Debarati Mukherjee

Debarati Mukherjee is an accomplished blogger, journalist, and communicator, with over five years of media writing experience. She has written on diverse subjects ranging from entrepreneurship and small businesses to human rights, beauty, fashion and fitness. There are more than 100 articles credited to her name. Presently she is working as Director Communications with Ruby on Rails Development Company, Idyllic Software which is technology partner to startups and helps grow their business. You can follow her at Twitter or LinkedIn or write to her:


Email Marketing or Social Media Marketing?

The whole world seems to have been bewitched by the power of social media. However, as a startup business entrepreneur or a small business owner you are more concerned about a marketing tool and system that will fetch you high revenue for minimum costs.

Choose Your Incubator Wisely

If you are considering starting up your own small business, getting well-grounded advice from experienced people can be profitable. That’s where an incubator comes in.

Score High with the MVP Advantage

“The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.”

Go Green with Your Startup

More and more companies are pledging to promote a green culture or an eco-friendly environment in their workplaces and reduce their carbon footprint in the years to come. While this is especially common in large companies, it might seem like a nice idea that is out of reach for a smaller business.

Live the Entrepreneurial Addiction

Entrepreneurs are a gang of smart folks, who know how to govern their lives and climb up the business ladder with valued progress every time. They are a pack of creative people who are blessed with far sighted vision, strong business pursuits, and a deep sense of responsibility.

Insights from a Successful Solopreneur

This post is going to talk about the journey of a solopreneur, Bjorn Forsberg, who successfully launched a Shopify product, OrderlyPrint, while continuing his day job. There are some interesting lessons from his journey that contradict a lot of what you read about entrepreneurship.

Why Should You Take Email Marketing Seriously?

While some of you are aware of what email marketing is, for many others it is a new way of maintaining connection with your audience. However, the buzz is everywhere. Like social media, email marketing is an indispensable business tool. It allows to build and maintain a relationship with your prospects and customers.

5 DIY Tactics to Boost Your SEO

Like all startup entrepreneurs, you too surely have high hopes to scale your business up the ladder with SEO. The better your SEO (Search Engine Optimization) rank, the bigger your business can grow. However, it is not easy when you are a startup entrepreneur. Here are some do-it-yourself steps.

The 5 Best Ways to Crowdsource for Your Startup

Follow these tips and get set to rock your startup using crowdsourcing! Now you can easily approach your friends on social media networks and direct people to invest in your business and see it grow up day by day. But you can use crowdsourcing in lots of different ways.