“Stop trading time for money.” Thanks to the Tim Ferrisses of the world, that has become the rallying cry of people who are stuck in a job they don’t like and who want to create the freedom to quit and do something different. They say it with pride, confident they are making the smart, strategic […]
Danny Iny
The Product Marketing Strategies of Best-Selling Toys Can Make You Money
The toy industry is no child’s play. Aside from being a multi-billion dollar industry, it delivers some of the most innovative products year in and year out. In this post, we’re going to look at some of the bestselling toys for kids, and what their product marketing strategies can tell us about creating a product […]
10 Hottest Marketing Trends in 2018 (And What They Mean for Your Business)
“Alexa, what’s the temperature outside?” I say as I juggle my daughter and son into their clothes for daycare. Five years ago, I didn’t think I’d end up asking a little round gizmo to give me information. Especially since I already had a mini-computer in my pocket—my phone. But here I am talking to a […]
Why the First $1,000 is the Hardest
You’re not getting paid what you’re worth. You feel under-appreciated, and no one takes you seriously. Your income comes in fits and starts, if at all… and it never adds up to enough. Here you are, trying to get your business off the ground, and it’s such a struggle that you’re almost tempted to throw […]
3 Online Marketing Trends You Need to Know for Success in 2016
It’s a new year. And as new years often are, it’s brimming with the excitement of new plans, new hopes, and the possibility of making your business dreams a reality. But a new year also ushers in a touch of trepidation to go with all that excitement. The online marketing landscape changes so fast it […]
Seth Godin Was Wrong: The Trouble with “Remarkable”
Seth Godin is a pretty smart guy. He invented permission marketing, popularized tribes, and taught us how to become the linchpin of our professional environments. He also reinvented book publishing with the Domino Project. Among his many good ideas is the concept of the Purple Cow—the idea that being remarkable is the key to attracting attention and success. Well, I […]
Finding Ideal Customers Using the Value Quadrant
Do you ever get an email from a prospect who asks question after question only for them to finally decide they’re not interested? You spent hours answering their questions, got excited about the possibility of a new customer, and suddenly all communication has stopped. You’ve been ghosted. In an ideal world, it would be easy […]
5 Tips for Better Storytelling
The emphasis on analytics driven digital advertising nearly destroyed storytelling’s role in marketing. However, with a new push in content marketing, storytelling is making a comeback. After years of measuring clicks, impressions, and sales, marketers now measure effectiveness in engagement: likes, favorites, retweets, and shares. Marketers are learning to go beyond getting an audience’s attention […]
No Blunders! Avoid These 5 Startup Mistakes
Why do startups fail? Is there a recipe for success for your new and exciting business venture? Unfortunately the answer is no. There is no way to guarantee success in your new business. While there may be recipes (or templates) you can use to help you on the path to success, it’s also useful to know […]
3 Headline Writing Tips That Guarantee Success
Headlines. You’ve already read a lot about them, no doubt. But they are extremely important, hence why they get and deserve so much attention. Headlines creep into everything you do whether you run an online or offline business. Here is just some of the following where headlines are necessary: Websites Direct mail sales letters Landing pages Brochures Print […]
