SEO is an ever-changing landscape with new tools being developed and released all the time. We use tools to check and track rankings, QA when our clients implement recommendations, find new opportunities, pivot strategy, and the list goes on. I don’t know a single person in the SEO field who doesn’t use tools, so we wanted to […]
SEER Interactive
How to Make Seasonality Adjustments in Smart Bidding Campaigns
As advertisers prepare for the holiday season, Google has announced a new Smart Bidding feature that will give advertisers a way to adjust for seasonality. Smart bidding strategies like Target CPA and Target ROAS use machine learning to optimize for conversions or conversion value. While these strategies consider seasonality, Google has now given advertisers the ability to let […]
SEO 101: The Top 5 Things You Need to Know
Approximately 93% of online searches begin with a search engine. Let that sink in for a second. With more consumers than ever turning to the internet to solve their problems: It is mission critical to understand what SEO is and how it works to ensure you (& your clients!) are successful in navigating the web’s […]
How to Use Negative Keywords to Save on PPC Spend
Every time you guess, you bring bias and risk into your conclusions. That’s why using Search Query Reports to find inefficient spend is a surefire way to save your company $$$. Let’s get started. How to Pull Search Query Reports Pulling search query reports is fairly easy. In Google, go to the Keywords tab and […]
What to Do When Your Campaign is Limited by Budget
Your campaign is limited by budget—what does this mean? We’ve all seen the alert before: Some see it as a bad thing, some see it as an opportunity, and some just want that ugly red text to go away. When a campaign is limited by budget, here’s what’s happening: You’re missing out on traffic: Google is only […]
6 Tips for Success When Advertising on Facebook
Every day more than 1.5 billion people log onto Facebook, with over 2.4 billion people logging in monthly. If you’re not advertising on Facebook, you could be missing out on a huge chunk of potential new customers for your business. If you are advertising on Facebook, it’s important to make sure you’re setting up your campaigns properly and […]
How to Identify & Optimize Paid Search Fluctuations
Problem 1: How do I efficiently monitor campaign performance, and identify what caused changes over time? One of the most common ways to keep a pulse on campaign performance is through regular reports. Unfortunately, reporting is a challenge that every digital marketer faces. With the ability to track data at every step of a user’s […]
Google Expands Same Meaning Close Variants: What Does That Mean?
Just when you thought Google couldn’t make things more confusing – they done did it again. Google has just announced the launch of “same meaning” close variants to broad match modifier and phrase match keywords, in addition to the exact match close variants that rolled out late last year. According to Google, “On average, we expect […]
What Firefox Enhanced Tracking Protection Means for Digital Marketers
What is Firefox Enhanced Tracking Prevention, or ETP? The latest update from Firefox will block Third-Party Cookies by default Mozilla announced on June 4th that they’ll be rolling out a new set of anti-tracking measures on their Firefox browser version 67.0.1 over the coming months. This new update will automatically block third-party trackers by default, […]
How to Build an Internship Program That Fuels Your Talent Pipeline
No matter the industry or business, great work calls for great entry-level talent to get sh*t done. And while there’s no shortage of job-seekers, identifying strong entry-level talent is tough. Why? A couple reasons… Experience is limited. Those with lots of experience have jobs lined up, and everyone else looks the same on paper. Often […]
