Sales and Marketing
4 Win-Win Formulas to Successful Office Branding
We usually think of a brand identity as the way in which a business wishes to be perceived by others. A variety of components, including logos, slogans, color schemes, fonts and imagery, make up a…
Emails That Nurture Leads
Sending emails may be considered in this day and age the soon-to-be dinosaurs of digital marketing but the truth is they are still effective, if you do them the right way, that is. Now you…
What a Local TV Commercial for Your Small Business Should Look Like
There’s a reason companies spend thousands, and sometimes millions, of dollars on TV ads. They work! They reach a huge audience and bring people into stores to make purchases. Commercials must really be effective for…
How Can You Effectively Market Your Business When You’re in a Competitive Niche?
Knowing how to market your business effectively takes hard work, knowledge and dedication. And even with all of that, there’s no guarantee your efforts will be a success. But how much more difficult is this…
Customized Links: Which Ones Are Best for Your Business?
There are a few options out there for creating customized links, which are normally fantastic for sharing shorter URLs and directing people to where you want them to go as part of a campaign or…
Are Your Sales People Organizationally Savvy?
Clearly we live in worlds of increasing complexity. The issues our customers and our own organizations deal with are increasingly complex. The problems and challenges our customers face are not trivial. Our solutions and products…
The Best Way to Say No to Potential Clients
No: a two-letter word that is easy to spell, hard to say and even more challenging to accept. No one enjoys being at the receiving end of the word ‘no.’ It might lead to feelings…
5 Major Changes Coming to Facebook and What They Mean for Your Business
Facebook recently announced that they would be launching a couple of awesome new features for business people. 1. Video For starters, Facebook will be more engaged with video. This means that you can use the…
3 Ways Business Holiday Gifts Make You Smart
The holiday gift giving season is a sure thing, often presenting challenges for your business or nonprofit organization. Should you give? To whom? If you’re even questioning whether to give or not, you can stop right…
5 Reasons Why Social Media is Your Most Powerful Marketing Tool
The internet has completely changed the business world and social media has revolutionized the way companies market themselves. Have you moved with the times? Social networking sites like Facebook, Twitter and Instagram started out as…
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