Sales and Marketing
How Small Businesses Can Use Influencer Marketing
For a long time, influencer marketing was an indulgence only large businesses with equally large marketing budgets could afford. Engaging the rich and famous in order to tap into their fan base took an established…
Encountering Resistance
My friend, Charles Green, wrote a stunning article: Is Selling Too Hard, Maybe You’re Doing It Wrong. Make sure you read it. His article caused me to start thinking about Resistance. We all encounter resistance from our…
Small Business Writing: 5 Ways to Deliver Polished Content
There’s no way around it: for any successful small business, writing is critical. It’s not easy. Check out these verbal hoops you need to jump through: You need to be able to engage prospects in…
Are You Wasting Your SEO Budget?
Search Engine Optimization is still the best way to drive potential customers to your website. Despite the mystique, it’s just another form of advertising. And as with other mediums, you’re making an investment of time,…
Take Your Products on the Road to Get Them Noticed
We’ve spent a lot of time this year discussing the merits of promoting your small business close to home in myriad ways: local events, local media, local street fairs. You can see where this is…
How to Market to Customers 50+
Whether you market products, services, or a nonprofit mission, chances are you have customers in the 50+ age range. With their current U.S. population of 108.7 million, do you realize how powerful this demographic is now and how…
Grow Your Reach Using Twitter Chats
Twitter is a great way to connect with others and stay informed. With it, you can easily publish content that will reach hundreds—if not thousands—of people. Even better, you can repost original content to get…
Online Reviews Influence Buying Decisions
In a customer service study by Dimensional Research, survey participants were asked if they had seen online reviews of customer service. About two-thirds of participants reported that they did recall reading these online reviews. Review…
Focus on the Customer Journey, Not Their Buying Journey
Over the years, we’ve made some progress, shifting our focus from our Selling Process to the Customer Buying Journey. We’ve finally recognized the customer is in control—funny, I always thought they were. We know that…
4 Lead Sources to Incorporate in Your B2B Inbound Marketing Strategy
So you have your blogging and your top and middle of the funnel marketing activities that enable you to attract visitors and turn them into leads. But what if I told you that you may…
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