Marketing automation is one of those buzz words that is being bandied around quite a bit lately so I thought it was time to define it and help you determine if it makes sense for your business. Marketing automation refers to software platforms and technologies designed to help businesses market/communicate more effectively on multiple channels […]
Drew McLellan
Digital Isn’t a Department
Many companies are trying to “manage” the onslaught of changes brought about by today’s digital trends by creating a department to deal with all of the new technologies, social networks, web trends, marketing automation and other aspects of this quickly changing landscape. I get it. It’s a lot to wrap your arms around. It’s comforting […]
Metrics That Matter
One of the most famous quotes about advertising is from a merchant named John Wanamaker and he said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Back when I started in the business much of the work we did was difficult to measure all the way […]
Power Up LinkedIn
When business people and marketing types talk about social media, they immediately default to networks like Facebook, Twitter, Pinterest, and Instagram but the true powerhouse network, LinkedIn, is rarely mentioned. If you live in the B2B world and you’re not spending time on LinkedIn every week, you’re missing out on an incredible opportunity. For most […]
Social Media Fails During a Crisis
Social media has changed the way we learn about, share and react to big events—good or bad. We rush to it to celebrate but we also rush to it when the world is in danger or a tragedy has occurred, whether it’s a natural disaster like Hurricane Sandy or acts of terror like the shootings […]
Mini Marketing
The list of marketing tactics that you can use to reach an audience is staggering. The different ways you can slice and dice humankind into different audience segments is never-ending. The stories you can tell and the messages you can deliver are countless. And that’s exactly what is ruining your marketing. The truth is there […]
Take a Stand
My idea of a great shampoo is the bottle that’s on sale for $1. But this past weekend, I spent $6 for a bottle of Dove for Men+ Care. Why the big splurge? It had nothing to do with my hair and everything to do with my heart. More than ten years ago, Dove’s agency […]
What Happened to Grace?
I love social media and the whole concept of access that it’s brought to the forefront. Ten years ago consumers had no idea how to get a company’s attention. Sure, they could call the 800 number or write to “customer service” at the company’s corporate headquarters but neither was very reliable. Even if the company […]
And Action!
It seems simple on the surface. You sell something awesome that people really need and want. In theory, all you should have to do is let them know you’re open to selling it to them, right? And yet we’ve all experienced the frustrating situation of having someone tell us that they genuinely want what we […]
Do You Work with The Sales Team?
Like it or not, whether you work for an agency or client-side marketing department, much of your success is out of your hands. In the “you can lead a horse to water but you can’t make him drink” analogy, it’s your job to lure the horse to the water. But you are depending on the […]
