Every day more than 1.5 billion people log onto Facebook, with over 2.4 billion people logging in monthly. If you’re not advertising on Facebook, you could be missing out on a huge chunk of potential new customers for your business. If you are advertising on Facebook, it’s important to make sure you’re setting up your campaigns properly and […]
SEER Interactive
How to Identify & Optimize Paid Search Fluctuations
Problem 1: How do I efficiently monitor campaign performance, and identify what caused changes over time? One of the most common ways to keep a pulse on campaign performance is through regular reports. Unfortunately, reporting is a challenge that every digital marketer faces. With the ability to track data at every step of a user’s […]
Google Expands Same Meaning Close Variants: What Does That Mean?
Just when you thought Google couldn’t make things more confusing – they done did it again. Google has just announced the launch of “same meaning” close variants to broad match modifier and phrase match keywords, in addition to the exact match close variants that rolled out late last year. According to Google, “On average, we expect […]
What Firefox Enhanced Tracking Protection Means for Digital Marketers
What is Firefox Enhanced Tracking Prevention, or ETP? The latest update from Firefox will block Third-Party Cookies by default Mozilla announced on June 4th that they’ll be rolling out a new set of anti-tracking measures on their Firefox browser version 67.0.1 over the coming months. This new update will automatically block third-party trackers by default, […]
How to Build an Internship Program That Fuels Your Talent Pipeline
No matter the industry or business, great work calls for great entry-level talent to get sh*t done. And while there’s no shortage of job-seekers, identifying strong entry-level talent is tough. Why? A couple reasons… Experience is limited. Those with lots of experience have jobs lined up, and everyone else looks the same on paper. Often […]
Short and Long Term Tips to Improve Your CPA
Optimizing your CPA in AdWords, (sorry, Google ADS), isn’t a one-size-fits-all solution. Unfortunately, there is no silver bullet that will work across every campaign to bring your efficiency to the optimal level, but don’t give up! There are tons of ways to optimize your CPA, and lucky for you I’ve broken them down for you by […]
How a Rapper Cost the Finance Industry Millions
Thank you to everyone who attended our webinar on how to leverage your existing data to uncover SEO + PPC opportunities within the Search space. Teresa Lopez & Jordan Strauss walked us through how irrelevant references are sneaking into the SERPS and unexpectedly stealing our spend. We learned: How to catch pop culture and news […]
How to Turn Your One-Trick Social Ponies into SEO Workhorses
We’ve all been there, you publish a blog, post it on social, and the likes and shares start rolling in. You lie back, admiring your lofty accomplishment, like Michelangelo in the Sistine Chapel. Checking Google Analytics a few weeks later, you are shocked to find that the flow of social media traffic has slowed, and […]
How to Write Case Studies So Humans Can Understand Them
Hi there. Fellow human here. Ever come across a case study that’s so complicated you have to re-read it five times? You’re not alone. That’s because it’s legit really hard to distill complex projects into simple stories. But it’s worth it. This post outlines ten tips for writing case studies—from planning it out to writing, editing, and finalizing […]
How to Use Google Ads Campaign Experiments
Have you ever wanted to test a new bidding strategy, setting, or other element of your campaign with a fixed budget or duration? Campaign drafts and experiments in Google Ads let advertisers do just that. Experiments allow you to easily control and monitor a change without fully launching it across the whole campaign. This is […]
