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Home / Archives for PR Toolkit

PR Toolkit

PR Toolkit

PR Toolkit

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses.

Embrace Emojis in Your Online Marketing

Apr 22, 2016 By PR Toolkit

I’m a millennial, but for a long time I was staunchly anti-emoji. I found them occasionally funny and mildly annoying. I would get them in text messages from friends and roll my eyes. However, one day I downloaded the emoji keyboard to my phone and used emojis for the first time. I may have gone […]

Filed Under: Online Marketing Tagged With: Communication, Online Marketing

3 Must-Haves for Your Small Business Microsite

Apr 15, 2016 By PR Toolkit

A microsite employs different branding techniques to reach a new target audience, produce more interest in your brand and result in new leads. According to the Content Marketing Institute and SproutWorth, over half of content marketers for B2B and B2C companies are seeing results from creating these sites, which typically have a URL separate from […]

Filed Under: Online Marketing Tagged With: Design, Website

The Art of Creating a Compelling Call to Action

Apr 8, 2016 By PR Toolkit

If your content doesn’t include a call to action, you are leaving lots of money on the table that will never make it into your pocket until those CTAs are put into place. Simply put, a call to action tells your readers to do exactly what you’d like them to. And if your copy is […]

Filed Under: Advertising and Lead Generation Tagged With: Call to Action, Content Marketing

How to Promote Your Small Business Event

Apr 1, 2016 By PR Toolkit

Hosting live events for consumers to attend has powerful results for companies. In fact, a recent study conducted by the Content Marketing Institute found that 75 percent of B2B marketers rate live events as the most effective content marketing tactic and 67 percent of B2C marketers find live events to be the second-most effective strategy. […]

Filed Under: Marketing Your New Business Tagged With: Branding, Events

3 Ways Co-Marketing Can Help Your Small Business Thrive

Mar 25, 2016 By PR Toolkit

Co-marketing is helpful for a business of any size, but it’s a necessity for small businesses. Why? Traditionally, small business might be lucky to have a small dedicated marketing department. But, more often than not, they’re sharing marketing duties with another function, like sales or accounting. That doesn’t leave much time available for marketing a […]

Filed Under: Relationships Tagged With: Marketing, Partnerships, Relationships

Make Your Press Release Go the Extra Mile

Mar 18, 2016 By PR Toolkit

Press releases are helpful to release product information or major announcements in hopes of garnishing additional media coverage. They provide factual documentation to the media, create valuable backlinks, and allow you to refine your brand’s messaging. But there’s quite a bit they won’t do for you, like speak to your target market if not written […]

Filed Under: Marketing Your New Business

6 Easy Things You Can Do if You Don’t Like Marketing

Mar 10, 2016 By PR Toolkit

I hear this a lot, business owners and authors who just want to run their businesses or write. They hate marketing and often don’t know where to begin. I get it, believe me. Marketing isn’t easy especially if you still have a full time job (i.e. running the business) or you’re just starting out writing […]

Filed Under: Marketing Your New Business Tagged With: Amazon, Blogging, Influencers, Marketing, Newsletter, Social Media

5 Cost-Effective Ways to Increase Your Brand’s Visibility

Feb 19, 2016 By PR Toolkit

Every day, the average adult consumes almost 10 hours of media and views about 360 media ads, according to research conducted by Media Dynamics. With so many media messages, your business may need to take extra steps beyond posting new content to be seen and heard above all the noise. Gain brand exposure without breaking […]

Filed Under: Advertising and Lead Generation Tagged With: Advertising, Awareness, Branding

6 Eye-Opening Mobile Marketing Statistics

Feb 12, 2016 By PR Toolkit

Have you resisted diving into mobile marketing because it seems like a passing fad, one that is too “new” for a small business—or too difficult to execute? These eye-opening mobile marketing facts may challenge everything you think you know about mobile marketing. The world has gone mobile. Pew Internet Group reports that more Americans now own […]

Filed Under: Marketing Innovations Tagged With: Email, Marketing, Mobile

5 Ways to Not Pitch Journalists

Feb 5, 2016 By PR Toolkit

When pitching a story to journalists, the quality of the pitch can determine if you see your news in the headlines or it ends up being tossed in the garbage can. Many journalists are bombarded with several pitches a day, so if you’re unable to get their attention, your news may never see the light […]

Filed Under: Marketing Your New Business Tagged With: Mistakes, Pitching, Public Relations

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From the Editor’s Desk…

Small Biz Gems

“Nothing great was ever achieved without enthusiasm.” —Ralph Waldo Emerson
A lecturer, poet, and essayist, Ralph Waldo Emerson was the leading voice of the New England Transcendentalist movement of the mid-19th century, which valued insight over logic while also advocating for humanity’s inherent goodness. This revelation comes from the closing paragraph of “Circles,” a chapter in his 1841 book Essays, First Series.

“I insist on a lot of time being spent, almost every day, to just sit and think. I read and think. So I do more reading and thinking, and make less impulse decisions than most people in business.”  —Warren Buffet

 

“I have not failed. I’ve just found 10,000 ways that won’t work.”  —Thomas Edison

 

 

“You can’t ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.”  —Steve Jobs

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Run & Grow

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Here’s What To Do If Your Small Business Is Tanking

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