Sales and Marketing
Why a Trade Show is Just Like Living Life
I have been attending a lot of trade shows and vendor fairs lately, so this topic has been on my mind. It seems as though what works on the trade show floor also works in life and vice versa.
Direct Mail is the Hot New Media
Who would have thought it? People have been predicting the death of direct mail for over a decade. And yet, here we stand in 2013 and have to admit—direct mail is the hot new media.
What a Nasty Rash Taught Me About Marketing
Empathy is probably one of the most effective yet under-employed “ingredients” in successful marketing. If you can genuinely empathize with your customers, they’re going to feel it.
Selling to Whole Foods: 6 Steps to Success
Getting your product into national chains is never easy, but the rewards are big if you are persistent. The following steps will put you on the road to success.
Combining Email and Video Marketing: Yay or Nay?
The fact that you’re contemplating incorporating an online video platform into your company’s marketing strategy is proof that video has already appeared on your radar screen. It’s not just your imagination. Video is shouldering a much broader role in turning interested browsers into paying customers.
Email Marketing or Social Media Marketing?
The whole world seems to have been bewitched by the power of social media. However, as a startup business entrepreneur or a small business owner you are more concerned about a marketing tool and system that will fetch you high revenue for minimum costs.
Retargeting 101 for Small and Mid-Size Businesses
Simply put, “Retargeting” is the action of displaying a banner ad to a user online that has either been to your website, or has shown intent on your type of product of service.
What is Deal Loyalty?
True loyalty programs are built on the basis of establishing a long-term positive relationship between the company and the customer and is not accomplished with a single “deal” or even multiple “deals.”
10 Content Basics to Include on Your Website
Filling your site with content is an important step for your small business. When you’re creating content, there are some basics that you want to be sure to cover in order to get the most from your site. Here are 10 content basics that are a must for any small business site.
6 Email Marketing Methods Sure to Lose Customers
The rise of email launched an entirely new branch of marketing possibilities that businesses quickly latched onto as a way to lure new customers and keep in touch with current ones.
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