Sales and Marketing
Design Your Sales Calls for Success
Some years ago, we did research on the effectiveness of sales calls and meetings. We focused primarily on meeting on qualified opportunities, not prospecting calls. The results were shocking, though not surprising. We found sales…
4 Ways to Get Your Customers to Share Your Posts
To be successful in business, you have to engage your customers on a regular basis. You have several options at your disposal. You could choose to send newsletters, write blogs and accept comments, or use…
Environment is Everything: Appealing to All of Your Customers’ Senses
When running a service-based business, environment is everything. Huge clothing retailers, movie theaters and car companies pump scents into rooms, play music, and use ambient lighting to improve customer experience. So why shouldn’t a smaller…
Cole Slaw, Carrots, and Limiting Beliefs
We’ve often explored the concept of Belief Systems and how our personal way of understanding and relating to the world — typically on an unconscious level — directs our behaviors. Recently I heard what was perhaps the…
Not Everyone is a Customer or a Prospect
It might seem obvious to everyone reading the title of this post. Of course we know that not everyone is a prospect or a potential customer. One would never guess that is common knowledge based…
But Wait, Are You in the Marketing Mindset?
“Your mindset matters. It affects everything—from the business and investment decisions you make, to the way you raise your children, to your stress levels and overall well-being.” –Peter Diamandis, founder of X Prize Foundation Everything…
Content Marketing 101: Developing an Editorial Calendar
Content fuels online marketing and if you don’t have a content strategy, you will struggle to generate leads. An effective content strategy requires a well-planned editorial calendar. An editorial calendar is a schedule of content to…
Connect to Your Audience When and Where They Need You
Last week we talked about these facts in terms of mobile technology in our world today: 95% of all text messages are read and read within 90 seconds of receipt 65% of all email is…
How a Good NAP Will Boost Your Search Engine Success
Watch a crime drama on television and you’ll see that the culprits never want to leave their fingerprints behind. For a small business owner, it’s exactly the opposite! You want to leave your “digital fingerprint”…
6 Keys to Marketing Customer Experience vs. Products
Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Now all we hear about is providing…
Top Articles in This Category
