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Home / Archives for Drew McLellan

Drew McLellan

Drew McLellan

Drew McLellan

Drew McLellan has owned an advertising agency for almost 20 years, serving local, regional and national businesses. He also coaches hundreds of agencies on business best practices through peer to peer networks, workshops and consulting.  Drew is often interviewed/quoted in Entrepreneur Magazine, New York Times, CNN, BusinessWeek, and many others. The Wall Street Journal calls him “one of 10 bloggers every entrepreneur should read.” He blogs at both www.DrewsMarketingMinute.com and www.BuildABetterAgency.com.

2nd Year of COVID: Now What?

Feb 10, 2021 By Drew McLellan

It’s been a bit daunting to approach planning for this year, given the upheaval and chaos we are still experiencing. I have yet to meet a business person who did not declare 2020 to be the most perplexing and challenging year of their career. Despite all of the unknowns, we still have to have a […]

Filed Under: Personal Readiness Tagged With: Attitude

How Do I Stand Out From the Crowd?

Nov 5, 2020 By Drew McLellan

A few summers ago, my daughter and I spent some time in South Africa on a safari. When we first got there, all of the zebras pretty much looked the same, other than their relative size. But as we looked more closely (and our guides patiently pointed it out), we began to recognize that every […]

Filed Under: People Skills Tagged With: Competitors

2021 Planning Deconstructed

Oct 28, 2020 By Drew McLellan

Big, small, for-profit, or not for profit – every organization needs a marketing plan, and that marketing plan requires a refresh every year. Now is the time to get your ducks in a row for 2021. The channels, audience expectations, and possibilities are changing faster than we can keep pace. A three-year-old marketing plan is […]

Filed Under: Run and Grow Tagged With: Marketing Plan

Report: Brand Leaders Seek More Media Cohesion

Oct 13, 2020 By Drew McLellan

New CMO Council research provides insight on creating more effective integration between public relations and marketing The Chief Marketing Officer (CMO) Council, produced in partnership with Cision, published a new report – Bridging the Gap for Comms & Marketing: Building Cohesion in the Age of Customer Disruption. The report details the best practices and technologies […]

Filed Under: Online Marketing

3 Most Essential Rules of a Viral Marketing

Sep 25, 2020 By Drew McLellan

Pre-COVID, my daughter and I flew to Vegas to see a Lady Gaga concert. We were fortunate and had terrific seats. Right before the show started, security walked Bradley Cooper to the seats directly in front of us. As you probably know, he and Lady Gaga co-starred in A Star is Born and everyone was […]

Filed Under: Social Media Tagged With: Video

Are You Selling From a Position of Confidence?

Sep 17, 2020 By Drew McLellan

Given everything we’re all carrying on our shoulders right now, how in the world do we muster up the confidence to sell? Marketing and sales are all about confidence. When you believe in what you’re selling, know it is the right answer for the prospect, and can see the benefits the prospect could enjoy – […]

Filed Under: Sales Activities, Sales and Marketing Tagged With: Confidence

The ROI of gratitude

Aug 26, 2020 By Drew McLellan

When you focus on being thankful, there’s nothing but good that can come from that emphasis. I have always believed that gratitude can be a business’s secret marketing weapon when it’s baked into the company’s values, policies, and behaviors. I believe that most people are grateful by default. But I do not believe most people […]

Filed Under: Relationships, Sales and Marketing Tagged With: Customer Appreciation

How to Get Ratings and Reviews for Your Small Business

Aug 20, 2020 By Drew McLellan

A couple of summers ago, my daughter and I went on a three-week African adventure. As you can imagine, we stayed in many different hotels, resorts and safari lodges while we were there. We also enjoyed the company of several different tour guides, tour companies, restaurants, and venues. Every one of those businesses survives and […]

Filed Under: Relationships, Sales and Marketing Tagged With: Ratings, Reviews

The Art of Overcommunication: 13 Ways to Be Transparent

Jul 20, 2020 By Drew McLellan

Overcommunicate Upfront As businesses reopen and invite customers back into their establishments, it’s safe to say everyone is on edge. Business owners are understandably concerned. Just because they’ve reopened or their employees are coming back, that doesn’t mean the clients will. Employees are anxious too. They are worried about their physical safety, but they’re not […]

Filed Under: Best Practices, Leadership Tagged With: Communication

Do You Keep Score?

May 22, 2020 By Drew McLellan

In marketing, keeping score matters. There was a time when being funny or memorable was enough. Back then, there was an obvious line between marketing and sales and we marketing types didn’t need to worry as much about ROI. Today, that’s how a CMO or agency gets fired. Every dollar spent needs to contribute to […]

Filed Under: Sales Activities, Sales and Marketing Tagged With: Analytics, Metrics

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