Secrets to a Killer Viral Video

A viral video is one that becomes popular through internet sharing, typically through video sharing websites, social media and email. There is no secret formula to making a video spread like wildfire, but there are ways you can market your video to give it what it needs to go viral, even if some of that is just a little luck.

Social Media Refuses to Slow Down

As soon as you feel that you’ve mastered Facebook, Twitter, LinkedIn, Instagram or Pinterest, a new curveball is thrown into the mix. Rather than applying...

Big or Small: Brands That Stand Out Drive Sales

In the public domain, discussions on branding are almost exclusively focused on multi-national brands, brands we see in our daily lives. Brands such as Apple, General Motors, Google and McDonald's. In discussing these powerful brands it becomes hard for small and medium size enterprises to recognize the value of branding. To these entrepreneurs, branding is the domain of world companies. Not so.

8 Inspiring Guerrilla Marketing Examples

Guerrilla marketing, true to its name, is one of the sneakiest little strategy toolkits that small businesses can pack into their marketing arsenal. And...

Understanding the Millennial Experience

Whether you’ve just launched a startup, are running a growing business or have opened your doors long ago but are now seeing lackluster results...

Why We All Need Each Other

Have you ever gotten stuck in an endless loop in your own head? The antidote to many productivity death spirals is a brisk walk around the block, or a moment of meditation. When these techniques don't work, I suggest reaching out to a peer mentor.

3 Essential SEO Tips to Sustain Your Local Business

Keeping your business front and center is a tough trick to be sure, but rest assured, it’s far from impossible. Mastering SEO, or search...

Know Your Social Media Fundamentals

Are you trying to ring in customers and drive traffic to your social media locations this spring and summer? While running a brick-and-mortar store, the summer can be full of opportunities and sometimes, a new lead or sale is just a social media post away. But how can business owners like you leverage your company over Facebook and Twitter?

Product versus Solution Selling

It must be that time of year, but recently I’ve gotten a number of queries from thoughtful executives: “Dave, we need to transform the...

How to Plan a Successful Media Buying Strategy

In order for your media buying strategy to be successful, you need to identify your target demographic, and then place the right ad in...

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