The Current State of Local Advertising A friend of mine flagged this to me: They were receiving ads on Instagram from local businesses from across the United States. We’re talking about someone who lives in North Carolina getting ads for a local news channel, who was actually promoting a small business, from Portland, Oregon. This is […]
SEER Interactive
3 Terrible Reasons to Avoid Google Smart Bidding (and 8 Great Reasons to Use It)
Raise your hand if you’ve ever been on the fence about smart bidding When I began my digital marketing career in 2011, we thought we were doing “smart bidding” when we set a bid to $5.01 instead of $5.00; because you only need to beat your competitor’s bid by a penny, and we figured most […]
Need to Update Your Users? Google Optimize is Free
Using Google Optimize to Communicate Timely Changes to Your Business As COVID-19 continues to impact our way of living, it’s important to provide up-to-date communications on your website and share any areas of your business that are being impacted with your users. Google Optimize recently released a new feature to help you keep your customers […]
SEO 101: Digital Marketing Terms & Acronyms
SEO Terms & Acronyms Explained Every industry has their own slang and jargon that, if heard by someone outside the industry, would make absolutely no sense. Well, SEO is no different. I mean SEO is an acronym. Whether you are new to the industry, looking to learn more about SEO, or you’ve recently started working with an SEO […]
Why Linguistics and Natural Language Processing Are Important for SEO
Google receives around 63,000 searches every second, but have you ever wondered how it processes these requests? The Google “brain” so to speak is ever-changing and can be seen gathering large amounts of data at any moment. Google has evolved and become more sophisticated over the years and is now able to process natural language making informed […]
How to Mentally Unplug When Your Home is Your Office
For those who are fortunate enough to be employed during these uncertain times, working from home has suddenly become the new-norm. While organizations like ours have always offered remote-flexibility, taking the occasional WFH-day is vastly different than working a mandatory remote schedule for months at a time. As we attempt to adapt, our ability to […]
How to Fix the HTTPS Not Secure Error
What is HTTPS? HTTPS stands for “Hypertext Transfer Protocol Secure”. It is an internet protocol that allows for the secure flow of information between a server (website) and client (whoever is accessing the server). HTTPS sites provide numerous benefits over HTTP for internet users, including: Authentication – ensures that the intended website is shown to […]
How to Optimize Your GIFs on GIPHY
Optimizing Your Brand’s GIPHY Channel As digital marketers, we know that the search landscape is always changing. From webpage copy to images to videos, Google is always trying to rank content that it deems relevant to satisfying a user’s query. While GIFS (Graphics Interchange Format) aren’t a new phenomenon, we’ve seen their use skyrocket across […]
Google Shopping Introduces Free Product Listings
What You Need to Know Google announced this week that they are advancing their plans to introduce free product listings into Google Shopping before the end of April in the U.S. This change will occur on the “Shopping” tab on Google, where we will start to see organic product listings below a paid shopping carousel […]
Give Customers a Digital Newsroom & Add Value to Your Site
A digital newsroom can help you discover what users are saying about your brand and industry as well as any gaps in your site’s content, providing an opportunity to reach users using their questions and insights. Especially in times of crisis, it’s imperative to help your consumers and users as quickly as possible. One of […]
