Sales and Marketing
Appreciation Marketing; A Strategy Based on Gratitude
Appreciation marketing is based on a simple premise: if your customers know that you appreciate them, they’re more likely to keep coming back to you. It’s often easier to convince an existing customer to stick with you than to keep going out and finding new prospects.
Top 5 Forms of Advanced Content Marketing for Lead Generation
Content marketing is a necessity for every company that needs B2B lead generation, although many companies are unsure about how to use it to acquire leads. In reality, B2B content marketing is very simple, but its success hinges on providing a continuous stream of fresh and valuable content that is focused on specific buyers.
New Facebook Page? Here’s How to Get People to Like You
You just set up your Facebook Page: great! The next step is to actually connect with people, which means you’ll have to get them to “like” your Page. When people like your Page you’ll have an audience you can engage with on Facebook.
The Impact of Compassion
Do not underestimate the bottom-line impact of compassion. The ability to show care, empathy, and compassion is a heavy component of trust. The ability is rooted in two long-standing virtues.
Loyalty is not Black and White
There have been a number of articles written regarding loyalty as if it were a black-and-white topic. The authors have made loyalty appear to be a term something like pregnancy. You’re either pregnant or you’re not.
Does Your Customer Understand Your Differentiation?
I’m often amazed by the discussions—or absence of discussions—on differentiation. In order to win, we have to differentiate our solutions, but we have to differentiate them in the areas the customer cares about.
Marketing Orchestration? That’s My Line!
As a music major and former music teacher, I’m biased towards using musical metaphors. Marketing orchestration—a new buzz phrase coined by Forrester Research for Responsys. What is it?
Embrace the Limb
For all the words I write on branding, everything I’m saying boils down to this: if you’re not playing, you’re losing.
What We Talk About When We Talk About Content
“The first thing to understand about content strategy is that no two people understand it the same way. It’s a relatively new—and extremely broad—discipline with no single definitive definition.”
Evolve Your Email Marketing
The effectiveness of email is continuing to rise. As consumer expectations and technology evolve, so must your approach. 29% of consumers now open email on their mobile device, yet only 2% of companies have an advanced mobile email marketing strategy.
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