You might not see it on the surface, but your company collects tons of data. With every visit to your website and every transaction that takes place there, you should be collecting the basic demographic information of your buyers and what they like to buy.
We all know that the average web user is not likely to comb through lots of pages of search engine results to find what they want. The average web user probably won’t look past the second page of search engine results. That’s why you work so hard on your SEO—to make sure your site isn’t just indexed but that it gets ranked highly so people will actually see it.
When you’re initially starting up your company, any investment can feel like a welcome investment. The reality is that not all money is created equal. There are investors you want to attract and others you don’t.
When you first started your business, doing the payroll was pretty easy. You paid yourself and maybe one or two employees. You could do the whole shebang in a couple of hours using desktop PC software. Now, though, your company has grown.
Small Biz Club is the premier destination for small business owners and entrepreneurs. To succeed in business, you have to constantly learn about new things, evaluate what you’re doing, and look for ways to improve—that’s what we’re here to help you do.