In marketing, keeping score matters. There was a time when being funny or memorable was enough. Back then, there was an obvious line between marketing and sales and we marketing types didn’t need to worry as much about ROI. Today, that’s how a CMO or agency gets fired. Every dollar spent needs to contribute to […]
Drew McLellan
Do You or Don’t You Gate Your Content?
Your website is your marketing workhorse. The more people who visit it and find the content compelling, the better. It should reflect not only what you sell but also who you are as a company and how you connect with your customers. Unfortunately, it’s not a “build it and they will come” sort of a […]
Are You Hiding From Your Customers in Plain Sight?
Who doesn’t want to be found? Whether you have a retail shop or sell your time and talent – every business needs to be findable. There’s an expression that says “if Google doesn’t know you exist, then you don’t exist” and in today’s world, there’s a lot of truth in that statement. You need to […]
Where Are You Listening?
Do you still have a customer service number that you promote on your product packaging, website, or collateral material? Do you get many snail mail letters from disgruntled customers? How about drop-ins, asking to speak to a supervisor. That’s how people used to complain when a product or service didn’t live up to their expectations. […]
Avoid These 5 Social Media Fails When Facing Trouble
I covered this not 6 months ago but feel that the situation each and every one of us finds ourselves in today, calls for us to revisit social media and the way it has changed the way we learn about, share and react to big events – good or bad. We rush to it to […]
Watch the World Change
Now that we’re a few months into the new year, I hope that you have more than begun to sketch out your plans for 2020 and beyond. As you push into 2020 and map out your plan for 2021, it’s a good time to channel your inner marketer and lean on your curiosity and imagination. […]
Your Inner Circle
A business is influenced by so many people that as business leaders, we need to choose those influences carefully and cautiously. That’s even truer when it comes to our inner circle. Motivational speaker Jim Rohn is probably most famous for his statement that we are the average of the five people we spend the most time with. And […]
Build Your Buying Journey Step by Step
One of the staples of marketing is the ability to understand how a human being goes from never having heard of you to actually buying something from you, time and time again. In simple terms, it can be thought of as a sales funnel. But, that suggests a very linear, logical progression and if there’s […]
Clients You Love
The truth is not every client is created equal. We all know that there are clients we love to serve. We’re able to provide them with incredible value and they appreciate the work we do. The relationship goes beyond the transaction and makes our work meaningful. Wouldn’t it be wonderful to work with a bunch […]
Tools of the Trade
One of the best outcomes of the proliferation of the Internet into all of our worlds is the access that it affords us to information, each other, and tools that make our jobs easier. In our work for clients, we’ve found some tools that allow us to help clients react faster, smarter and produce more […]
