While they may not get quite the love that other HTML tags like title tags and meta descriptions do, well-optimized header tags are an important part of any on-page SEO optimization. In this article, we’ll cover what header tags actually are and why they are important for SEO practitioners. We’ll also provide some tips to make […]
SEER Interactive
How to Optimize For Voice Search With SEO Strategies
How Voice Search Can Be a Part of Your 2021 SEO Strategy “OK Google,” “Alexa!” “Hey, Siri” These are phrases that we’re all pretty familiar with. And as if Googling something weren’t easy enough, we find ourselves using virtual assistants to do it for us. As consumers, we enjoy using it — in fact 27% of […]
Leveraging Coupons & Coupon Code Data From Google Analytics
What are the Benefits of Offering Coupon Codes for Ecommerce Sites? In this economy, couponing could be more important than ever. Not only do they help people save money during the actual purchase, but they are also an excellent opportunity for companies to retain a price conscious customer at a critical point in their shopping […]
What’s the Best Way to Utilize Search Data?
Search data is some of the most detailed consumer trends and behavioral data you’ll find anywhere, but that depth can make it difficult to know where to start. Get the most out of your data by asking the right questions and aligning metrics to strategic objectives. Data Without an Objective is Just an Extra Expense We’ve all […]
What is Google Analytics 4?
On October 14, 2020, Google announced a new era of analytics called Google Analytics 4 (formerly known as Google Analytics App + Web). Google Analytics 4 (GA4) brings not only a host of new features, but a total to their current analytics platform (Universal Analytics). GA4 is built with machine learning at it’s core, focusing […]
10 Easy Ways to Improve SEO Ranking
Want to improve your SEO rankings? In this guide, I will break down 10 strategies that will help you better target relevant keywords & improve organic SEO rankings. Let’s jump in! 1. Create Content Hubs & Build Them Out Creating content hubs is crucial to SEO rankings and becoming a thought leader in your space. […]
Which LinkedIn Ads Are Best For Your Business?
LinkedIn… home to a social network of over 500 million active professionals. That’s a LOT of users, and more importantly, a lot of potential professionals that you can directly target! If you are a B2B company, it’s really a no brainer that you should be advertising on LinkedIn. 80% of B2B leads generated through social media […]
How to Work With a Partially Remote Team
With companies slowly rolling back into the office as stay at home orders are lifting across the country, we know navigating a partially remote can be challenging. Seer is no stranger to working with team members in and out of the office since we launched the opportunity for team members to join our entirely remote […]
10 Ways to Improve Your SEO Strategy
Navigating SEO strategy content can be a confusing place filled with tons of strategies that may or may not be outdated. As time passes and Google Bots get smarter, SEO strategy changes. Below, I will outline strategies that will ultimately allow you to answer consumer questions with ease and create a fundamental strategy that is […]
Creating SEO-Friendly FAQ Pages
Even if you feel the content on your site is complete and thorough, frequently asked question (FAQ) pages can help fill in the gaps that are missing or provide high-level answers to your customers’ most common questions. But do they add any value from a search engine optimization (SEO) standpoint? Can you optimize their content to increase […]
