Sales and Marketing
Google Analytics Can Reveal Your Best Opportunities
Does your small business “sort of” use Google Analytics? Maybe you’re set up with an account, but unclear on how to unravel data from the vast amount of complexity? If so, you’re not alone. Google…
Embrace Emojis in Your Online Marketing
I’m a millennial, but for a long time I was staunchly anti-emoji. I found them occasionally funny and mildly annoying. I would get them in text messages from friends and roll my eyes. However, one…
State Supreme Court Decides in Favor of Nasty Reviews
The Oregon Supreme Court recently reaffirmed the legal protection of nasty reviews as free speech. Which reminds me of the ongoing opportunity and problem of reviews. Amazon.com reviews, Yelp reviews, Google, TripAdvisor, and all of them…
5 Secrets to Creating Great Content, According to Matt Keezer
Marketing has evolved and changed greatly in the online age. From company websites, to online ads, and content marketing, staying on top of best practices in the online industry is about mobility, quality, and, perhaps…
Set Specific Goals for Text Marketing
Mobile marketing continues to increase in strength and demand. This is partly due to the sizable market and partly because texting is engaging, effective and interactive. These statistics will show you exactly what the SMS…
Customize Events to Reflect Your Brand’s Personality
What is your brand’s personality? Are you formal, fun or just plain boring? Brand personality is a set of emotional and associative characteristics that are connected to your company name. Brand personality can differentiate your…
5 Fundamentals for Building a Successful Brand
In the eyes of your customers, your brand is who you are. Your brand is what people think of when they think of your company—it’s a mix of intangibles like feelings and perceptions along with…
Help with Yelp: Responding to Negative Reviews
67 percent of users are influenced by online reviews when making a purchase (Moz). Customers rely on reviews to find brands that will provide them with the best – product, service, experience, you name it! Taking the…
Using Promotional Items to Build Client Relationships
A friend of a friend gave his wife a vacuum cleaner for Christmas. Relating this story to me, my friend wondered out loud how it was possible that his buddy was still alive. This is…
3 Must-Haves for Your Small Business Microsite
A microsite employs different branding techniques to reach a new target audience, produce more interest in your brand and result in new leads. According to the Content Marketing Institute and SproutWorth, over half of content…
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