• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Submissions
  • About Us
  • Contact Us
  • Feb 2, 2023
  • Startup
    • Creating a Plan
    • Funding a Startup
    • Franchise Center
    • Getting Your Office Ready
    • Making Your Business Official
    • Marketing Your New Business
    • Personal Readiness
  • Run & Grow
    • Customer Service
    • Human Resources
    • Innovation
    • Legal
    • Operations
    • Risk Management
  • Leadership
    • Best Practices
    • Communication
    • Green Initiatives
    • Open Culture
    • Strategic Planning
    • People Skills
  • Sales & Marketing
    • Advertising and Lead Generation
    • Marketing Innovations
    • Marketing Plans
    • Online Marketing
    • Relationships
    • Sales Activities
  • Finance
    • Budgeting and Personal Finance
    • Payments and Collections
    • Tax and Accounting
    • Pricing Strategy
    • Working with Investors
    • Working with Lenders
  • Tech
    • eCommerce
    • Hardware
    • Software
    • Security
    • Tech Reviews
    • Telecom
  • Shop

SmallBizClub

Helping You Succeed

taxbandits banner
Home / Archives for SEER Interactive

SEER Interactive

SEER Interactive

SEER Interactive

SEER brings a wealth of knowledge that collectively spans decades of Search Marketing, SEO and Analytics experience. Our team likes to win—A LOT, and not in a trip-an-old-lady-down-a-flight-of-stairs-to-win way. Search engines are our scoreboards. We’re able to use our Twitter, Facebook, and YouTube channels to reach every facet of the Search and Business communities. By freely sharing best practices, strategies, and insights, we lift the industry as a whole and call out spammers, scammers and overall snake oil salesmen.

Why Bounce Rate No Longer Exists in Google Analytics 4

Jan 5, 2022 By SEER Interactive

What is Bounce Rate? How is bounce rate defined? The answer: It depends on the site and the tracking implementation. This is one of the reasons that Seer never advised solely measuring the success of a site based on metrics such as bounce rate and time on site. Bounce rate in particular may be the most subjective […]

Filed Under: Technology Tagged With: Google analytics

iOS 14.5: What You Need to Know for Facebook

May 13, 2021 By SEER Interactive

We knew this day would come. Important Updates We Didn’t Know Previously App Campaigns will be immediately impacted and will need to update to latest API With the increase of ‘opt-out’ users (limiting data availability) reporting within Facebook Ads Manager will be immediately impacted, including, but not limited to: Facebook will “model” 1-day click-through data […]

Filed Under: Digital Marketing Tagged With: Facebook

Privacy: Preparing for a Cookie-less Future

Apr 5, 2021 By SEER Interactive

Like winter, the removal of (third-party) cookies is coming. While we know this affects digital marketing across the board, which marketers need to worry most? Well… everyone!  In this post, we’ll walk you through: A brief history of privacy updates What are 1st and 3rd party cookies? Why this is such a big deal for […]

Filed Under: Technology Tagged With: Privacy

Are Header Tags Important for SEO?

Feb 15, 2021 By SEER Interactive

While they may not get quite the love that other HTML tags like title tags and meta descriptions do, well-optimized header tags are an important part of any on-page SEO optimization.  In this article, we’ll cover what header tags actually are and why they are important for SEO practitioners. We’ll also provide some tips to make […]

Filed Under: Website Tagged With: SEO

How to Optimize For Voice Search With SEO Strategies

Jan 25, 2021 By SEER Interactive

How Voice Search Can Be a Part of Your 2021 SEO Strategy “OK Google,” “Alexa!” “Hey, Siri” These are phrases that we’re all pretty familiar with. And as if Googling something weren’t easy enough, we find ourselves using virtual assistants to do it for us. As consumers, we enjoy using it — in fact 27% of […]

Filed Under: Website Tagged With: Search

Leveraging Coupons & Coupon Code Data From Google Analytics

Jan 6, 2021 By SEER Interactive

What are the Benefits of Offering Coupon Codes for Ecommerce Sites? In this economy, couponing could be more important than ever. Not only do they help people save money during the actual purchase, but they are also an excellent opportunity for companies to retain a price conscious customer at a critical point in their shopping […]

Filed Under: Sales Activities Tagged With: Coupons

What’s the Best Way to Utilize Search Data?

Dec 28, 2020 By SEER Interactive

Search data is some of the most detailed consumer trends and behavioral data you’ll find anywhere, but that depth can make it difficult to know where to start. Get the most out of your data by asking the right questions and aligning metrics to strategic objectives. Data Without an Objective is Just an Extra Expense We’ve all […]

Filed Under: Website Tagged With: Data, Search

What is Google Analytics 4?

Nov 10, 2020 By SEER Interactive

On October 14, 2020, Google announced a new era of analytics called Google Analytics 4 (formerly known as Google Analytics App + Web). Google Analytics 4 (GA4) brings not only a host of new features, but a total to their current analytics platform (Universal Analytics). GA4 is built with machine learning at it’s core, focusing […]

Filed Under: Website Tagged With: Google analytics

10 Easy Ways to Improve SEO Ranking

Nov 4, 2020 By SEER Interactive

Want to improve your SEO rankings? In this guide, I will break down 10 strategies that will help you better target relevant keywords & improve organic SEO rankings. Let’s jump in! 1. Create Content Hubs & Build Them Out Creating content hubs is crucial to SEO rankings and becoming a thought leader in your space. […]

Filed Under: SEO Tagged With: Google search

Which LinkedIn Ads Are Best For Your Business?

Oct 30, 2020 By SEER Interactive

LinkedIn… home to a social network of over 500 million active professionals. That’s a LOT of users, and more importantly, a lot of potential professionals that you can directly target! If you are a B2B company, it’s really a no brainer that you should be advertising on LinkedIn. 80% of B2B leads generated through social media […]

Filed Under: Social Media Tagged With: LinkedIn

  • Go to page 1
  • Go to page 2
  • Go to page 3
  • Interim pages omitted …
  • Go to page 17
  • Go to Next Page »

Primary Sidebar

From the Editor’s Desk…

Small Biz Gems

“You can’t ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.”  —Steve Jobs

  • Facebook
  • LinkedIn
  • RSS
  • Twitter
Subscribe to our Mailing List

Run & Grow

two-key-digital-innovations-for-small-business

What Can You Do to Give Your Business a Boost?

Feb 2, 2023 By Charlotte Sylvester

Ways to Make Your Workplace More Secure in 2023

Jan 30, 2023 By SmallBizClub

6 Key Components of Building a Smart Warehouse in 2023

Jan 23, 2023 By SmallBizClub

8 Top Tips To Take Your Hospitality Business To The Next Level

Jan 20, 2023 By Jenna Hilton

taxbandits banner

Footer

About Us

Small Biz Club is the premier destination for small business owners and entrepreneurs. To succeed in business, you have to constantly learn about new things, evaluate what you’re doing, and look for ways to improve—that’s what we’re here to help you do.

  • Facebook
  • LinkedIn
  • RSS
  • Twitter

Copyright © 2023 by Tarkenton Institute, Inc. All Rights Reserved | Terms | Privacy