Sales and Marketing
3 Ways Business Holiday Gifts Make You Smart
The holiday gift giving season is a sure thing, often presenting challenges for your business or nonprofit organization. Should you give? To whom? If you’re even questioning whether to give or not, you can stop right…
5 Reasons Why Social Media is Your Most Powerful Marketing Tool
The internet has completely changed the business world and social media has revolutionized the way companies market themselves. Have you moved with the times? Social networking sites like Facebook, Twitter and Instagram started out as…
6 Types of Testimonials to Boost Sales
Testimonials sell! Often new distributors think that they cannot have testimonials because they have not really experienced the business yet but there are many types of testimonials that anyone can use within their presentation. Examples…
Are You Selling What Your Customer is Buying?
I’ll jump to the bottom line, then retrace my steps. “Customers buy holes in walls, not drills.” Actually, they may not be buying holes in walls, they may actually be looking to attach something to the wall……
Why Texting is Critical for Your Small Business Marketing
Look, if you’re a small business owner, or manager, you must start looking at texting for your small business today. Set aside 20 minutes and do a bit of research and figure out how to…
Why Should You Re-brand?
Why do we see so many small businesses “re-branding?” Why do they feel the need to make so drastic a move? From my perspective a re-brand is not something as simple as changing the logo…
Discover the Yin and Yang of Marketing Alliances
There is strength in numbers and if you can form alliances with other businesses, you can grab some additional marketing strength. Earlier this year, I outlined a system and some tools you can use to find other…
4 Perks to Being a First-Time Small Business Saturday Participant
It’s good to #ShopSmall. Small Business Saturday may be sandwiched between two of the biggest shopping days of the year (Black Friday and Cyber Monday, respectively), but the holiday continues to hold its own when…
How is Showcasing Changing Your Business?
Showcasing is yet another new wrinkle that the internet and mobile technology has brought to our culture. If you’re not familiar with the term, it’s when someone goes to a brick and mortar store to look at…
The Why and How of Video Marketing
As small businesses are making their mark in the digital world, online marketing becomes more and more important. Content marketers and business professionals know that video is now the go-to medium for communicating information. Just…
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