A laid-off MBA turned successful entrepreneur, Reema Khan explains the advantages of American culture for immpreneurs.
Immpreneur
Getting into America’s Malls
Getting your service or product into a mall isn’t easy. To find out what you should know to be successful, we talked to Michael Anderson, assistant vice president of leasing development for the Santa Monica-based mall operator Macerich.
Selling Against the Odds
Traveling salesmen used to get people to handle their merchandise so they could fully appreciate their unique qualities. Human nature being what it is, once a customer had the product in their hands, they were much less likely to give it back.
Threading Her Way to Success
As a child in India, Reema Khan used to spend hours after school helping out at her mother’s beauty salon. That experience came in handy after she moved to America, got an MBA, found a job, was laid off—and had to figure out her next best step.
How to Win Government Contracts
Entrepreneur Lloyd Hawthorne launched his Bronx-based Golden Krust Caribbean Bakery in New York City in 1989. But his first really big break came in the 1990s, when he won contracts to supply food to the prison at New York’s Rikers Island and the New York City public school system.
6 Steps to Win City Contracts
The New York City Department of Education (NYC DoE) is the largest system of public schools in the United States. At any given time, there are literally hundreds of contracts open to the market for potential bids.
Lessons from the Golden Krust Caribbean Bakery
Jamaican-born Lowell Hawthorne’s recipe for entrepreneurial success has been to offer West Indian natives living in the U.S. a taste of home.
Selling to Whole Foods: 6 Steps to Success
Getting your product into national chains is never easy, but the rewards are big if you are persistent. The following steps will put you on the road to success.
How to Get Your Product into Whole Foods
It surely is the Holy Grail for food immpreneurs: getting your products on the shelves of Whole Foods. Here’s what Errol Schweizer, executive global grocery coordinator, told us about how to get into Whole Foods—and turn your product into a sensation once it hits the shelves.
In Search of the Perfect Fish Oil
When Joar Opheim was growing up in northern Norway, he competed in gymnastics, a sport known for its punishing training regimens. What Opheim didn’t imagine at the time was that, years later, he would move to the U.S. and build a thriving business producing his own high-quality fish oil.
