The Super Bowl Ad That Actually Sold Something!

Feb 7, 2014 By Ryan Healy

Super Bowl XXXLVIII was filled with all the commercials you’d expect… the kind that make you laugh or tear up, but leave you struggling to remember the company that ran the ad or what they were trying to sell.

Filed Under: Advertising and Lead Generation Tagged With: Advertising, Branding, Ryan Healy, Sales Strategies, Video

Will Your Prospects Read a 10-Page Sales Pitch?

Jan 10, 2014 By Ryan Healy

If I can put a compelling letter in your hands that talks all about one of your major interests, chances are you’ll read it. Doesn’t matter whether it’s five pages or 10 pages or 20-plus.

Filed Under: Sales Activities Tagged With: Learning, Marketing, Ryan Healy, Sales Strategies, Writing

How to Turn “Showrooming” to Your Advantage

Dec 5, 2013 By Ryan Healy

So if retailers can’t stop showrooming, what are they doing about it? And what suggestions did readers of my blog have for turning showrooming into an advantage?

Filed Under: Marketing Plans Tagged With: Big Box Stores, Competitors, Differentiation, Online Strategy, Retail, Ryan Healy

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