Google Data Studio, a free online data visualization tool, connects to a multitude of data sources including Google Analytics. If you have a very high volume of Google Analytics data, and use Data Studio for reporting and analysis, it’s possible you may experience data discrepancies between what the Google Analytics interface displays and what you see in […]
SEER Interactive
How to Leverage Google’s Smart Bidding
It’s no secret that the digital marketing industry can and does change rapidly. As digital marketers, we need to be aware of it, embrace it, and learn how to thrive in this ever-changing landscape to stay competitive for the success of our audience. Google has been moving forward with more and more automation for Google […]
LinkedIn Introduces Lookalike Audiences
As marketers, we advertise on LinkedIn to target the right professionals for our clients’ business. The platform is a powerful tool with its wide gamut of demographic targeting, and is commonly leveraged for its skills targeting offering. Until now, though, the platform hasn’t offered lookalike audiences like Facebook has. That is changing! LinkedIn is rolling out lookalike […]
What’s New in Facebook’s Redesigned Ads Manager?
In an effort to make advertising easier for advertisers, Facebook is rolling out a new redesigned Ads Manager, including a handful of shiny new features! Keep in mind that the old Ads Manager will be available until May 1st, but we recommend using the redesigned UI as much as possible to get acclimated to the new interface, and […]
The Importance of Tracking Conversions on YouTube
YouTube has traditionally been a platform that advertisers have used in their digital marketing strategies to drive brand awareness. They could leverage the platform’s broad targeting and wide reach across its billions of users to get their brand in front of as many eyes as possible. The caveat was that it proved difficult to turn these viewers […]
Facebook is Releasing 3 New Metrics in Place of Ad Relevance: What It Means for Advertisers
Big changes on the Facebook horizon as they recently announced that starting April 30th, they are sunsetting the commonly used metric ‘Relevance Score,” replacing it with 3 new “more in-depth” diagnostic metrics. What is Relevance Score and why is it important? Relevance Score is a single metric calculated based on positive and negative attributes an ad receives […]
Google Discover: 3 Implications for Organic Search
Google Discover is not only changing the way users find information, but it’s changing the organic search landscape as well. The re-branded Google Feed is essentially a query-less search, providing users with results before a search query is entered. However, before diving into the implications of Google Discover’s roll out, it’s important to understand how […]
New Update for Google Call-Only Ads Allows for Additional Lines of Text
Google recently announced a new feature that they are rolling out for call-only ads, allowing additional lines of text consisting of two 30-character headlines. Call-only ads are designed to encourage users to easily call your business directly from a mobile device’s SERP. When a potential customer clicks your ad, the ad will then place a call to […]
UX Checklist Series: Form Design
From lead generation to online purchases, forms are everywhere. Unfortunately, nobody ever really wants to fill out a form, despite them being such a basic part of our online experience. A well-designed form helps to reduce the friction that stands between the user and what they want. On the flipside, a poorly-designed form can have serious implications […]
UX Checklist Series: Form Design
From lead generation to online purchases, forms are everywhere. Unfortunately, nobody ever really wants to fill out a form, despite them being such a basic part of our online experience. A well-designed form helps to reduce the friction that stands between the user and what they want. On the flipside, a poorly-designed form can have serious implications […]
