Sales and Marketing
The One Question to Stop Them in the Trade Show Aisle
Wouldn’t it be magic if we could find one (unique to us) question to ask people passing the booth or table as they pass in the aisle of the trade show? I asked a number…
How to Handle Negative Reviews Online
It’s a scary thought. Hearing someone say something negative about your business baby is hurtful and frustrating, but it doesn’t have to be that way. Before you buy a franchise in your area, it’s important…
A Personality-Based Approach Leads to More Sales
One of the most effective ways to be a successful salesperson is to use a client-centered approach to sales. That means tailoring your sales presentation to suit the personality and specific needs of the client….
How to Engage in Content Marketing Like the Big Boys
Here’s a terrific opportunity to educate your customers in a big way and at the same time show your expertise. Write an eBook on your specialty. This doesn’t have to be the size of a…
How to Add Inspiration and Aspiration to Your Brand, Part 2
In keeping with “How to Add Inspiration and Aspiration to Your Brand – Part 1,” today’s post (Part 2) focuses on the second important feature of a strong brand – aspiration. When you listen to the…
10 Ways Marketers Are Making You Addicted to Apps
Mobile phones have made more of an impact on our lives than any other invention, and are top of the list when considering the question, “How did we survive without them?” Not only are we…
3 Ways Co-Marketing Can Help Your Small Business Thrive
Co-marketing is helpful for a business of any size, but it’s a necessity for small businesses. Why? Traditionally, small business might be lucky to have a small dedicated marketing department. But, more often than not,…
Are They at 57% Yet?
As a kid, I recall many of our family vacations involved long drives to some place or other. Inevitably, after my sisters and I exhausted the car games we played in the back seat, we’d…
Why Philanthropy is Good Business
With consumers becoming more aware of who they purchase their goods from and how these companies operate, becoming known for charity work and ethical business practices is a hot topic these days. Reputation is key…
Marketing and Big Data: Finding That Needle in the Haystack
We once measured our audience using demographic buckets, especially with the use of age groups, gender, and financial ability as keys. Classic marketing teaches us that this is the best way to define our audience,…
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