Susan Solovic
Susan Wilson Solovic is an award-winning serial entrepreneur, New York Times, Wall Street Journal, Amazon.com and USA Today bestselling author, and attorney. She was the CEO and co-founder of SBTV.com—small business television—a company she grew from its infancy to a million dollar plus entity. She appears regularly as a featured expert on Fox Business, Fox News, MSNBC, CNN, CNBC and can be seen currently as a small business expert on the AT&T Networking Exchange website. Susan is a member of the Board of Trustees of Columbia College and the Advisory Boards for the John Cook School of Entrepreneurship at Saint Louis University as well as the Fishman School of Entrepreneurship at Columbia College.
Latest
Know Before You Buy: Behavioral vs Contextual Advertising
The scandals and controversies over personal data collection have been making headlines for the last few months. With the various revelations and the new European regulations, it’s possible that collecting personal data online and using it…
How to Get Even Greater Benefits from Testimonials
Social proof. Testimonials. Recommendations. Likes. Positive feedback. 5-Star reviews. There are a lot of different terms for when customers say good things about your business and your team. We’ve talked about the importance of sharing…
Be Careful to Balance Design Trends with Your Established Image
There is little doubt that Millennials are driving markets today and this is especially true online. One place where their impact is literally seen is in design. Online design trends move quickly today and this is because…
Don’t Sink Your Sales Team with This Bad Management Choice
What makes a successful sales rep? Here are some often mentioned attributes: Total focus on their own accomplishments, and The ability to work independently. What makes a good manager of sales reps? I don’t think…
Prospects Want to Hear Your Story Before They Hear Your Pitch
I’m not an independent television producer, but I would wager that right now the holy grail among TV people is to produce a show that turns into a binge-watching sensation on Netflix, Amazon, Hulu, or…
Are Visitors Sneaking In Through Your Website’s Side Door and Missing Your Message?
Small business owners sweat over what they want to put on the homepage of their websites, but all that attention may be misguided because of a critical, but common, misunderstanding: Many—if not most—of your visitors never…
Small Biz Optimism: 2 Important Questions for Your Management
I have two questions for you today: Are you investing in capital improvements? Are you sweetening the pot to attract good candidates? If you aren’t taking those steps, you can be pretty sure your competitors…
Revealed: Women Entrepreneurs’ Crowdfunding Advantage
Note to women entrepreneurs: Make society’s gender stereotypes work in your favor! Personal experience and years of observation have taught me that women have a more difficult time winning investor backing for their startups than men….
Are You Missing Out on These Online Free Advertising Opportunities?
I’ve found that a lot of small business owners don’t know that they have free advertising credits on sites like Google, Bing, Yahoo, the various social media platforms, and Amazon waiting to be cashed in….
Small Business Survey Reveals Areas to Gain a Competitive Advantage
A recent survey of 1,794 small business owners revealed expected—and unexpected—results, some of which can help you find ways to better competitively position your business in the coming months and years. The first finding that…