Sales and Marketing
My Fish Bowl Story of Marketing Mistakes
Here’s a mistake I made that taught me a lot and helped me teach others. The Mistake Many years ago, I took a new product—early business planning software—to its first trade show. We did the standard…
3 Common Reasons Your Web Marketing Isn’t Working
There are very few businesses yet to embrace online marketing, they know that their customers are looking for them online. They know that to be seen as a serious contender in today’s market, they need to…
What Will You Do with Your Inbound Sales Leads?
One of the biggest challenges for many small business owners is getting enough new sales leads—you’re always marketing and networking and getting customer referrals and buying PPC ads and posting on social media, all in…
Choose the Right Videographer to Enhance Your Marketing Campaign
By now, most businesses know that content is king, but what type of content is reigning supreme? Video is ruling, and it looks like the there is no danger of it losing its crown any…
How Much Content Should Business Blogs Publish?
If given a choice between publishing lots of dross, or a few pearls, small businesses blogs should invest time and money in creating high-quality, research-backed articles. There’s no doubting that a blog is a powerful…
What Every Business Should Know About Finding a Marketing Agency
Trying to find the perfect agency today is kinda like walking around a bookstore where all the genre signs have been taken down and patches of duct tape are obscuring the book titles. Thousands of…
Want Powerful Leads? Do Better Homework!
How many times have you approached prospective customers only to see those leads tank? Well, there are good reasons that happens. Where did you get those leads in the first place? There are two types…
Coming Crisis of Social Metrics
I think we’ve gone too far on marketing and metrics. We used to do most of our marketing blind, essentially guessing whether or not it worked. Now we have analytics to measure almost everything. Where…
2 Reasons Your PR is Stuck in the Mud
You don’t listen to your customers Someone high up in your business decides you really need a video/ blog/ enewsletter. Or someone in a meeting room tells you their idea which they think is the…
When Do You Do Your Best Selling?
The lives of most sales people seem to be split between two types of frenzied activities—prospecting, trying to find someone willing to talk to you, and chasing down deals. Often, our engagement models are reflections…
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