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Home / Archives for Ed Roach

Ed Roach

Ed Roach

Ed Roach

For more than 25 years, Ed Roach has worked with hundreds of successful small businesses by helping them develop unique brand positioning strategies that differentiate them from their competition. Ed appreciates working with companies who see the value of going beyond mere slogans and have a desire to sell from compelling positions, and consults predominantly with businesses facilitating his proprietary process, "Brand Navigator." This branding process effectively focuses a company's brand, delivering a positioning strategy that can be taken to their marketplace. He is the author of "101 Branding Tips," a book of practical advice for your brand that you can use today.

Why Should You Re-brand?

Nov 22, 2016 By Ed Roach

Why do we see so many small businesses “re-branding?” Why do they feel the need to make so drastic a move? From my perspective a re-brand is not something as simple as changing the logo and visual support materials, but a change in the culture. A practical reason to re-brand is that your brand is […]

Filed Under: Marketing Plans Tagged With: Branding, Change

Your Brand as Bait

Nov 15, 2016 By Ed Roach

With regard to your brand there’s lots of reasons why one should pay close attention to its awareness in the general marketplace. The obvious reason is selling something. A strong well-defined brand attracts customers and gives them a compelling reason to buy. It also reduces their compulsion to check elsewhere. A lesser-used strategy for properly […]

Filed Under: Marketing Your New Business Tagged With: Awareness, Branding

How to Harness Your Mindful Brand

Aug 12, 2016 By Ed Roach

For many people who have businesses, the only awareness they have of their brand is what other people tell them. Other people’s experiences. Mindful branding is a personal self-awareness of your brand. How do you feel about your brand? Are you conscious of how your brand reacts with your other life experiences? Often times, when […]

Filed Under: Marketing Your New Business Tagged With: Branding

Branding as a Catalyst for Succession Financing

May 20, 2016 By Ed Roach

As your brand moves into the next phase of its existence, the prospect of succession comes into play. When you’re prepared to retire, what will the future hold for the fine company you’ve built over the years? If you have children, have any of them shown any interest in taking over? Can they afford it? […]

Filed Under: Budgeting and Personal Finance Tagged With: Branding, Financial Management, Succession

How to Engage in Content Marketing Like the Big Boys

Apr 1, 2016 By Ed Roach

Here’s a terrific opportunity to educate your customers in a big way and at the same time show your expertise. Write an eBook on your specialty. This doesn’t have to be the size of a novel, it just has to be rich enough to cover what’s important for them to know. It gives you the […]

Filed Under: Marketing Innovations Tagged With: Content Marketing, eBooks

Do You Know the Perception of Your Brand?

Mar 22, 2016 By Ed Roach

If reputation is the word that could replace brand in a conversation between yourself and your customer, why is it that most small businesses don’t get branding right? From my experience, it hinges on information fed to them by the graphic design industry—that branding is all about changing your visual image. A rebrand to these […]

Filed Under: Marketing Plans Tagged With: Branding, Reputation

How Brand Leaders Can Be Brand Losers

Mar 4, 2016 By Ed Roach

Conventional business wisdom touts that you have to be the biggest, the strongest, the richest and the best. All worthy goals that build a dynamic economy. Capturing the mind of your customers is the basis for brand building. Once they have taken you to their bosom, your brand blossoms and grows. To capture that embrace […]

Filed Under: Marketing Innovations Tagged With: Branding, Competitors, Differentiation

Your Brand Theater

Feb 1, 2016 By Ed Roach

Often times when you’re building a brand, you’re trying to show the best of an overall purchasing experience. Like any form of entertainment, they too are all about the experience. At first exposure you want that point in the relationship to be absolutely compelling if you want the customer to look deeper. Brand image plays […]

Filed Under: Marketing Plans Tagged With: Branding, Customer Experience

27 Benefits of Branding Your Company

Oct 7, 2015 By Ed Roach

You benefit from a clearer understanding of what your brand is. A lot of businesses currently believe that a brand is a logo and their marketing materials. Whereas the truth is that a brand is their reputation. It’s the perception on the street and clearly defined, a brand can create an experience that leads to greater […]

Filed Under: Marketing Your New Business Tagged With: Branding, Culture, Growth

Rebrand with Strategy Followed by Visuals

Sep 9, 2015 By Ed Roach

Let’s assume it’s time to rebrand your company. You came to this conclusion after realizing that sales are flat, the staff are tired and overall the business environment is challenged by a changing culture. What’s a brand to do? Now it’s time to do your homework. Rebranding involves 2 directions—a strategic and a visual solution. […]

Filed Under: Marketing Plans Tagged With: Branding, Design, Marketing Plan

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